ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Harder than you think, if you want editors to consider your content for publication. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions.

B2B 136

B2B Guidelines Writing Pitching 136

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. My grandmother who spoke Yiddish wouldn’t use this word to describe a company taking the pedestrian actions of telling their stories like journalists. People like choices. Some are former colleagues.

Journalism 150

Journalism Brand Branding Publicity 150

Sword and the Script

JANUARY 12, 2021

A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. >>> Did you know? click image for higher resolution).

Financial 89

Financial Video Survey Google 89

Sword and the Script

OCTOBER 8, 2016

The story angle is brilliant: Where every modern city and new startup seemingly wants to compare itself to Silicon Valley, MailChimp went counter-culture. That’s a good pitch that landed a fantastic story about growing a business. And finally, email remains a key conduit for media relations and earned media.

Marketing 114

Marketing Pitching Survey Study 114

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Conversations

MAY 1, 2017

A comment left by New Zealand PR consultant, Catherine Arrow , on a recent post on my personal Greenbanana blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation. And that’s just managing the process.

Crisis 63

Crisis Crisis Management Leadership Training 63

Contently - Strategy

OCTOBER 15, 2020

Something that’ll convince potential customers to learn more. Lately, innovative marketing teams have been thinking beyond the standard blog post. Lately, innovative marketing teams have been thinking beyond the standard blog post. In our brand new report, we set out to highlight tactics that could help your brand thrive.

B2B 130

B2B Trends Video Course 130

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. I’ll hopefully be expounding on those in a future blog post.&# I’ll hopefully be expounding on those in a future blog post.&#

Social Media 89

Social Media Media Facebook Twitter 89

Bad Pitch Blog

SEPTEMBER 26, 2006

After all, this headline got your attention. This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. Local law enforcement has confirmed numerous reports of sightings of this mysterious naked man have been logged in throughout the Summer months. "It''s

Pitching 40

Pitching Retail Print Report 40

Buzzstream

FEBRUARY 1, 2024

If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. With that out of the way, here are our favorite email outreach templates to help you reach your targets, get those links, earn some coverage, and win those deals. With email outreach, you get out what you put in.

Pitching 87

Pitching Infographics Survey Resources 87

Contently - Strategy

OCTOBER 15, 2021

Something that’ll convince potential customers to learn more. Lately, innovative marketing teams have been thinking beyond the standard blog post. In our brand new report, we set out to highlight tactics that could help your brand thrive. Want to test your site speed? Assess your marketing maturity?

B2B 57

B2B Content Marketing Trends Marketing 57

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? Michael Netzley also weighs in from Singapore every week with the Asia Report.

Marketing 147

Marketing Content Marketing Social Media Film 147

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. The question you may be asking yourself is, how do you generate that light? How do you bring attention to your business? Probably the first question on your mind is, what does PR stand for? What Does PR Stand For?

Publicity 70

Publicity Small Business Advertising Advertising 70

Buzzstream

FEBRUARY 9, 2024

Link building using white hat tactics is the best way to ensure your site has a natural, quality backlink profile. don’t rely too heavily on any tactic, spread out your strategies. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)

Google 71

Google Infographics Pitching Resources 71

PR Fuel

JULY 10, 2018

Your only choice? Take a break from the phone and email, sit down, identify your PR goals, and pinpoint where you want your company to go and how you plan to get there. Every press release you send must be part of your strategy, and you should know exactly why you are sending it. Overhyping – Admit it.

Local 40

Local Newspapers Writing Pitching 40

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. have proliferated. Everyone likes free stuff.

Communications 40

Communications Pitching Writing Social Media 40

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. Yes, they sometimes will replace humans as well, but that’s a story for another time.). The Marketing AI Institute was created and is powered by PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

Buzzstream

MARCH 13, 2024

This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. Enter digital PR. If properly executed, it’s a knock-out punch. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

JUNE 11, 2020

That’s what we’ve set out to answer in this report. Let this be your prescription for success. Research for this report was compiled in May 2020. Around 430 BCE, a Greek man named Hippocrates became a doctor. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Bad Pitch Blog

JULY 8, 2008

While answering our questions he notes he was “on a conference call while writing a story and updating Twitter on the awful cliches (he’s) hearing.” While answering our questions he notes he was “on a conference call while writing a story and updating Twitter on the awful cliches (he’s) hearing.” I’m here to tell you he doesn’t.

Print 43

Print Pitching Twitter Advertising 43

Contently - Strategy

SEPTEMBER 15, 2021

That’s what we’ve set out to answer in this report. Let this be your prescription for success. [If If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Research for this report was compiled in May 2020. That was true before the common era began.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Buzzstream

NOVEMBER 10, 2020

To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! If you thought the subject line was your starting point, think again!

Pitching 164

Pitching Writing Digital PR How To 164

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. What’s ahead: Map your PR team workflow. Now is the time to improve your workflow.

How To 60

How To Software System Employee 60

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Tip #1: Tell Your Story with Pictures.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Tip #1: Tell Your Story with Pictures.

Media Relations 40

Media Relations Media Mobile Pitching 40

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. 4) Brian Solis.

Social Media 120

Social Media Marketing Pinterest Media 120

ImPRessions - Crenshaw Communications

MAY 31, 2017

In addition to another viral video – this one of founder Travis Kalanick arguing with an Uber driver – the company was hit with ugly charges of sex discrimination in the workplace, detailed in a blog post by a female engineer who quit the company in frustration after only a year. Know your dealbreakers.

Crisis 180

Crisis Airlines Brand Branding 180