Cision

OCTOBER 4, 2017

Read on to learn how multimedia can boost the performance of your next PR campaign. To understand the impact of multimedia, we must acknowledge the fact that content is everywhere and there is no way to escape it. The internet has revolutionized how we ingest content, and visual content has changed the way we consume it.

How To 282

How To Storytelling B2C Measurement 282

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Speak to your PR agency – it’s what we do.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Landis PR

JUNE 1, 2021

Blog courtesy of Polly Winograd Ikonen, LCI. What’s your top priority at work today? Sharing stories that delight and inform readers in ways that they can’t get anywhere else. What led to your transition from beat reporter to aggregator? What’s your long-term vision for California Sun? Good question.

Meeting 97

Meeting Media Report Social Media 97

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Here’s how we can make the most of it. Mastering new tools.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. PR and communications predictions. Predictions from PR and martech providers; and.

Marketing 167

Marketing Employee Content Marketing Training 167

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. Ragan’s PR Daily. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.

Publicity 85

Publicity Survey Enterprise Pitching 85

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

DECEMBER 24, 2019

For the last few years, I go back through every post and pull out the most interesting statistics to roll up in a single post in December. It’s something of a readout on the year in PR and marketing. 1) The average blog post is 1,236 words. 1) The average blog post is 1,236 words. How long is the average blog post?

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 26, 2017

Second, pouring over such reports is a great way to stay smart, relevant and maintain a competitive edge. PR and media relations statistics. And here we go…here are the benchmarks from 2017. 1) How long should a blog post be? 1) How long should a blog post be? 7) Content marketing platform preferences.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Sword and the Script

OCTOBER 22, 2019

At the same time, it’s also when all the business units and functions really begin jockeying for the next year’s budget. There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies.

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source.

Survey 103

Survey Marketing B2B Content Marketing 103

Critical Mention

AUGUST 29, 2019

Public relations is a great way to help build your brand. If your organization already has an established brand, consider yourself lucky, as you don’t have to build it from scratch. . At the same time, managing PR can be tricky, even for established brands. Create a PR Calendar. Know your Audience.

Company 81

Company Brand Branding B2C 81

Sword and the Script

OCTOBER 25, 2022

Most communicators say the volume of work has grown, but so too has the variety of work. It comes at you from multiple platforms, especially if you are connected to multiple clients and partner platforms. 90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

OCTOBER 23, 2018

Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs. Tenured survey takers modified the conclusions in several ways. Think about your favorite news publication. These organizations have a content marketing plan in writing.

Content Marketing 106

Content Marketing B2B Study Marketing 106

Buzzstream

DECEMBER 20, 2023

So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Simply input your content idea and toggle the Live & Broken filter to Broken.

Tools 71

Tools SEO Analysis Google 71

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Blogger outreach gets personal. Guest posting gets personal. Video gets even bigger. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Buzzstream

FEBRUARY 9, 2024

Building relevant , quality links naturally is always the best way to go. Link building using white hat tactics is the best way to ensure your site has a natural, quality backlink profile. Below is a list of white hat link building tactics that won’t get you in trouble. Building links is supposed to take work.

Google 71

Google Infographics Pitching Resources 71

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. The 20 most engaging types of content.

Tools 136

Tools Publicity SEO Measurement 136

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. Every solution seems to have a million different “levels” or “plans” to fit any budget.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

DECEMBER 30, 2017

Nine years ago, I came home from a tour in Iraq and went back to my job. The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. The 7 Best Performing Blog Posts in 2017.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Buzzstream

DECEMBER 20, 2023

So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. The tools ones below represent the most useful link-building tools on the market today.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

So, the best way to generate links is to use white hat tactics to build links naturally. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. The tools ones below represent the most useful link-building tools on the market today.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. As I tend to do at year’s end, I’ll look at the analytics to see which ones were most successful. As I tend to do at year’s end, I’ll look at the analytics to see which ones were most successful. The 7 Most Read Posts in 2018.

Content Marketing 60

Content Marketing Survey B2B Google 60

Katie Paine's Measurement Blog

MARCH 9, 2023

For the record: There is no evidence that banner ads have an even remotely similar impact on a customers path to purchase as PR. “So For the record: There is no evidence that banner ads have an even remotely similar impact on a customers path to purchase as PR. But it wasn’t what the client expected or wanted to see.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

JANUARY 12, 2021

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. In the process, I quickly realized some of the biggest press release distribution vendors don’t publish pricing details, so, I called around to get quotes. >>> PR Newswire: U.S. Check out our services.

Financial 88

Financial Video Survey Google 88

Sword and the Script

MAY 26, 2020

We’ve unmoored media from accuracy.” In fact, respondents are split almost evenly in three-ways with 29% saying “yes” they, should and 33% saying they are “unsure.” Some 72% of professionals believe the political landscape has made their jobs harder. The complete survey is freely available for download as a PDF on SlideShare.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Sword and the Script

JUNE 3, 2020

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. Recommend your leaders turn inward. Talk to your people. My instinct?

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Stephen Waddington

SEPTEMBER 29, 2021

I’ve 15 topics to get through in the next 20 minutes or so. That data is from the 2020 PRCA Census. My view is that a single organisation would benefit from scale, standards, including a single code of conduct, and a voice to government and business. It’s good to meet you. View Can we press release that? on Beautiful.ai

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.

Brand 105

Brand Branding Reputation Corporate 105

Doctor Spin

MAY 21, 2021

Coming up with great PR ideas is a tough job. Every once in a while, a great PR idea comes along by itself. Ambitious PR rockstars will keep a notepad close by to jot down ideas as they occur.). However, in most situations, we have to come up with awesome PR ideas from scratch—and on the spot.

How To 52

How To Hotels Survey Employee 52

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. Seth’s Blog. Adweek Online. Social Media Today. Marketers need to] adapt.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. Here we go….

Software 100

Software Reddit Marketing Survey 100

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. So, where’s the disconnect?

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Survey 97

Survey Media Relations Corporate Communications 97

Sword and the Script

MAY 21, 2019

BlueCross BlueShield of Tennessee was looking for a way to reach their key constituencies across the state with news about their various initiatives. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 79

B2B Social Media Company Marketing 79