Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. However, the integration process can be challenging. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

But can it help where it really counts — customer acquisition? Can you draw a line from a PR program to a specific number of prospects generated? I’ve always maintained that public relations alone isn’t a reliable tool for demand generation. A great PR campaign will obviously build brand visibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

JANUARY 17, 2024

The Consumer Electronics Show (CES), held annually in Las Vegas, stands as a pinnacle industry event, bringing together leaders in the space to unveil cutting-edge technologies that are set to shape the future of consumer lifestyles. Don’t forget the refrigerators that can alert you when you’re out of milk! One of the darlings?

Trends 78

Trends Healthcare Technology Consumer 78

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media.

Marketing 195

Marketing How To Measurement Advertising 195

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. Paid Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Empower communications to think about how they can drive and impact corporate strategy and trajectory, and offer regular opportunities to contribute to decision-making.

Communications 195

Communications Corporate Measurement Reputation 195

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. b) More pay-to-play opportunities to participate in national media relations opportunities. But B2B influencer marketing works completely differently. To that end, this year’s roundup is uh-mazing. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

JUNE 15, 2023

In the increasingly competitive travel industry , it’s important for tourism boards to explore partnerships that can help draw more tourists. Tourism boards also have to figure out new ways they can recommend attractions, and support the overall growth of an area.

Tourism 88

Tourism Travel Local Crisis Management 88

PR for Anyone

OCTOBER 14, 2021

Have you ever considered using public relations as a lead generating tool? PR is giving you visibility… it’s giving you credibility… it’s positioning you as the authority in your industry… so why not use that to land new customers and clients? Think about who you want to work with?

Tools 130

Tools How To Publicity Interviews 130

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. The first step in tying corporate and communications goals together is to review your business objectives. Setting SMART communications goals aligned with business objectives.

Communications 195

Communications Measurement Corporate Reputation 195

ImPRessions - Crenshaw Communications

JUNE 11, 2018

Public relations and SEO were once worlds apart, with almost no overlap between them. A PR team or agency would work to build brand credibility through news announcements and feature stories. Now there’s a sizeable area of commonality as traditional public relations has gone digital and SEO has changed.

SEO 147

SEO B2B Google Guidelines 147

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. PR can shine beat in B2B tech.

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

APRIL 14, 2023

For oily skin, salicylic acid or benzoyl peroxide can control oil and prevent breakouts. Choosing the right skincare ingredients is crucial, as the wrong ones can worsen skin problems. Knowing which ingredients to avoid in skincare, like alcohol or fragrances that can cause adverse reactions is equally important.

Ethics 88

Ethics Consumer Agency Blogging 88

Doctor Spin

NOVEMBER 3, 2022

Getting public relations , marketing, and branding to work together in an organisation can sometimes be challenging. Public relations, marketing, and branding have one common goal: all three functions are united in establishing and maintaining corporate awareness.

Corporate 52

Corporate Reputation Internal International 52

Deirdre Breakenridge

JANUARY 14, 2019

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. For example, owned media is an opportunity to customize content for niche audiences, to engage and build relationships through compelling stories, and to be more cost efficient in your content development.

Community 184

Community How To Media Ethics 184

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! In addition to the aggregate sentiment of your media coverage, you can also drill down on the sentiment of each article and even each “entity” within an article, such as a person, a place or a concept covered in the article. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Solo PR Pro

AUGUST 24, 2021

You can see the problem here. But, do most companies know what their customers want when it comes to social content? What can we do about this? I have a few relatively simple ideas to help bring the focus back to your customer when developing social media content. Develop a customer focus group. What’s top-of-mind?

Social Media 105

Social Media Media Survey Meeting 105

Sword and the Script

DECEMBER 5, 2023

Investor relations platform Q4 enters reported $257 million acquisition deal with Sumeru Equity Partners; PR tech startup Handraise hauls in $6.3 million seed round Twice in my career, I’ve worked for companies that acquired several software companies with the intent of mashing them together. Shareholders will receive $6.05

Software 130

Software Reddit Technology B2B 130

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This gives public relations a great opportunity to make impactful decisions for the target audiences.

Trends 88

Trends Data SEO Consumer 88

Deirdre Breakenridge

MARCH 8, 2017

Content is also the starting point in building relationships with your different publics, whether they are your customers, influencers, journalists, analysts, or other stakeholders. What are the best ways to find out the content your customers and constituents want? On Wednesday, March 22 nd , at 8:30 p.m.

Radio 170

Radio How To Community Storytelling 170

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Companies have increasingly combined the two because of the successes other businesses have enjoyed by having both departments work together. Builds a Strong Brand Presence. Drives More Sales.

Marketing 89

Marketing eBook Pitching Radio 89

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Welcome to the second half of 2020!

Technology 122

Technology Publicity Software Print 122

Landis PR

SEPTEMBER 19, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Ghidotti. For the original blog, please visit here. Public relations requires a variety of skills: strategy, communication, analytics and creativity. Bear in mind that sometimes the best idea can be reframing an old one.

Creativity 98

Creativity Publicity How To Policies 98

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. 4) Finally, this is a work-in-progress that I will update over time. Resources: newsroom , company blog , Bulldog Reporter , news search. Resources: newsroom , company blog , news search.

Technology 92

Technology Software Resources Pitching 92

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Critical Mention

JANUARY 3, 2018

Have you given much thought to how you’ll improve your work life in 2018? Learn all you can about measurement: While it may be painful for some, measurement is now a crucial element in a PR campaign. Now, public relations practitioners are expected to deliver real ROI. If your writing could use some work, don’t wait.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Sword and the Script

JANUARY 9, 2024

Executives and staff turnover, which leads to new approaches, product priorities, pricing and customer experience. This will give you time to evaluate what the company intends to do – and more importantly – if they can deliver on the promise. A blogger from some tech company’s blog will always be included.

Brand 147

Brand Branding Reddit Pitching 147

Sword and the Script

SEPTEMBER 7, 2021

monitoring or contacts) can vary and impact pricing. You can also see their SEO expertise at play because pricing is always an important search term for software companies. which is a different company than Access Intelligence, LLC that publishes titles like PR News – owns several related PR tech tools already. PR tech mentions.

Software 88

Software Print Tools SEO 88

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. so you can see how your actions result in a variety of interactions. SumAll is a free tool that shows you how conversations progress and you can make comparisons over time.

Communications 383

Communications Tools Google Resources 383

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate.

Leadership 126

Leadership Content Marketing Healthcare Google 126

5W PR

SEPTEMBER 20, 2019

There was a time when PR was associated with free publicity and marketing with paid advertising. For companies selling products or services, marketing, and public relations have the same goal of producing positive returns that result in increased business and profits. On the other hand, it depends upon whom you ask.

Publicity 98

Publicity Marketing Social Media Advertising 98