5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. It’s important to not adopt a one-size-fits-all approach to social media.

Fashion 74

Fashion Social Media Brand Branding 74

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

5W PR

JUNE 27, 2017

The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least to some extent, to the dominance of social media. The influencers should have their largest following on the same social media platform(s) that will have the best results for the product.

Social Media 95

Social Media Publicity Media Retail 95

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

Internal 78

Internal International Retail Trade Shows 78

5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. Here are six social media weapons to add to your arsenal: Know your network. Post, and Post Often.

Social Media 60

Social Media Brand Branding Media 60

NewsWhip

DECEMBER 7, 2023

That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions. Target was one of the first retailers to close its doors on Thanksgiving during the pandemic to give its workers more time with their families, and has continued to do so every year since.

Brand 78

Brand Branding Retail Viral 78

Polaris

JULY 31, 2014

I remember when I first adopted social media marketing as a way to promote my business. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help. What can social media marketing actually DO?”.

Social Media 103

Social Media Marketing Media Twitter 103

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62

5W PR

NOVEMBER 7, 2023

They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. Research the publications, websites, or retailers that align with the target audience and submit the product information early. To secure a spot, start the preparations well in advance.

How To 78

How To Retail Pitching SEO 78

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

PR 20/20

DECEMBER 4, 2018

Every year we read tons of articles about the up and coming trends in social media and marketing. While that may be true, for a change, let’s take a look at some of the social media tactics that took gold medals over the past year. Here’s a tribute to four of the best social media tactics of 2018.

Social Media 66

Social Media Trends Pinterest Instagram 66

5W PR

JUNE 14, 2023

Then, brands can also promote the information and packaging on social media. Digital and social media platforms offer immense opportunities for marketing cheap healthy snacks. They can do so through visually compelling websites and social media profiles. This can include blog articles and videos.

Marketing 88

Marketing Consumer Education Retail 88

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. Free yourself from your media snobbery, and you will be rewarded.

Marketing 195

Marketing How To Measurement Advertising 195

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen.

Community 206

Community Nonprofit Conference Social Media 206

NewsWhip

JANUARY 19, 2024

In our last brand coverage blog we wrote about Disney and Apple being the two most mentioned brands involved in suspending advertising on the platform, but the conversation was still steadily gaining attention as it spilled into the new year. Here are some other brands that captured attention in the news and on social media.

Advertising 78

Advertising Advertising Brand Branding 78

5W PR

APRIL 5, 2023

In recent years, indie beauty brands have gained traction as consumers seek unique and innovative products not found at traditional retailers. This involves having a well-designed website and active social media accounts, along with sharing engaging content that resonates with the audience.

Brand 78

Brand Branding Retail Social Media 78

Agility PR Solutions

AUGUST 17, 2020

The practice of marketing across a variety of platforms, including email, the website blog, social media, digital PR, apps, printed ads, retail location, as well as promotional events is called all-platform marketing.

Retail 78

Retail Print Marketing Digital PR 78

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. With billions of views, it’s now a major force, with retailers like Barnes & Noble dedicating sections to it.

Trends 78

Trends Brand Branding Viral 78

Prohibition

OCTOBER 2, 2023

On the other hand, content creation, such as blogs or podcasts, can offer more sustained benefits. We share strategies to encourage employees to advocate for their companies on social media, and how to turn C-suite executives into influencers. But there’s a huge difference between short-term and long-term ROI.

B2B 77

B2B Trends Strategy Marketing 77

Communications Conversations

AUGUST 28, 2017

Turns out, MOA is doing some interesting things with its (relatively newly revamped) blog, 55425. So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. Who is the team in charge of managing the blog?

Blogging 87

Blogging Handbook Sports Internal 87

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

PRSay

JULY 22, 2022

When Dr. Alisha Reed graduated from pharmacy school and was hired at a retail pharmacy, she soon found herself working long hours, including on weekends and holidays. In 2014, Reed started her blog, “Nola Bougie,” to share her day-to-day experiences and “to show women that yes, you can be a wife and mom and still not lose yourself.”.

