Rock the Status Quo

FEBRUARY 3, 2015

Please say hello to Dorothy Crenshaw – the first one brave enough to take up our new PR Pro Challenge ! Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years. What is your biggest PR Win?

Agency 100

Agency Advertising Advertising Twitter 100

Stephen Waddington

MAY 19, 2020

COVID-19 is accelerating the modernisation of PR practice and skills. The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. It’s a complex story that is enabling us to begin to understand the implication of COVID-19 for the future of PR practice and skills.

Crisis 151

Crisis Government Energy Community 151

Shift Communications

OCTOBER 22, 2014

For those who aren’t as familiar with Facebook’s paid options, here are the differences: Boosting Posts is an advertising strategy where you pay to have your post seen by a larger percentage of your audience (than with organic, unpaid reach alone). Week 1: Boosted Posts (no promoted account). Week 3: Promoted Profile AND Boosted Posts.

Facebook 156

Facebook Strategy Data-Driven PR Data 156

Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more.

Publicity 166

Publicity Data Analytics Advertising 166

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. Too often marketers are driven by what they’ve already learned in the past, not what’s happening right now. Advertising Age Online. Seth’s Blog. TopRank Marketing Blog. “It’s

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader.

Software 85

Software Media Relations Pitching Media 85

Deirdre Breakenridge

DECEMBER 11, 2015

Can you believe it’s December and 2015 is coming to a close? Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. The familiar saying, “we’re the cobbler’s kids without shoes,” can no longer be the case.

Creativity 150

Creativity Trends Agency Technology 150

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.

Publicity 85

Publicity Survey Enterprise Pitching 85

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR.

Tools 136

Tools Publicity SEO Measurement 136

The Hoffman Agency

MARCH 16, 2021

in Journalism and Mass Communication at the University of Arizona, and over the last few years, I’ve taken public relations courses that have provided some great insight into the world of PR. Fortunately, The Hoffman Agency was hiring interns. As a part of the welcome to my new gig, the Agency sent me a small succulent for my desk.

Internal 41

Internal International Creativity Journalism 41

5W PR

JULY 11, 2018

Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational strategies to hit the market over the last year or so. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. Sometimes, the best PR stunts need to spark a little controversy.

Measurement 149

Measurement Education Social Media Film 149

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 2) PR Salary: What’s a PR Pro Worth in 2016?

Blogging 103

Blogging Content Marketing B2B Social Media 103

Buzzstream

FEBRUARY 1, 2024

Any way you can connect to your target, the better your chances of getting them to take action. PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right. PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right.

Pitching 87

Pitching Infographics Survey Resources 87

Communications Conversations

SEPTEMBER 1, 2016

Allison Kent-Smith, founder of Smith & Beta, a talent development firm, had an interesting quote in a post this week: “Agencies continue to invest in acquiring talent versus developing talent. I don’t work for an agency. Another 23% relied on blogs, books or online resources. Back to the issue at hand.

Company 60

Company Case Study Internal International 60

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Besides the wealth of knowledge it can provide us on a daily basis, we can also use it to reach our audiences: 67 percent of podcast listeners don’t mind sponsorship messages and occasionally find them useful, compare to 6 percent of TV or radio listeners.

Social Media 120

Social Media Marketing Pinterest Media 120

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. It’s ever changing nature keeps you on your toes, there is always room to learn more and be at the brink of something really innovative and fresh. What do you love about the industry?

Hotels 86

Hotels Social Media Fashion Agency 86

Communications Conversations

OCTOBER 16, 2017

If you’ve worked in the PR field in Minneapolis/St. For yet others, it’s as an agency owner and leader in the Twin Cities. But, from most accounts I’ve heard, Paul is one of a dwindling cadre of veteran agency leaders that is universally respected (people like Lynn Casey and Jorg Pierach also come to mind).

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. There’s a PR tech question in there too! And now, here’s this month’s PR technology summary….

Software 101

Software Analysis Data Tools 101

Sword and the Script

JANUARY 15, 2019

Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Recently, however, the column took aim at public relations agencies — Confessions of a PR person. I grew up in a PR agency and have worked for firms small, medium and large.

Agency 77

Agency Leadership Corporate Training 77

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….

Analytics 67

Analytics Report Technology Pitching 67

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 92

Agency Trends Marketing Survey 92

Shift Communications

MAY 3, 2016

Prioritize Learning. In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. Prioritize and Share…. But it doesn’t stop there…. Share the Knowledge. Derek Lyons.

Technology 60

Technology Marketing eBook Training 60

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Alignment with management; PR refuses to learn 10.

Government 103

Government Education Print Ethics 103

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. And, most importantly, a “if I can do it, you can do it” type theme throughout. After all, this was an advertising panel. What makes LeeAnn’s journey so interesting? Anna White Lovely.

Marketing 60

Marketing Leadership Creativity Internal 60

Rock the Status Quo

JULY 30, 2014

For many people, PR metrics leave them completely confuzzled. It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. What IT CAN’T BE, is determined after the fact. Even AVEs (advertising equivalencies).

Measurement 219

Measurement Customer Service Analytics Leadership 219

Sword and the Script

SEPTEMBER 6, 2016

It’s an adage Tressa Robins say appropriately describes PR. While PR has changed, the change hasn’t made things any harder – it’s just made things different. Even those that know her might be surprised to learn that Tressa started her career as an executive assistant and facilities manager.

Measurement 60

Measurement Course Advertising Advertising 60

PR 20/20

FEBRUARY 6, 2020

Joe and Robert discuss the marketing news of the week each episode, offering a big-picture look at what’s happening in the industry. Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand. Build a Better Agency Podcast. Where to start: 1. It’s aptly named.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR 20/20

OCTOBER 9, 2018

Over the past year at PR 20/20, we’ve spent time reflecting on our core audience—who they truly are and how we can inspire them. So, we decided to spotlight these professionals in an ongoing series so we can all learn from their successes (and failures too). We call these people change agents.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

OnePitch

MAY 12, 2022

I am a senior vice president for Broadcast Strategy at Bospar, the award-winning tech PR firm that’s “ Politely Pushy ” to speed our clients ahead. With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. Poor equipment can wreck a broadcast spot.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. At the time, it was recommended reading for an account executive in a big PR firm. Despite the book’s age and the fact it was written by an advertiser, I was amazed at how relevant was to my day-to-day work.

Advertising 60

Advertising Advertising Print Interviews 60

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. Here are some things you or PR team should consider doing to extend your investment in PR. In my tenure on the in-house side, I’d create a simple monthly email summary of all the PR results and send it out once a month. 1) Share the news internally.

Media 95

Media B2B Groups Conference 95

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. As we’ll learn research shows that up to half of the stories in the mainstream media are heavily influenced by public relations.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

NOVEMBER 19, 2017

If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know. This week has been Working Out Loud week , an initiative promoting collaboration in shared spaces as a means of accelerating learning and development. It’s the best way to learn. #4

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. In addition to U.S.

Internal 63

Internal International Data Media 63

Sword and the Script

SEPTEMBER 24, 2016

The Salesforce announcement of Einstein this week — impressive as it was — reminded me that marketers sometimes use terms like machine learning , artificial intelligence (AI) and even automation interchangeably. Why settle for mere automation or machine learning when you can have intelligence, artificial or otherwise?

Marketing 60

Marketing Creativity B2B Ethics 60

Sword and the Script

OCTOBER 31, 2017

You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Instead, it’s another thing you need to learn how to do well to make your initiative successful. Whether you publish once a month, twice a week or every day, do it consistently. Execute consistently.

Engineering 62

Engineering Content Marketing Marketing Analytics 62