Beyond PR

APRIL 5, 2016

What are the latest travel trends? While these are the thoughts that come to mind when planning a much-needed trip, brands must deal with similar concerns when planning their next step. While these are the thoughts that come to mind when planning a much-needed trip, brands must deal with similar concerns when planning their next step.

Brand 40

Brand Branding Media Airlines 40

Cision

JUNE 2, 2017

Communication trends will always be changing and while it’s important to keep up with the latest channels and methods, what really creates news (whether it’s print, digital, broadcast or social) is something that’s newsworthy. What are the biggest PR and marketing mistakes brands make, and how can they avoid them?

Travel 243

Travel Agency Social Media Print 243

Cision

JULY 14, 2016

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. What are some of the biggest PR challenges travel and lifestyle brands face?

Travel 120

Travel Agriculture Tourism Internal 120

Prohibition

OCTOBER 14, 2021

The team travelled up and down the country from London to Manchester, and pretty much everywhere in between, to shoot 8 amazing projects! The team have been working as hard as ever, keeping busy behind the camera for the past few months now, but September has been a record breaker – even in our books.

Print 62

Print Film Retail Travel 62

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are some of the biggest challenges hospitality and lifestyle brands face? You’ve worked with some of the top travel and tourism brands.

Television 120

Television Travel Tourism Pitching 120

Bianchi Biz Blog

NOVEMBER 11, 2021

The constraints imposed by the pandemic and supply chain shortages seem to continue to stifle travel, reduce attendance at industry events, and generally make every activity more costly, more cumbersome and more time-consuming. YES, it might be easier … but it’s not more effective for your brand. And it’s not just us saying that.

Automotive 78

Automotive Media Report Print 78

Cision

JULY 13, 2016

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. What are the biggest PR and marketing mistakes brands make? Why is integrated communication so important for brands today? And buy a Porsche 911 Targa.

Print 120

Print Tourism Transportation Film 120

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

So we are loving the HooToo TripMate Elite Versatile Wireless N Travel Router because it solves a few problems. Has the time come for PR and 3D printing? Brands from Coca-Cola to Warner Brother s have been toying with the technology for a few years now. Not sure if this will take off, but worth a look.

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Wireless Print Hotels Travel 120

PR for Anyone

APRIL 3, 2024

With a career spanning over 30 years in fashion, she reminisces about her days as a designer, crafting both children’s and women’s clothing for iconic brands like Guess Kids and Jay-Z’s Rock-A-Wear. She also tries bolder prints and funky eyeglasses, enjoying the freedom of expressing herself through fashion at any age.

Fashion 130

Fashion Instagram Industry Meeting 130

Prohibition

JULY 21, 2023

The stays are completely free of charge, and guests just have to organise their own travel to and from Malibu. The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. They certainly made a big splash in an area that was already full of noise – and we loved it!

Wireless 62

Wireless Retail B2C Instagram 62

Cision

SEPTEMBER 30, 2016

He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Food and wine can be part of the motivation for deciding on a destination when traveling, and many people turn to Saveur for its deep knowledge of hot trends, but also the standbys that set a region apart.

Pitching 120

Pitching Travel Trends Print 120

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. At Crenshaw, you work with a variety of brands and businesses. How can brands keep up? What advice do you have for brands looking to stand out in the marketplace? Simply: do they work?

Communications 253

Communications Data Local Survey 253

Prohibition

JANUARY 20, 2021

With the fast-paced digital world that we all live in – staying relevant and front of mind has never been more important for brands. PR can help brands reach a wider audience, promote products, offerings and services and also ensure that they stand out amongst competitors. However, it all depends on how you use it.

Company 62

Company Software Crisis Management Agency 62

Contently - Strategy

AUGUST 28, 2019

Even aside from the travel logistics, you probably want to read up on your destination’s local cultures and customs—you don’t just want to walk like a robot from tourist destination to tourist destination, buying a cheap keychain or shot glass at each gift shop. A well-designed piece of branded print media is even more rare.

Travel 108

Travel Content Marketing Examples Airlines 108

Cision

JULY 12, 2016

Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. Smithsonian Channel is already such a reputable and credible brand with award-winning content, but it’s exciting to come into a role and find new ways to elevate the channel and its platforms.

