Waxing UnLyrical

DECEMBER 21, 2018

Milne, author of Winnie the Pooh , said: “One of the advantages of being disorganized is that one is always having surprising discoveries.”. You need to plan, then write your strategy based on these findings. Without them, you will certainly be lost, and may find many Pooh – predicted surprises along the way.

Strategy 88

Strategy Analysis Small Business Measurement 88

PR 20/20

SEPTEMBER 11, 2018

Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. All too often, we hear that our audiences don’t have time to read the blog posts, ebooks or emails we create. In fact, more than 50% of purchases are made primarily by word of mouth. Same is lame.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

Sword and the Script

MAY 3, 2016

In fact, 69% of on-demand views occur more than 10 days after the event,” according to MarketingProfs. 5 Ways to Get More out of B2B Webinars. Create a roundup blog posts that curates all events for the month. A good content marketer can get several blog post ideas out of a single webinar Q&A session.

B2B 60

B2B Content Marketing Web Blogging 60

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. There’s a PR tech question in there too! And now, here’s this month’s PR technology summary….

Software 101

Software Analysis Data Tools 101

Katie Paine's Measurement Blog

MARCH 9, 2023

For the record: There is no evidence that banner ads have an even remotely similar impact on a customers path to purchase as PR. Unless you pay for a professional account which will differentiate between URLs, it will also tell you that a story in an obscure food blog a www. Then there’s broadcast. You get what you search for.

Measurement 52

Measurement How To System Comparison 52

Waxing UnLyrical

JUNE 21, 2013

When I first started writing this post, I was going to call it “How I Use Twitter.” So instead, I thought I’d write about how I think you can use Twitter for PR, be they your own (personal, say if you’re a business owner also wearing your own PR hat) or your clients’/organizations’ public relations efforts.

Twitter 98

Twitter How To Pinterest Tools 98

Shift Communications

FEBRUARY 25, 2016

There’s a critical component to any content marketing or communications strategy that is commonly undervalued: the quality of writing. For some, writing is intimidating and challenging. When you’re writing a blog post, or any long-form content, a conclusion presents the opportunity to give your reader with takeaways.

Writing 60

Writing Transportation Consumer Travel 60

PR Fuel

SEPTEMBER 4, 2018

But the basic principles of great PR are simple, because they’re based on common sense. Here are some great tips, thoughts about bosses and clients, and even the challenge of a one-sentence release: 5 Ways to Become a Better Press Release Writer. Writing just might be the most important skill you can have.

Writing 45

Writing Report Education Company 45

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Doctor Spin

MAY 21, 2021

Coming up with great PR ideas is a tough job. Every once in a while, a great PR idea comes along by itself. Ambitious PR rockstars will keep a notepad close by to jot down ideas as they occur.). However, in most situations, we have to come up with awesome PR ideas from scratch—and on the spot. To spin or not to spin.

How To 52

How To Hotels Survey Employee 52

Solo PR Pro

AUGUST 19, 2014

Welcome to the next installment of Solo PR Pro’s Tool School series ! Most of the tools listed here are free, though some are paid and a couple (noted with an asterisk*) are affiliate links that earn Solo PR Pro a commission, which help support the operations of Solo PR Pro if you purchase through them (my techie guru thanks you!

Tools 78

Tools eBook Print System 78

Sword and the Script

DECEMBER 10, 2019

Predictions reflect facts, experience, and often a bit of hope for the future. As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Speak, write, blog, tweet, make videos — whatever. Clear writing is a sign of clear thinking.

Writing 84

Writing Google Meeting Airlines 84

PR Fuel

OCTOBER 30, 2018

7 Tips on Writing the Perfect Welcome Email. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Without further ado, here are 7 tips to writing the best welcome email. Everyone likes free stuff.

Communications 40

Communications Pitching Writing Social Media 40

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. It was eye opening to say the least.

Publicity 90

Publicity How To Course Facebook 90

Sword and the Script

DECEMBER 13, 2016

That’s not surprising given the high engagement rate webinars tend to earn. In fact, an astonishing 69% of views come more than 10 days later. In fact, an astonishing 69% of views come more than 10 days later. This becomes a theme or column for a monthly blog post. Jeff Perkins (@jeffperkins8) December 7, 2016.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. I don’t know why marketers and PR professionals would want to do the same thing to their brands.

Measurement 80

Measurement Publicity Analysis Tools 80

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. So often, these events come as a complete surprise. What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Norton's Notes

MAY 13, 2015

His business focuses on delivering results through an integrated mix of digital and traditional PR and marketing channels – so very much like myself and my agency Prohibition. Arik is an award-winning communicator and has nearly 20 years experience in marketing, communications and PR. pm: Work on a blog post for tomorrow.

Interviews 28

Interviews SEO Blogging Writing 28

Communications Conversations

NOVEMBER 11, 2022

Other times, it meant being a guest on my blog or the podcast. Lesson #5 – Learned that relationships are a mix of digital + in-person. She quickly became a popular speaker on PR and social media topics. Most people can write. Sometimes, this meant inviting them to be a part of the mastermind groups I manage.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Waxing UnLyrical

DECEMBER 2, 2010

Despite the fact that the application process was clearly outlined on our website (and anywhere else the job descriptions were posted), I can’t tell you how many emails and resumes I received directly from applicants. Never mind the fact that a) it wasn’t the job they were interviewing for (hello!)

Interviews 83

Interviews Creativity Twitter Facebook 83

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. He is a crisis PR expert, a friend of mine for many years. He has a PR security systems business down in San Diego. I’ve been in the PR business for about 25 years. His name is Dave Oates. Dave Oates: Sure.

Crisis 78

Crisis Local Facebook Social Media 78

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. Is Taylor really composing every tweet, writing every post and personally popping each image online?

Social Media 48

Social Media Marketing Media YouTube 48

Waxing UnLyrical

DECEMBER 21, 2010

I’ve often thought about writing down why exactly it is that I love Amplify, but never got around to doing it. You can set up your own blog. Just like Posterous, you can use Amplify as your primary blogging platform, as well as auto-post to your own blog. Ah, but does the image accompanying your blog post show up?

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

JANUARY 26, 2011

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. Mark as read Approve comment I am annoyed but not surprised for many reasons like and others mentioned.

Facebook 107

Facebook Privacy Twitter Social Media 107

Bad Pitch Blog

JANUARY 25, 2007

A year ago Kevin Dugan called me and said let’s try to fight the laziness of people in PR and make us all work harder to improve. The two billion blogs that feature talking heads blathering on about themselves are useless. Sometimes people would just write me to say STOP THE MADNESS. I''m a little wistful. I thought, yeah let’s.

Blogging 40

Blogging Print Pitching Interviews 40

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

How To 83

How To Facebook Twitter Conference 83