OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. So, what do you need to start doing now to make sure next year’s CES is a PR success for your company? Taking place Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. You can add the top lines together when a deal closes – and presto – you’ve grown faster. The first reason is to acquire a new piece of technology.

Company 148

Company Tools Technology Software 148

Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. PRWeek is all things public relations. Its blog is also very educational.

Blogging 61

Blogging Resources Internal International 61

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. Share Tweet Share. Entrepreneur.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media.

Survey 101

Survey Report Media B2B 101

Sword and the Script

NOVEMBER 20, 2018

Third, those that do finally get around to thinking about distribution, are generally are doing all the same things everyone else that finally got around to distribution is doing too. In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Bianchi Biz Blog

DECEMBER 2, 2021

During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. And we have also heard many opinions, presumptions and theories about the relevance and the impact of automotive PR. The auto business is essentially a relationship business.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. So, what do you need to start doing now to make sure next year’s CES is a PR success for your company? Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. It’s made me realize I’m trying to do too much and so I’m probably going to pair some of the extra things I do back.

Pitching 88

Pitching Report Software Survey 88

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

DECEMBER 12, 2017

I don’t think it’s a stretch to say our own predictions are influenced by where things are today – and where we’d like things to go. Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). 1) Pay to play gains prominence. . –

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Sword and the Script

OCTOBER 22, 2019

As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. Indeed, I’d say that’s true about owned media and earned media too. 6% of budget goes to training and development (T&D).

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….

Analytics 67

Analytics Report Technology Pitching 67

Cision

MARCH 1, 2016

So how can you make reporters pay attention and respond? You need to adjust your tactics and learn “ The New Rules of Media Pitching.” For more of his wisdom, read Michael’s free report on the “4 Pillars of a Media Relations Master,” available for download here.

Pitching 120

Pitching Twitter Report Analytics 120

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR. It’s gold-dust.

Tools 136

Tools Publicity SEO Measurement 136

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 19, 2017

1) One of the ways I’ve gotten to know you a bit is through Atlanta Tech Blogs site you created and champion; how did that get started and what is the state of its affairs today? Today, we have 20,000+ readers or followers and more than 300 active blogs. You blog, we promote. You blog, we promote. Why culture?

Marketing 65

Marketing Local Pitching Blogging 65

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. It’s a work in progress. Let me know what I’ve missed.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. And now, onward with this’s month’s PR Tech Sum …. It currently works as its name implies.

Marketing 63

Marketing Pitching Corporate Tools 63

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You have ever wondered if there is such a thing as a selfless act. Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. And they all blog. Still reading? One Where Good Guys Win.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Beyond its average weekly readership of 1.34 Can you tell me about that? Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

ZudePR

JUNE 6, 2016

Achieve things. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. What practical steps/habits do you take to manage these distractions so you can focus on achieving your goals?

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Most PR pros (and firms). What good PR actually entails is a lot more.

Facebook 106

Facebook Twitter Education Industry 106

ZudePR

DECEMBER 30, 2016

Here’s what it can teach you: People who achieve things have a commitment to deep work: the ability to focus without distraction on a cognitively demanding task. To be the best, you must be able to master hard things, quickly. If you can’t learn, you can’t thrive. I can’t wait to read it.

Writing 84

Writing Google Meeting Airlines 84

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

PR Conversations

APRIL 21, 2016

What qualities do you most dislike in a PR practitioner? Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention.

Employee 40

Employee Internal International Corporate 40

Bad Pitch Blog

MAY 20, 2010

And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Relevance: Jennifer has targeted my blog with research she knows I’ll find of interest based on the topics I already cover. Has it been successful? Do Right By The Reporter.

Pitching 49

Pitching Fashion Report Twitter 49