Flack's Revenge

MARCH 30, 2020

No agenda, no apologies, no doom and gloom–just thoughts from your heart. When clients and corporate teams are unsure of how to best proceed, we need to provide clear and confident direction. Media and social channels can’t focus on anything else. We are all adjusting to the new, shut-in normal. But this time is different.

Crisis 199

Crisis Pitching Airlines Technology 199

5W PR

NOVEMBER 2, 2022

If a brand makes a mistake, the best thing to do is to promptly apologize to customers. For a business to stand out to millennials it has to get their attention and keep it. The millennials are economically valuable and businesses are willing to adapt to cater to them. As digital natives, they can command technology. Be authentic.

Consumer 78

Consumer Print Social Media Advertising 78

Buchanan PR

FEBRUARY 14, 2024

Providers, payers, pharmaceutical companies – no healthcare organization is immune to crises, and how they handle these situations can significantly impact public perception. In this blog post, we will explore strategies for effective crisis communication in healthcare settings. Currently dealing with a reputational issue?

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

5W PR

JUNE 23, 2021

When working on their own, companies should start by asking themselves what the goal of their PR efforts is , what they should be doing to achieve that goal, and how to effectively reach their target audience. However, plenty of business owners aren’t sure how to navigate negative reviews or public criticism. News Trends.

Publicity 88

Publicity How To Social Media Consumer 88

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Bad Pitch Blog. trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159

Mindful Marketing

DECEMBER 18, 2022

Fortunately, a personal apology can often atone for such individual indiscretions. ” The company has apologized for its latest gaffes, with representatives saying that they take “ full accountability for our lack of oversight,” as well as that they are “closely revising our organisation and collective ways of working.”

Advertising 87

Advertising Advertising Ethics Fashion 87

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

The ad itself fizzled, but Pepsi’s apology was a win. But consider how Southwest Airlines handled a tricky passenger situation in September. It issued a formal apology to the passenger the very next day explaining its policy and indicating it had already reached out to her directly to make things right.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? Hard to select just one, eh? USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”).

Instagram 98

Instagram Crisis Local Privacy 98

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Knowing how big and how fast a story is moving is critical to your response management. Lloyd is the President and Narrative Lead of Curious Public. Hockey isn’t just important to Canada — hockey IS Canada. Canadian brands know this. The Scandal

Brand 148

Brand Branding Sports Crisis 148

The Stalwart Blog

JULY 28, 2019

They immediately apologized for the oversight. Whether you meant to or not, you must empathize with how people are feeling and take action accordingly. Whether you meant to or not, you must empathize with how people are feeling and take action accordingly. It goes back to what I’ve said in countless blogs.

Crisis 60

Crisis Apparel Blogging Social Media 60

PRSay

SEPTEMBER 17, 2019

Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. Here’s a look at how Popeyes turned a chicken sandwich into a multimillion dollar advertising campaign, and what you can learn from their strategy: Plan ahead for a big launch.

Product Launch 148

Product Launch Storytelling Social Media Video 148

Communications Conversations

FEBRUARY 8, 2021

Clearly, this is ridiculous, since A-Rod is 1) Not all that well-liked, and 2) Doesn’t seem to know nearly as much about how to market yourself via social media as J-Lo does. I was trying to have fun with how a dialog between A-Rod and J-Lo might look in real life. But, I altered my original blog post because it was offensive.

LinkedIn 83

LinkedIn Blogging Creativity Corporate 83

5W PR

JUNE 6, 2017

The reason for the crisis will make a difference on how your proceed as well as what to do early on and later. That is bad, but issuing an apology and making a change in policy may be enough to fix most of the damage. Start apologizing with a solution tacked on at the end. Or if not, more likely to forgive faster.

Crisis 76

Crisis Publicity Policies Airlines 76

ReimaginePR

MARCH 17, 2015

So I asked “Does it bother anyone else when someone collects your emails off of this group and sends an unsolicited press release?” to a closed Facebook group of PR, marketing and advertising professionals. Then the act of mailing an irrelevant email to an indiscriminate list of people, becomes, by definition, spam.

Web 120

Web Fashion Social Media Blogging 120

Rock the Status Quo

AUGUST 15, 2014

Seeing others lose the fight brings home just how tenuous winning that war can be sometimes. If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. The Robin Williams suicide hit me hard. Very hard. Keeping secrets because of other people’s ignorance, misperceptions or stupidity.

Pitching 272

Pitching Viral Interviews Education 272

Cision

APRIL 21, 2015

How was the service? Make all your blog content easily sharable with social sharing tools. While sharing your blog content isn’t a direct thumbs-up for your product, it’s still getting your brand in front of new people, so consider social shares word of mouth too. Let’s think about that for a moment. Analyze your business.

Marketing 120

Marketing How To Employee Advertising 120

Waxing UnLyrical

AUGUST 7, 2013

Luckily, with a little practice we all can tap into our ability to apologize like a boss, no power suit required. Regardless of the situation or the truth that you hold in your heart, when an absent apology is holding you back from bigger and better things, it’s no longer worth it. Image: Freshcollective via Google, CC 3.0.

How To 88

How To Exercises Small Business Examples 88

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. How to prepare and fix a PR crisis. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Nowadays, it can all be done in the public domain. Create a written crisis plan.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Deirdre Breakenridge

JUNE 4, 2018

A Guest Post by Christine Roque, American University Student, PR Expanded Blog Post Winner. Arrogance is the downfall of man and humility goes hand in hand with empathy. Humility and empathy are the antidote for arrogant leadership. People who are placed in high positions in society have failed at empathy.