Television 120

Television Crisis Crisis Management Fashion 120

Cision

MAY 3, 2016

For example, is this a wire or a print story or both? When a brand hands a former journalist large volumes of content, we have a good idea about what will resonate most with audiences. Ask yourself, “What’s at stake if the world doesn’t know about this brand or product?”. Second, establish credibility for the brand or product.

Pitching 0

Pitching Training Media Relations Newspapers 0

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.

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Meeting Automotive Engineering Journalism 73

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Prohibition

MARCH 16, 2020

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. Showcasing all the realities of motherhood, the highs and the lows, Jessica is a mum and a travel blogger based in Leeds. Her content is really motivational, inspiring and uplifting.

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. Showcasing all the realities of motherhood, the highs and the lows, Jessica is a mum and a travel blogger based in Leeds. Her content is really motivational, inspiring and uplifting.

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. They feel like they can relate to the influencer and trust them with their opinions on everything including products, restaurants and travel destinations.

Marketing 62

Marketing Advertising Advertising B2C 62

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. The story generated millions of positive news impressions for the brand and this truly special employee.”. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I Client: Blink.

Print 60

Print Media Travel Wireless 60

Stephen Waddington

JANUARY 20, 2019

Lessons from rugby, planning a backlash, paid media as part of a PESO campaign, Twitter analytics, a content calendar for 2019, and branded Alexa briefings. It’s a rare book business and a new quarterly print publication focused on increasing the visibility of writing by women and their contributions throughout history. Founder A.

Twitter 61

Twitter Print Crisis Travel 61

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. London’s Pint Map Location: UK The brand: StoreKit In-house campaign We’re all familiar with the London underground map. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

B2B 120

B2B B2C Facebook Storytelling 120

NewsWhip

FEBRUARY 19, 2021

Brand reputation, intellectual property, and contractual rights comprise the three most valuable intangibles in company valuations today – and intangibles comprise the vast majority of value in large corporations. . Imagine explaining trying to explain that to a time traveller from 2010. No More Heroes Any More. understand .

Reputation 88

Reputation Social Media Reddit Media 88

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. All this even though the brand had no new product offering or any news at all.

Airlines 120

Airlines Exercises Fashion Print 120

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

or even printing out a hard copy – the difference in format can be valuable to helping you edit. Is your agency team mindful of travel expenses, bringing only the team members who matter most? But it all comes down to one thing — attention to detail. Is your agency partner a competent steward of your funds?

Agency 136

Agency Print Course Travel 136

5W PR

MAY 16, 2017

Lagostina showed off the brand new Nera Hard Anodized collection, in the trend-driven color black, along with my personal favorite product, a gorgeous hammered copper Lasagna pan. I continue to be impressed by the brand’s ability to create such beautiful, yet functional cookware. COLORS & CACTI: We couldn’t walk 50 ft.

Internal 68

Internal International Print Skype 68

ImPRessions - Crenshaw Communications

APRIL 10, 2017

Technically, United was within its rights to remove passengers; nearly every ticket we buy contains small print about the risk of being bumped. Because the harm to the United brand will far outweigh the cost of doing the right thing. It’s hard to put a price tag on reputation.

Airlines 159

Airlines Hotels Reputation Crisis 159

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. A colleague recalled the time she led the media outreach on a multi-city event for a razor brand. The ones below apply mainly to us in the PR trade, but as readers may see, some could apply to anyone. Proceed with caution! PR tales of terror.

Agency 136

Agency Pitching Construction Print 136

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Mindful Marketing

SEPTEMBER 19, 2020

People who are blind take most of the same medicine others do, but for individuals who don’t drive, there’s the challenge of traveling to a pharmacy to pick up a prescription. Its ‘product features’ back up its brand promise.

Corporate 102

Corporate Consumer Employee Print 102

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

Stephen Waddington

JANUARY 17, 2019

Brands bid against peers targeting the same behaviour, demographic or keywords. If a brand bids too much it will over pay for a campaign. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue. Paid media execution on digital platforms uses an auction model.

Media 103

Media How To Advertising Advertising 103

Waxing UnLyrical

OCTOBER 28, 2016

So much has been going on, with all the travel… more on that soon! A4 Inches in a print mag. shonali a4: word counts, number of posts/tweets by the brand, and wait for it, comparison to ave. For now, let’s catch up on #measurePR. The October 13th edition of #measurePR focused on measuring content. Empty #measurepr.

Measurement 40

Measurement Comparison Banking Print 40

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. A model for success.

Leadership 111

Leadership Brand Branding How To 111