Retail 116

Retail Strategy LinkedIn Employee 116

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Most popular social media channels in Japan LINE is used 92.5%

Marketing 108

Marketing Newspapers Print Local 108

Prohibition

JANUARY 30, 2024

In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. In: Micro and Nano Influencers / Out: Fame Over Focus In recent years, there has been a shift towards micro and nano influencers, individuals with smaller yet highly engaged audiences.

Trends 62

Trends Marketing Comparison Retail 62

5W PR

JUNE 16, 2021

Joe had been sharing photos next to piles of rare pairs of sneakers, and selling those sneakers at prices far higher than the retail ones. When the report surfaced, many casual sneaker enthusiasts as well as diehard sneakerheads ended up commenting on the situation on social media platforms.

Crisis 88

Crisis Retail Policies Corporate 88

Waxing UnLyrical

JULY 11, 2012

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. Yes please!

Social Media 81

Social Media Media Google Tools 81

Prohibition

JULY 21, 2023

The retailer published research that showed that searches for ‘Barbie-inspired outfit’ jumped right up by 614% ahead of the film’s launch, and the #barbieoutfits hashtag on TikTok received more than 56.5 Boohoo aren’t the only retailer to jump on the Barbie-core trend, however, the research that went into it was very clever.

Wireless 62

Wireless Retail B2C Instagram 62

Shift Communications

JANUARY 25, 2023

The campaign predictably resulted in social media backlash for being tone-deaf and intentionally exclusionary. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.

Strategy 78

Strategy Brand Branding How To 78

Prohibition

JUNE 2, 2023

Penguin Random House installed a book vending machine in Exeter St Davids Station, Devon, giving commuters the chance to buy a book for the recommended retail price. If so, this campaign is for you! This is a brilliant way to get product right in front of people in a place where they’re likely to pick up a new book.

Transportation 62

Transportation B2C Social Media Retail 62

Cision

JULY 24, 2015

retailers to adopt EMV card technology will result in parallel support for NFC compatible terminals. With the move to EMV cards, retail merchants around the country are replacing their readers. To find out more about what Cision discovered in the Banking: EMV Chip Cards social media study, click here.

Mobile 120

Mobile Financial Retail Technology 120

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. For retail brands that are either wholly e-commerce or lacking physical stores in target markets, virtual reality will become the missing link in building brand loyalty and delighting consumers. “Day

Social Media 54

Social Media Tools Marketing Enterprise 54

Cision

AUGUST 1, 2016

Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. They showed on how people shop for the school year and the role that social media plays in the decision-making process. So where can you turn to gain the insights you need?

Brand 120

Brand Branding Retail Consumer 120

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Excluding staffing costs, the top-three results were social media tools, media databases and media placements. Illustration credit: alphaspirit ]

Survey 88

Survey Measurement Employee Retail 88

Cision

JUNE 21, 2016

Publish a blog and promote your posts through your LinkedIn profile and other social media channels, or better yet, identify respected blogs in your business networks and submit guest posts. You can also offer yourself as an expert to local and industry media who write about topics you can provide insight on.

Brand 189

Brand Branding Real Estate Tourism 189

The Resolution Blog

JULY 9, 2018

Can it be turned into a blog? Is it relevant to share on their social feeds?” It has a big impact in the retailers decisions. Have you ever wondered how retailers choose how prominent to place each product? Can it be shared in a newsletter? It’s a snowball effect? It’s a snowball effect?—?the

Retail 168

Retail Internal International Twitter 168

Cision

JULY 8, 2015

To help financial institutions tap into consumers’ input and reactions about EMV technology, Cision aggregated tens of thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015. With the U.S. will deliver adequate fraud protection.

Retail 120

Retail Travel Mobile Technology 120

Prohibition

FEBRUARY 27, 2023

The tweet received almost 23k likes and retweets from big names such as Greg James – showing the power of social media in helping put small businesses on the grid! But it got people online, on social media and the press, talking about the brand! This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62