Leadership 150

Leadership Crisis Journalism Meeting 150

5W PR

DECEMBER 17, 2018

How can you rebuild after a crisis? Offer humanity and warmth, not callous boilerplate “apologies” they’ve heard countless times before. Show your audience how you will keep this problem from transpiring again. Sooner or later we all make mistakes. Sometimes, those missteps lead to PR challenges. Let’s explore that question.

Crisis 60

Crisis System Reputation Communications 60

Waxing UnLyrical

MAY 10, 2013

It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” A story has been making the rounds this week, and which I finally read a couple of days ago. The back story.

Viral 111

Viral Community LinkedIn Blogging 111

Barokas

NOVEMBER 28, 2017

Although United was one of the first major brands this year to encounter a cringe-worthy PR disaster, it’s pretty tough to top how their communications team handled the crisis. Social media continues to inform the lives of everyone, especially brands. PR Fail Level: Blame the victim. In other words, they turned to blaming the victim.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

5W PR

DECEMBER 18, 2018

We sat down with Robert Ford, Senior Vice President of Corporate, to discuss why companies continue to struggle with crisis communications, and how they can keys to better prepare companies for it. There’s still no exact science as to how and when a company should use social media for communicating in a crisis.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

PRSay

SEPTEMBER 26, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. But honestly, I had really never thought about how my loyalty would be tested.

Ethics 109

Ethics Financial Agency LinkedIn 109

Beyond PR

JULY 5, 2017

How can a brand like yours be authentic, especially in its content marketing ? . So how can you build trust through authentic content? How can your brand really offer value? How can your brand really offer value? When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. Yes, you want more customers.

Advertising 70

Advertising Advertising Google Content Marketing 70

Practical Law Construction

APRIL 14, 2021

Party B goes on to say that if an adjudicator has already decided, say, the value of a variation in the interim valuation adjudication, how can they decide it again based on the same arguments and evidence but under the auspices of the final account? Where the time and money risk lies for delays caused by COVID-19.

Construction 64

Construction Blogging Leadership Measurement 64

Presspage

APRIL 11, 2019

But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one. So, how do you create a strategy? Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. Why is it important?

Strategy 76

Strategy eBook Consumer Fashion 76

Waxing UnLyrical

NOVEMBER 18, 2012

The apology. And I’ve felt very guilty about being incognito on my own blog, and with you. And I hope you’ll accept my apology. As of yet I’ve never attended “the” TED, but I subscribe to the blog, watch the videos, etc. I haven’t been here much lately. And I’m sorry. I truly am.

Creativity 81

Creativity Travel Google Blogging 81

Polaris

FEBRUARY 11, 2015

Feed Them Until They Explode, she wrote about how much the troll had hurt her. The troll sent West an email, apologized for harassing her, explained his anger towards her stemmed from unhappiness he felt with himself and donated $50 to Seattle Care Alliance where West’s father was treated. West is a writer, performer and activist.

Policies 100

Policies Construction Twitter Writing 100

Waxing UnLyrical

JUNE 19, 2012

They write on nonprofit issues, the tech world (including a tech blog that is historically harsh on “PR people”), some extremely large mainstream outlets… their content is all over the place. And how did I know that? I look forward to hearing from you soon! It didn’t. Our email addresses were in plain sight.

Internal 97

Internal International Pitching Nonprofit 97

David PR Group

AUGUST 17, 2017

She felt wronged by Delta, yet before the airline could even make an apology to her, she started tweeting and tweeting and tweeting her disgust. The airline apologized for the mistake, gave her a refund for the change fee and then did something that I thought was really important. A couple cases have been publicized recently.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Waxing UnLyrical

JUNE 14, 2011

From the pitcher: Shonali, My apologies — I just checked out files and don’t see any email replies from you … hmmmm… Mailing address? I show that you wrote for several blogs. How many readers does that blog have? My response: Probably Spicing Out , my food blog. Here it is.

Pitching 98

Pitching Social Media Newspapers Blogging 98

Mindful Marketing

APRIL 4, 2019

Then suddenly she stood up, apologized for needing to make a call, and walked quickly from the room, leaving us to wonder what was wrong. ’ How could their college visit and any interest in marketing be redeemed? .” Sometime later, she returned to the table with a look of relief.

Banking 75

Banking Examples Print Ethics 75

David PR Group

MARCH 9, 2017

If it is on your own social media account or blog, this may be simple. The most well-known online reputation problems typically fall into a category that I refer to as “catastrophic.” An online catastrophe gets widely shared, makes the news and has people talking — sometimes laughing. They are the most difficult to manage.

How To 40

How To Reputation Viral Airlines 40

Waxing UnLyrical

FEBRUARY 13, 2012

We grab pitchforks, jump to our blogs and decree our anger to the world, usually within 24 hours, if not 24 minutes, of the offense. I commend him for his response time, but to be honest, one look at his initial response and the subsequent apology and you can see that they were not prepared for the backlash.

Privacy 74

Privacy Radio Data Web 74

Mindful Marketing

FEBRUARY 23, 2019

This past Wednesday, #1 Duke hosted #8 North Carolina for one of the most highly-anticipated men’s college basketball games in recent memory. Just an 18 year old, standing 6’ 7” and weighing 285 lbs. Just an 18 year old, standing 6’ 7” and weighing 285 lbs. Then the unimaginable happened. Probably not.

Sports 88

Sports Company YouTube Marketing 88

Sword and the Script

AUGUST 29, 2017

Where and How B2B Marketing Generates Leads it Likes [Study]. This underscores how important trust is in the processes of turning traffic into subscribers, and subscribers into customers. The findings included the following: Thought leadership earns attention. Thought leadership i s a basis for evaluating businesses.

Leadership 65

Leadership B2B Study Marketing 65