5W PR

DECEMBER 18, 2020

With pets over the world, pet brands really have to work hard if they want to stand out from the crowd, as they have to compete with each other and the countless similar products from other brands. In this campaign, three different animals were featured in ads that spoke to most pet owners’ problems.

Publicity 97

Publicity Meeting Technology Brand 97

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Here are some of the statistics that stood out for me: Web traffic originating from media coverage outperforms other sources.

Study 138

Study Media Relations Media Measurement 138

Solo PR Pro

APRIL 26, 2022

Adding an executive speaking program to your PR program is a good way to build thought leadership. How do you find the right opportunities, and more importantly, how do you ensure your speaking submission stands out? But like all earned media, speaking is competitive. Who you know, what you say.

Conference 104

Conference Resources Leadership Education 104

Flack's Revenge

AUGUST 31, 2016

” on the NY Tech Meetup mailing list last week. First, I find it challenging to get any useful feedback along these lines – and this can be frustrating for someone whose job is to get clients PR results. Can you help me out? These days, TechCrunch stands out as the top pick. The Thread.

Reddit 136

Reddit Enterprise Wireless B2B 136

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

OCTOBER 18, 2018

Our team of media junkies and advertising industry experts were honored to be part of the industry’s long-standing tradition, and represent 5W at Advertising Week this year, working tirelessly to build buzz and excitement for leading B2B tech clients including The Trade Desk, Xaxis and Captify. Read on for the full interview!

Advertising 89

Advertising Advertising B2B Creativity 89

Sword and the Script

MAY 26, 2020

click any image for higher resolution) Should Brands Take a Stand on Politics? Although businesses and brands may find themselves thrust into a political spectrum, there is little agreement among communications professionals on whether or not brands should embrace the role and take a stand. Answered: made the job much harder ).

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.

Company 98

Company Survey Pitching Report 98

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Taking place Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Sword and the Script

JUNE 7, 2022

There’s another factor at play here too – and that’s the track record of M&A in PR software. And here we go the PR Tech Sum for the month of June 2022…. Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release.

Software 85

Software Internal International Pitching 85

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. There’s a PR tech question in there too! Sign up here.

Software 101

Software Analysis Data Tools 101

The Hoffman Agency

APRIL 7, 2022

I recently posted a promoted job ad for a Senior Account Manager / Account Director as, well, we need more great talent as we’re growing rapidly and have great clients. I recently posted a promoted job ad for a Senior Account Manager / Account Director as, well, we need more great talent as we’re growing rapidly and have great clients.

B2B 36

B2B Construction Industry Technology 36

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. the benefits of a PR firm in a multi-industry scope is also muddled. PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Regardless of the industry you’re in, PR can be your best friend. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Regardless of the industry you’re in, PR can be your best friend. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Predictions usually include some element of aspiration. My own predictions. Marketing predictions. Test, test, test.

Marketing 167

Marketing Employee Content Marketing Training 167

Communications Conversations

DECEMBER 16, 2014

And, I happened to be recording a podcast with Kevin Hunt at the Mall of America right before the event, so the timing worked out perfectly. And, I happened to be recording a podcast with Kevin Hunt at the Mall of America right before the event, so the timing worked out perfectly. I don’t talk about tech all that often.

Case Study 131

Case Study Wireless Company Local 131

Contently - Strategy

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech. How have the last few months and this amazing movement for racial and social justice impacted the podcast? He’s also not afraid to speak his mind.

Brand 71

Brand Branding Marketing Facebook 71

Cision

MARCH 30, 2015

You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” For example a New York Times article will probably generate more interest than a blog post, all things being equal.

Google 120

Google Measurement Content Marketing Engineering 120

Landis PR

JUNE 21, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, Bianchi PR. For the original blog, please visit here. If your brand is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you should act now and act fast. Photo courtesy of Pexels.

Company 52

Company Technology Meeting Hotels 52

Sword and the Script

DECEMBER 24, 2019

For the last few years, I go back through every post and pull out the most interesting statistics to roll up in a single post in December. It’s something of a readout on the year in PR and marketing. Here’s a reverse-chronological look at how 2019 shaped up. 1) The average blog post is 1,236 words. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. This post lists the 30 or so vendors I’m tracking, and how and why I got started on this project.

Analytics 67

Analytics Report Technology Pitching 67

Buzzstream

FEBRUARY 9, 2024

don’t rely too heavily on any tactic, spread out your strategies. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Building links is supposed to take work. Usually, the more effort it takes, the more valuable the link.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

OCTOBER 15, 2019

About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ). It’s ever more challenging to stand out. But do you know where you can stand out? On Twitter. The timing matters.

B2B 77

B2B Facebook Advertising Advertising 77

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

Journalistics

SEPTEMBER 9, 2021

There is also a wide range of free products out there ( HARO comes to mind) that deliver tremendous value to PR pros. Despite the popularity of HARO, I still regularly come across PR pros who’ve never heard of it. This got me thinking… what other PR tools are out there that people have never heard of?

Tools 52

Tools Engineering Interviews Social Media 52

Sword and the Script

DECEMBER 10, 2019

It’s as if by saying it out loud, we’ll ward off an undesirable outcome. As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. Indeed, my own predictions are at the very bottom.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR Fuel

SEPTEMBER 18, 2018

Yes, I’m an advocate for the leaky faucet approach to PR, which is steadily dropping press releases over a long period of time with the hopes that one sticks. Yes, I’m an advocate for the leaky faucet approach to PR, which is steadily dropping press releases over a long period of time with the hopes that one sticks. What a concept!

Writing 118

Writing Newspapers Report Data 118

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Instead, many entrepreneurs attempt to achieve pie-in-the-sky concepts that lack focus and force of a particular shape or personality that stands out in the mind of the prospect.

Marketing 100

Marketing SEO Writing Engineering 100

Sword and the Script

MAY 22, 2018

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Advertising was extremely expensive.

Marketing 62

Marketing B2B Print Technology 62

The Hoffman Agency

DECEMBER 5, 2018

I remember standing in the fog of the early morning before kindergarten waiting for the Salvation Army to open so we could eat that week. I remember how it felt to be completely dependent on the generosity of others in order to survive until the next day. By Melissa Lewelling , Senior Account Executive.

Community 51

Community Training Agency Meeting 51

Sword and the Script

OCTOBER 17, 2017

I don’t remember precisely how or where, but it was near the intersection of Southeastern Chapter of LMA and the LexisNexis offices on the NC State campus. This also happens in B2B tech marketing too, because marketing without the authority to execute is marketing without accountability. We first crossed paths somewhere in Raleigh.

Marketing 68

Marketing Ethics Interviews Meeting 68

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. These systems comprise the inbound marketing tech stack. That tech stack can make inbound marketers more productive, personalized, and performance-driven. The result?

Marketing 81

Marketing eBook System Tools 81

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. Achieve things.

Writing 114

Writing Social Media SEO Blogging 114