ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2016

What does it take to be a great public relations professional? I’m sometimes asked this question by those entering the PR industry. As with anything else, there’s a degree of innate ability involved in PR excellence, in addition to hard skills like written and verbal communications. They study the media.

SEO 159

SEO Analysis Storytelling Training 159

Presspage

JULY 11, 2017

When creating a piece of content such as a blog post or a video, you are creating content to entertain your audience. The main character of an engaging blog might be the writer, an expert or a PR professional, for example. If nothing noteworthy happens in a blog or video, it is not worth to continue following the story.

Storytelling 137

Storytelling Film Blogging Video 137

Doctor Spin

JANUARY 5, 2024

We can use personas in PR, too. In PR, it makes more sense to group personas based on pre-existing communication behaviours—related to specific issues. Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Which Persona Type Is Best?

How To 52

How To eBook Corporate Groups 52

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

The Hoffman Agency

JUNE 10, 2022

Interning at Hoffman has given me the chance to become a first-generation professional, which is something I will forever be grateful for. Something that surprised me about the PR industry, is how fast-paced it is. Another trait I love about PR is how I’m able to work with so many different types of people.

Internal 36

Internal International Industry Agency 36

Doctor Spin

JUNE 28, 2022

In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). From a PR coach’s perspective, these ideas are generally too biased to be helpful. As PR professionals, we love that stuff. 1 Personality Trait. Table of Contents.

Training 52

Training How To Video Corporate 52

Cision

MARCH 29, 2016

The basic principles of PR remain the same around the world. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. What’s the most important lesson you’ve learned about PR throughout your career? If so, how?

Local 120

Local Newspapers Retail Sports 120

5W PR

APRIL 4, 2017

Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. For all types of hotels and whether or not a PR professional is in their budget, it’s still important to get the word out and keep getting it out. PR Benefits.

Hotels 74

Hotels Local Travel Social Media 74

ImPRessions - Crenshaw Communications

MAY 3, 2017

The timing also provides a good opportunity to review the kinds of traits that create award-winning PR teams. Cultivating Habits of Highly Successful PR People. The following illustrate some habits to help any PR team excel at their jobs. And exposure to eager PR students helps fill the new hire or intern pipeline.

Writing 149

Writing Education Pinterest Creativity 149

ImPRessions - Crenshaw Communications

MARCH 7, 2017

PR professionals know that in the “attention economy” where consumer engagement is elusive, the most effective way to connect with an audience may be to tell your story. Or, at the very least, are funny like this video from career blog Snagajob. Most “marketing geniuses” are strong storytellers.

Storytelling 149

Storytelling Data Insurance Insurance 149

Doctor Spin

JANUARY 27, 2022

This post will provide several powerful mindsets and techniques to help communicators- and PR professionals avoid stress and mental illness. During my 17 years in the PR industry, I know of countless former industry colleagues who suffered periods of stress-related mental health problems. Are PR Professionals … Weak?

Publicity 52

Publicity How To Industry Study 52

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Helpful PR tips from @chicagotribune veterans. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

PR 20/20

FEBRUARY 12, 2019

Exercising your mind, especially in the workplace, is a great way to improve key traits and characteristics needed to fuel a successful career. One way the PR 20/20 team exercises the mind is by conducting monthly morning meetings to focus on a variety of professional development activities. Personality Assessment.

Exercises 47

Exercises Marketing Writing Examples 47

The Hoffman Agency

JULY 7, 2017

The article was originally published on PR Daily. Nadiah Halim, PR Executive at The Hoffman Agency Singapore. This article was originally published on PR Daily in July 2016. PR practitioners can pick up a tip or two from the popular drama. The PR industry involves a lot of persuasion. Specter plays poker.

Meeting 44

Meeting Industry Education Pitching 44

Solo PR Pro

MAY 5, 2015

This is a guest blog post by Jason Mollica. Most of this distrust comes from our friends in the media being burned in the past, and there is an assumption that all PR pros must be like this. Most of this distrust comes from our friends in the media being burned in the past, and there is an assumption that all PR pros must be like this.

Ethics 40

Ethics Pitching Video Report 40

Barokas

JANUARY 3, 2018

There were several pieces of advice based on Dani’s experiences that stood out to me as a writer and PR professional. Many of the PR pros I have worked with over the years would characterize themselves as perfectionists – hey, it’s what makes us good at our jobs, right?!? Don’t Dread the Blank Page. Find Focus. Technology.

Creativity 60

Creativity Writing Skype Travel 60

PR 20/20

APRIL 16, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. For our most recent book club, the PR 20/20 team read Built to Last: Successful Habits of Visionary Companies by Jim Collins ( @level5leaders ) and Jerry I.

Company 66

Company Marketing Leadership Enterprise 66

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Alignment with management; PR refuses to learn 10.

Government 103

Government Education Print Ethics 103

PR Conversations

MAY 1, 2017

A comment left by New Zealand PR consultant, Catherine Arrow , on a recent post on my personal Greenbanana blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation.

Crisis 63

Crisis Crisis Management Leadership Training 63

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. The Institute was created by PR 20/20 Founder & CEO, Paul Roetzer. Every one of these marketers has a unique story that makes them who they are, and helps define the professional (and person) they want to be.

Education 52

Education Marketing Conference Agriculture 52

MaccaPR

AUGUST 8, 2016

So while we’ve established that cats are astute self-promoters, the true value of what felines can teach communications professionals isn’t campaign strategy – it’s client service. Professional Development: Cat Cuddling 101. By day I’m a public relations professional; by night I’m a cat cuddler. via GIPHY. via GIPHY.

Agency 48

Agency Marketing Viral Internal 48

The Hoffman Agency

MARCH 20, 2017

Public relations (PR) is very much about reputation management. Most PR consultants can associate themselves with building and/or shaping opinion for a win-win scenario between their clients and the clients’ stakeholders. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e.,

Publicity 63

Publicity Construction Agency Advertising 63

Stephen Waddington

MAY 23, 2018

Today 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. AI tools in PR? The market for tools in PR is exploding. It’s an important piece of work.

Analysis 60

Analysis Technology Tools Exercises 60

Beyond PR

JULY 20, 2016

A lot has changed since Herbert Muschel launched PR Newswire in 1954, but one thing hasn’t: The press is still a fundamental element of our society. While preferences may vary from media point to point, there are a handful of traits and tips your media outreach should always follow. Keep learning: Guidelines change. Need some ideas?

Media Relations 40

Media Relations Media Local Healthcare 40

Buzzstream

MAY 9, 2018

Rather, it is a generic reference to an article or some other piece of information meant merely to signal that the outreach professional has some knowledge of the contact they are reaching out to, without actually having any context about that individual. Ultimately, the groups we talked to shared most of the following traits: 1.

Data 120

Data SEO Groups Pitching 120

Communications Conversations

MAY 13, 2015

Last year, I published a list of future PR rock stars. Students (seniors or juniors) destined for PR greatness–as nominated by their PR professors. Reach out to new professors I didn’t have a previous relationship with (big thanks for Dr. Freberg for the PR professors on Twitter list! ). University.

Groups 60

Groups Internal International Conference 60

ZudePR

JANUARY 26, 2016

I want to know the challenges they’re facing in their professional lives. Similarities to PR. And the more I read the more I realised that a graphic design consultant’s life bears an uncanny resemblance to that of the PR man/woman/pro. Adrian (and Dave’s) 21 Golden Rules for Designers (and PRs).

How To 65

How To Meeting Creativity Agency 65

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer.

How To 60

How To Software System Employee 60