Reputation Us

APRIL 15, 2024

While retention is a metric that defines a customer’s lifetime value, loyalty is what customers feel toward brands. Not only do consumers engage more with brands whose reputations they trust; research shows brands with a great reputation are often perceived as providing more value.

Reputation 78

Reputation Financial Consumer Survey 78

ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.”

Brand 296

Brand Branding How To Corporate 296

Stern + Associates

FEBRUARY 28, 2024

PR for consulting firms is crucial for distinguishing value and expertise in an increasingly crowded – and commodified – market. The Role of Content in PR for Consulting Firms You may have heard that “Content is King.” One important channel for doing so is contributed content. And no matter how much things change, it’s still true.

How To 98

How To SEO Strategy Social Media 98

Deirdre Breakenridge

APRIL 30, 2020

Similar to my last two videos, the first “5” is my give to 5 pros who want to learn more about FEEL First communications with a complimentary consulting session (the getting advice part). Details are in the video below on how to contact me.

Video 302

Video Internal International Technology 302

PR for Anyone

JANUARY 23, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more.

Instagram 130

Instagram YouTube LinkedIn System 130

Agility PR Solutions

NOVEMBER 28, 2023

Innovation has always been a top priority, but brands and businesses need it today more than ever. With the remaking of the business world now in progress as AI’s possibilities continue to unfold, now is the time for out-of-the-box thinking to be driving company initiatives.

Meeting 125

Meeting Company Brand Branding 125

Garrett Public Relations

APRIL 1, 2020

With our daily routines as we know them on pause for now, brands are […]. The post 5 Reasons to Over-Communicate With Your Audiences Right Now – and What to Say appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. They’re just not sure what to say to them.

Communications 126

Communications Brand Branding Company 126

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. The influence of a CEO extends far beyond boardrooms and financial reports.

Media 195

Media Reputation Data Leadership 195

Agility PR Solutions

JANUARY 12, 2022

Brand Keys, the New York-based brand loyalty and engagement research consultancy, annually translates behavioral and emotional engagement metrics from our Customer Loyalty Engagement Index to identify marketing trends. million customer loyalty and engagement assessments for 1,624 brands in 142 […].

Trends 156

Trends Consumer Brand Branding 156

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

MARCH 17, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal.

Agency 195

Agency Resources Reputation Corporate 195

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. The influence of a CEO extends far beyond boardrooms and financial reports.

Media 195

Media Reputation Data Leadership 195

Prowly

MAY 6, 2022

Today it’s Michelle Garret, freelance writer and Digital PR consultant helping brands with just about every form of the written word […]. The post Prowly #PRChat with Michelle Garrett, Freelance Writer & Digital PR Consultant appeared first on Prowly Magazine.

Digital PR 104

Digital PR Industry Brand Branding 104

5W PR

AUGUST 23, 2023

These managers are responsible for developing and executing social media campaigns, engaging with the audience, monitoring brand mentions, and analyzing data to optimize social media performance. They use their PR skills to develop compelling content that aligns with the brand’s messaging and resonates with the intended audience.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Onclusive

JUNE 16, 2023

While influencer PR & marketing has been a popular tactic for brands to reach their target audience, de-influencers are actively avoiding or even blocking social media influencers. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ? From the early 2000s, to 2023 and back again.

How To 195

How To Consumer Social Media Community 195

PRSay

FEBRUARY 23, 2024

More people will earn their incomes by combining a full-time job with consulting, side hustles and freelance work. Develop your personal brand. More than ever, your personal brand, including your brand narrative, will be more important in achieving job-search success. Target your job searches.

How To 176

How To Employee Nonprofit Technology 176

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Experienced marketing consultant who helps nonprofits obtain funding” is better than “Director of Marketing” or, worse, “Nonprofit Marketing Guru” .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

Agility PR Solutions

JUNE 29, 2023

Being a patriotic brand in 2023 isn’t as simple and straightforward as back in the baseball and apple pie days—different groups have varying and conflicting interpretations of what represents patriotism amid the divisiveness.

Survey 78

Survey Company Brand Branding 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

A PR relationship may be challenging for brands to manage if they expect to take a hands-off approach and still be successful. They might include a change in brand perception, increased brand visibility, enhanced reputation, or engagement of a new target audience, for example. Set Clear Objectives And KPIs .

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

FEBRUARY 28, 2022

Your executive team has likely set those around acquiring or retaining customers, winning market share, creating a new category, gaining meaningful brand engagement — or something else that is often connected to revenue targets. Ask yourself: how can you align PR objectives for your brand with these business goals?

