Flack's Revenge

JULY 28, 2020

Fast forward many years later, and I am afraid I am becoming a talking head on tech startup PR and branding. I first met Mitchell when we were both on a panel at Neal Schaffer’s and Brian Mahony’s Social Tools Summit (by the way Neal has a new book on influencer marketing that you should check out ).

Brand 177

Brand Branding Interviews Video 177

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. The post Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Study 145

Study Brand Branding B2B 145

Deirdre Breakenridge

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

Social Media 150

Social Media Media Community Video 150

PR 20/20

MAY 19, 2020

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. In many cases, the freelancers “used” to be staff, but now only write when there is overflow (which there usually isn’t at a time like this). It includes 13 strategies marketers need to employ now.

Writing 72

Writing Brand Branding Construction 72

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. Media contacts as influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Inbound PR

FEBRUARY 26, 2019

We chatted about: public relations, my Inbound PR book and how small business and entrepreneurs can take on some of the tips, the writing and publishing processes while working full-time and how others can do it too, building a personal brand online and offline, and building a partner program for smaller companies.

Brand 49

Brand Branding Small Business Software 49

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

Communications Conversations

JULY 24, 2020

I think I remember writing that post in about 10 minutes. I’ve been coaching a leader here in Minneapolis around his/her personal use of social media to build brand for his/herself and his/her business. My theory: Write when you’re hot because: 1 – It’s more real, raw and honest, like I said above.

Writing 173

Writing Social Media Media Leadership 173

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! This book has been a true labour of love, with you and your organization fueling my focus, drive and passion in its creation.

Crisis 133

Crisis Brand Branding Crisis Management 133

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. Always create press releases in the form of an authentic news story rather than writing it like an ad. In the case of a digital book, you can make the first chapter available for free.

Strategy 88

Strategy Product Launch Brand Branding 88

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. “you and brand X”). “you and brand X”).

Writing 144

Writing Study Viral Consumer 144

Solo PR Pro

APRIL 27, 2020

Have you been thinking about live streaming as a method to build your brand and develop new business? Leading up to writing this blog, I knew I wanted to refer to Mark Schaefer’s book, Known. Even better, he recently wrote a blog revisiting the reasons to build a personal brand, especially during this crisis.

Brand 71

Brand Branding Energy Crisis 71

Prowly

MARCH 4, 2022

In this chat, we get to know Isaac Mashman, Founder of Mashman Ventures and personal branding maestro. In between working on his new book, running a podcast, writing lots of guest columns, and tons […]. Prowly #PRChat is a series of short interviews with some movers and shakers in our industry that you should know about.

Interviews 197

Interviews Writing Industry Brand 197

Maxim Behar

MAY 21, 2023

Called "The Magic of Seychelles Cuisine and stories from the "Paradise on Earth" in Bulgarian, the book holds 25 recipes from Seychellois cuisine, ranging from starters, main dishes to desserts. To put together the recipes in the book, Behar received guidance from two people within the culinary scene of Seychelles.

Tourism 52

Tourism Writing Education Corporate 52

Flack's Revenge

JUNE 29, 2022

” I read through the piece and found that it was actually well researched and compelling, about the value of investing in thought leadership vs. content marketing (if you are not already a big player or established brand). He started his career as a medical writer while writing fiction on the side.

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! Brand Media Strategy: Integrated Communications Planning in the Digital Era.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Because of this new reality, brands can no longer afford to just monitor text mentions – they also want to know what happens in all of these images and videos.

Training 399

Training Video Analysis Data 399

Cision

OCTOBER 10, 2015

According to a recent Oracle study, 81 percent of Twitter users expect brands to respond to their questions or complaints the same day they tweet. But what happens when brands don’t pay attention to what’s being said about their products and services online? Forty percent of happy customers will return to spend more with a brand.

Social Media 120

Social Media Brand Branding Customer Service 120

Flack's Revenge

MARCH 9, 2021

To Brand or Not to Brand. Some companies use brands, i.e. trademarkable names, and others, more general terms. There are tradeoffs regarding branded names vs. generic labels. This NY Times article explains how a brand name becomes generic. I blogged about this approach , that was inspired by the book Play Bigger.

Case Study 266

Case Study Marketing Software Technology 266

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 161

How To Employee Leadership Nonprofit 161

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? However, social media doesn’t assert your brand as an authoritative voice in your industry. If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Know Why You Are Writing.

Writing 52

Writing Product Launch Storytelling Pitching 52

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 139

How To Employee Leadership Nonprofit 139

Rock the Status Quo

JUNE 30, 2015

In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. Writing is essential to real success, and you don’t even realize how the lack of writing ability holds you back until you improve. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. Content shapes a personal brand. But in recent years, data has shown its efficacy.

Case Study 178

Case Study SEO Film Video 178

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands.

Instagram 214

Instagram B2C YouTube Facebook 214

ReimaginePR

MAY 2, 2015

If people have experienced your brand and loved it, they will share. If they have experienced your brand and not loved it, they will share their experiences with others, often in ways you can’t track. People write their ideas down without any input or competition from others. It’s a being problem. BrainWriting.

Brand 120

Brand Branding Meeting Training 120

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 118

Brand Branding Marketing Facebook 118

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. That doesn’t seem like a guaranteed path to brand authority. Reason #2: You can finally say you wrote the book on the subject. Reason #5: eBooks allow you to create a community around your brand.

eBook 219

eBook How To Writing Community 219

NewsWhip

FEBRUARY 13, 2023

And given such a tight and exciting game, it’s only right that we focus on… the brands and musical acts that made headlines at the same time. Obviously the Super Bowl is an ad showcase like no other, with brands competing every year to have the standout spot and win the hearts of the media and public alike.

Film 147

Film Social Media Mobile Brand 147

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. What does it take to become one, and how can you be more effective with your communication, whether it’s for your professional brand or your business? Who is the Modern Communicator?

Reputation 218

Reputation Skype Industry Conference 218

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. Take a break from staring at the screen and open up the Talk Like Ted book. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. The Definitive Book of Body Language.

Resources 136

Resources Communications Education Guidelines 136

PRSay

OCTOBER 6, 2022

At the time, I knew nothing about running a business — nothing about bookkeeping, hiring staff, preparing contracts or writing proposals for new clients. The book also includes what I’ve learned in my personal life. Here are three lessons from the book that apply to business: Lesson 1: If you want to make a change, start today.

System 156

System Exercises Groups Training 156

Maxim Behar

FEBRUARY 4, 2024

As for books, I primarily write; in the last three years, I've published five. This one book, “Building A Story Brand” by Donald Miller, purchased from a lovely bookstore in the small town of Naples in southern Georgia, immediately caught my attention. I often succeed. We have many examples of that.

Storytelling 40

Storytelling Writing Social Media Brand 40

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book!

Data 42

Data Media Case Study Social Media 42

Cision

JUNE 27, 2017

In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks. You’d be surprised how many best-selling books were ghostwritten.

Writing 217

Writing Content Marketing Blogging Meeting 217

Deirdre Breakenridge

FEBRUARY 5, 2015

A Guest Post by Jeremy Miller, President, Sticky Branding . Sticky Branding by Jeremy Miller. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand.

Engineering 150

Engineering Writing Corporate Brand 150

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238