Shift Communications

OCTOBER 21, 2014

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Contently - Strategy

APRIL 17, 2019

It sounds like an off-brand Dilbert that Xerox created in the ’90s to connect with Gen X. (It’s Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Producing more content without clear goals or objectives isn’t an accomplishment.

Content Marketing 109

Content Marketing How To Marketing Banking 109

Contently - Strategy

MAY 8, 2019

If your content resonates, you’ll be able to build a relationship with the right people who can buy your product. Brands create content for investors, analysts, job candidates, the press, etc. Each segment has a unique appeal that benefits your brand in some way. ” (Weren’t they always supposed to be?)

Content Marketing 111

Content Marketing Marketing Case Study Education 111

Cision

MAY 5, 2015

The same holds true with your B2B brand. Don’t share that message with the same, old content marketing tactics. Once you have that story arc, document it. It determines the shape that other content marketing pieces take. Choose content channels. Base content channels on those answers.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Burrelles Fresh Ideas

JULY 11, 2023

“Dadfluencers” are individuals who have gained popularity and influence on social media platforms by sharing content related to fatherhood, parenting, and family life. They use their platforms to document their experiences, offer parenting advice, and share glimpses of their daily lives as dads.

Brand 56

Brand Branding Instagram Community 56

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Why are these two factors so important in your content’s success? Why are these two factors so important in your content’s success? At a minimum, your plan should include: Brand personas.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Polaris

APRIL 7, 2015

Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. However, if your goal is to build brand awareness or image, it is essential your video is easy to watch, hear and understand. Why can’t we just do it ourselves?”.

Video 100

Video Brand Branding Content Marketing 100

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. Communicating why it matters to marketers was the first step in unpacking the challenge. PR 20/20 ultimately built the Institute’s readership by applying a proprietary content approach to the HubSpot platform—what we call the Cognitive Content Hub. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Put out visuals that reflect its nature. Here’s how to do it: 1.

Company 84

Company Brand Branding How To 84

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Solo PR Pro

APRIL 11, 2017

Content remains an important cornerstone of public relations strategy. Long before the term “content marketing” was coined, public relations practitioners were utilizing the strategy to inform and engage audiences. Content Marketing Statistics Infographic is provided by Point Visible.

Infographics 40

Infographics Content Marketing Trends B2C 40

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Remote PR Jobs

SEPTEMBER 25, 2023

Journalists get a more well-rounded story and brands get earned media coverage. Through HARO, you or your brand can become the go-to source about a particular topic. You can also use the service to build rapport with journalists and strengthen brand reputation, with the possibility of growing quality backlinks.

How To 100

How To Media Pitching Reputation 100

Contently - Strategy

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Ensure consistency: One of the biggest keys to content marketing success is a consistent posting schedule—it helps your audience stay engaged.

How To 52

How To Content Marketing Analysis eBook 52

The Proactive Report

JUNE 30, 2015

Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. of UK and US agency and brand professionals put this at the top of their list. Almost half (48%) felt that their content was not creating any customer engagement. Could there be a correlation here?

Tools 100

Tools Strategy Content Marketing Measurement 100

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business.

Print 112

Print Trends Agency Brand 112

Flack's Revenge

SEPTEMBER 1, 2021

Who’s going to rise to defend our industry’s punching bag, documents that seem cookie cutter, useless, all too often written poorly with trite, overly cheerful quotes and obscure buzz words? Appeal to more minor writers and content creators and partner with them.” But that does not impress me. I WILL, GODDAMNIT!!!!!!

Writing 177

Writing Pitching Report Industry 177

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Social content is simple. Many clients task their PR agency with posting social content, ensuring appropriate brand messaging and driving engagement. Locate brand-appropriate social influencers. Nail the right database for media research. This is the most important one for PR agencies.

Pitching 136

Pitching Agency Tools Resources 136

Contently - Strategy

APRIL 6, 2023

This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts. Sometimes, knowing your customers can enact social change as well as increase brand affinity. The message resonated with women, resulting in the following: 36.8

Survey 135

Survey Data Interviews Reddit 135

Sword and the Script

MARCH 10, 2020

The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. Company blogs are not journalism, but the best performing ones take a journalistic approach to content. That premise was now in doubt and so the entire post was questionable.