Measurement 368

Measurement Guidelines Data Education 368

Mark My Words

MARCH 20, 2024

Traditionally, the royal family has adhered to the old adage “never complain, never explain,” but branding consultant Mark Borkowski says this isn’t as effective as it used to be. Hindustan Times Amid all the claims from various sources and insiders, the Palace and Kate will take things one step at a time, without haste.

Privacy 60

Privacy Crisis Social Media Brand 60

Agility PR Solutions

AUGUST 9, 2021

brands and retailers will be dealing with the collateral damage of the pandemic for some time—and in many ways, as a permanent part of the new normal. New research from business challenges consultancy EPAM Continuum explores Millennial and Gen-Z shoppers’ spending habits across the […].

Ethics 147

Ethics Study Consumer Brand 147

Agility PR Solutions

SEPTEMBER 27, 2020

Technology and social networking brands are the loyalty beneficiaries of the coronavirus pandemic, as seventeen percent of this year’s Brand Keys Top 100 Loyalty Leaders were represented in those two sectors. The findings were a key insight from the annual survey from loyalty and customer engagement research consultancy Brand Keys.

Brand 157

Brand Branding Survey Study 157

Agility PR Solutions

NOVEMBER 15, 2021

Because nearly 90 percent of online consumers consult reviews before buying, reviews have become a high-stakes issue for businesses. The post Two-thirds of consumers say fake reviews are a growing problem—what can your brand do? Positive reviews help businesses rank in search results and lead to more conversions.

Consumer 157

Consumer Brand Branding Trends 157

Agility PR Solutions

APRIL 12, 2023

As artificial intelligence becomes a central facet in everyday life, it may not be surprising that consumers are becoming more skeptical about the use of the tool—and the real motives and purposes of the brands and businesses that use it. New research from innovative tech strategy firm PA Consulting highlights these tensions around AI.

Consumer 86

Consumer Brand Branding Tools 86

Agility PR Solutions

JANUARY 16, 2023

New research from loyalty and customer engagement research consultancy Brand Keys finds that shifts in loyalty drivers are fundamentally changing the face of brand loyalty.

Study 86

Study Brand Branding Marketing 86

Agility PR Solutions

NOVEMBER 21, 2021

With a post-pandemic retail environment looming, and a critical holiday shopping season in full swing, brands and marketers continue to struggle to understand the “new normal” consumer.

Consumer 146

Consumer Retail Brand Branding 146

Sword and the Script

SEPTEMBER 12, 2023

The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. 50% said, “customers now expect and are more likely to engage with brands that produce high-quality and engaging content.”

B2B 160

B2B Leadership Marketing Software 160

Institute for Public Relations

MAY 19, 2023

Morning Consult analyzed Gen Z’s habits as consumers and researched the generation’s spending habits, preferred brands, platforms, and forms of entertainment. A study of 2,205 U.S. adults was conducted from February 17-19, 2023. Key findings include: 1.)

Company 98

Company Consumer Study Brand 98

Agility PR Solutions

MAY 3, 2023

Earlier this year, the metaverse was all that—brands and businesses were urged to start their virtual-world strategies ASAP or prepare for swift and certain death. Now, just weeks later, the meta-hype seems to have cooled off. In the short term, maybe, but in the big picture, it remains critical appeared first on Agility PR Solutions.

Brand 78

Brand Branding Strategy Company 78

Shift Communications

FEBRUARY 26, 2020

Dini has been leading the AXON business in Europe since 2012, overseeing a tripling in size of the operation, and establishing AXON as one of the leading healthcare consultancies in London. AVENIR GLOBAL brands include AXON, Cherry, Hanover, Madano, NATIONAL, Padilla and SHIFT. AVENIR GLOBAL is owned by RES PUBLICA Consulting Group.

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

Garrett Public Relations

OCTOBER 17, 2021

With EVERY brand competing for a customer’s attention, it isn’t easy to stand out. 10 Questions to Ask Yourself First appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. It’s a noisy environment out there. Alas, it’s not a magic potion. A very important question to ask yourself is: Are you […].

Publicity 143

Publicity Brand Branding Small Business 143

Agility PR Solutions

DECEMBER 14, 2022

But brands and businesses in multiple industries are having a tough time figuring out how to engage them to drive optimal performance. The study, recently conducted by Forrester Consulting, surveyed more than 300 marketing decision-makers at […].

Consumer 86

Consumer Brand Branding Marketing 86

PRSay

MAY 23, 2023

Volunteer PR pros are then matched to consult the nonprofits on how to tackle those challenges. Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning.

Nonprofit 147

Nonprofit Local Training Media Training 147

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging. Justify higher prices by emphasizing these benefits.

Consumer 78

Consumer Strategy Ethics Customer Service 78