Blogging 96

Blogging Company Journalism Study 96

Beyond PR

MARCH 18, 2016

Every brand has an identity. It’s up to brand managers and marketers to pinpoint what makes that identity unique and play to those strengths. Depending on your brand’s expertise, planning content around the holidays and other seasonal events can be a great way to newsjack topics that naturally align with your vision.

Content Marketing 40

Content Marketing How To Marketing Case Study 40

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Cision

FEBRUARY 25, 2016

Today’s constant flow of content is creating a problem for Fortune 500 companies. Yet, only 37 percent of marketers say they have a documented content marketing strategy. When a user comes to Twitter, they expect different content than when they come to Pinterest. Your brand needs to meet these expectations.

Pinterest 120

Pinterest Enterprise Strategy Advertising 120

Prohibition

MAY 6, 2021

This is a great feature for consumer brands as it will offer another platform to directly sell and target customers – nice one Twitter! They’re now implementing a new remix feature to Reels that will allow creators to react to other peoples content on the platform. Twitter release new e-commerce shopping feature.

Social Media 62

Social Media Trends Marketing Media 62

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Marketwired

DECEMBER 21, 2015

How to Leverage Medium for Your Brand. Medium , a blogging platform with built-in social features that let you to interact with other publishers and share your work, is a great option for brands that want to demonstrate thought-leadership with longer form content. Press Release Structure: Making Your Content Stand Out Online.

Writing 100

Writing Blogging Newspapers Travel 100

Contently - Strategy

JULY 21, 2021

But here’s the thing that’s troubled me ever since I saw my first brand persona document at the tender age of 22: Most of them are kind of useless—at least from a creative perspective. Most brand personas fall short because they don’t help you develop empathy for the audience. The problem with personas.

How To 145

How To Creativity Storytelling Writing 145

PR Fuel

JUNE 9, 2021

Without press releases, you’ll need to find other ways to boost brand credibility and awareness. These tips can set your press release and content marketing strategies up for success. Then, you can boost brand exposure and reach new customers. Writing press releases is also a cost-effective marketing strategy.

Small Business 65

Small Business How To Writing Conference 65

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. That said, brands cannot be expected to respond to every issue.

Consumer 83

Consumer B2C Viral Fashion 83

PR Fuel

JUNE 24, 2021

About 69% of marketers with successful campaigns have a documented content marketing strategy. As part of your content strategy, you might consider drafting your own press releases. They’ll even know which distribution channels best suit your brand. Boost brand recognition. Improve your ROI.

Company 61

Company SEO Writing Engineering 61

Bianchi Biz Blog

APRIL 26, 2021

Electric cars continue to develop: Tesla is the absolute forerunner in this respect and is not leaving the traditional car brands in a good position. He has coordinated a cross-media content marketing campaign for an international technology group. But VW was not deterred by this. Justus Fischer, Consultant, cometis AG.

Automotive 95

Automotive Study Report Transportation 95

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

PR Fuel

MARCH 2, 2021

Only 70% of B2B marketers have a documented content marketing strategy. Without fresh content, you could miss out on a change to reign in new customers. About 84% of companies outsource their content creation to generate fresh leads. Improve Your Content. Generate Brand Awareness.

Writing 52

Writing Agency Energy Meeting 52

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. It can also add more depth to the written content.

Writing 78

Writing How To Media Guidelines 78

PR 20/20

JUNE 6, 2023

But first, it’s important to understand how HubSpot brands each of its suite of tools, called “hubs.” It includes features for content creation, social media management, email marketing, lead generation, marketing analytics, and more. And that’s a great question. Part of a sales enablement team.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. 1) Earned and branded media drive awareness and trust in B2B. Digital marketing spend tallied up at around $629 billion in the US in 2018. For B2B companies, earned media and branded content ranked the highest.

Study 61

Study Survey B2B Advertising 61