ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Blogs, social media, video, podcasts, presentations, etc.). You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Click To Tweet.

Brand 156

Brand Branding How To Storytelling 156

Prohibition

AUGUST 29, 2023

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. This can include product reviews, interviews, or features in food publications, both online and in print.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

Ishmael's Corner

JANUARY 25, 2015

Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. I’m constantly pulling content from the NYT for my storytelling workshops. You’ll find some of the best storytelling in journalism every Wednesday in the paper’s Dining section. After all, we’re students of media.

Communications 60

Communications Storytelling Web Journalism 60

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers? Content marketing has taken on new life and meaning.

Strategy 78

Strategy Media Storytelling Pinterest 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. Also, when pitching print magazines, consider the necessary lead time. Susan Young — CEO of Get in Front Communications — is an award-winning news reporter, PR entrepreneur, storyteller and speaker. Do you prefer a weekly, monthly or quarterly calendar?

Pitching 135

Pitching Interviews Video Report 135

5W PR

JANUARY 8, 2019

Brands will win with authentic, focused storytelling, and by finding the loyal tribe that is moved by their mission. The modern journalist creates content for print, digital and social media, has a successful blog on the side, a personal Instagram account and may even moonlight as a third-party beauty expert for TV segments.

Brand 74

Brand Branding Instagram Fashion 74

ReimaginePR

JULY 4, 2016

I’ve even shared some of my favorites right here on the blog. Don’t forget to sign up for my free brand storytelling bootcamp to learn how to do just that!). To do this, print out or take a screenshot of your story and circle or highlight any points that an average reader wouldn’t understand. Or one that set off alarms?

Brand 149

Brand Branding Storytelling Print 149

Mora Communications

OCTOBER 2, 2017

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. Effective PR is effective storytelling. 2017 | Top PR Firm Los Angeles Blog. PR is often considered a highly credible form of promotion.

Television 40

Television Print Radio Newspapers 40

ReimaginePR

MAY 9, 2016

See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. You could be hesitant about writing your personal bio or publishing an engaging blog post each week, for example. And this goes for in-print and online.

Writing 120

Writing Storytelling Brand Branding 120

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. In addition, there are dedicated posts that focus in on slices of the data around topics like the top PR challenges , the PR organization , media relations , storytelling , PR ethics , media bias , and the most recommended PR tech vendors. >>>

Survey 98

Survey Industry Leadership Study 98

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Again, the highest resolution and biggest photos you can manage are critical to anything print. I get to sit on both sides of the media kit divide.

Media 120

Media Television Video Print 120

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Yet I look back on that time fondly. You got to do so much, so much faster if you were willing to work. I hopped the proverbial fence from journalist to vendor to work in marketing.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

SEPTEMBER 6, 2016

Know a PR, marketing or sales leader with compelling ideas fit for print? Off Script #7: Lou Hoffman on PR and Storytelling. Fresh Ideas: Blogging, Copyright, and How to Attribute Images. You can find more from Tressa on her blog and connect with her on Twitter ( @tressalynne ) and LinkedIn.

Measurement 60

Measurement Course Advertising Advertising 60

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., Image: Jason Rosewell via Unsplash.

Survey 74

Survey Industry Communications Corporate 74

ReimaginePR

AUGUST 15, 2016

Be sure to have the same logos, colors and brand voice in the following places: Your website (including your blog). Printed literature. Your social media pages and profiles: LinkedIn. Other social media platforms you’re on. Your email signature. Your business cards. Your letterhead. Online directories. Online advertisements.

Employee 120

Employee Social Media Education Brand 120

Mora Communications

OCTOBER 26, 2017

Effective PR is effective storytelling. Print coverage is still crucial. If this is your field, start by defining your image, your brand and your target market. Promoting a great service or product to the wrong market is a mistake you want to avoid. Next, discover your stories. How do you find your stories? Ask yourself questions.

Newspapers 40

Newspapers Print Storytelling Industry 40

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” I think of printed content (published, web, social, etc.) I think of printed content (published, web, social, etc.) ” Reports of the death of storytelling are not new. No kidding!

Storytelling 87

Storytelling Measurement Ethics Web 87

PR 20/20

SEPTEMBER 14, 2018

Edison was as much a storyteller, marketer and mission captain as he was an inventor.". This year, we’ve been telling the stories of change agents on our agency blog. Feel free to use this template to print a few for yourself or your team. Once you’re sick of telling it, people are starting to understand.

Enterprise 46

Enterprise Agency Creativity Print 46

Waxing UnLyrical

JULY 13, 2016

Blogging and content creation through social media are excellent avenues for content marketers to create and measure. From these, you can take measurement a step further and track where your blog postings and Facebook, Twitter, LinkedIn and other musings are liked, shared and possibly even picked up by other websites. Align or Die.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C. 5 Sarah Arrow.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Beyond PR

MARCH 6, 2018

percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 Press releases and blogs are known for building brand awareness. Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself. Kavitha noted to up-and-coming journalists that interning at a print job is critical.

Media Relations 40

Media Relations Media Journalism Print 40

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100

The Hoffman Agency

FEBRUARY 28, 2020

Let’s set up a T-shirt printing department. The post Rebirth: LEGO appeared first on "What's HAppening" Blog. LEGO has previously had a habit of identifying an opportunity and doing it themselves. Fancy turning over a load of LEGO T-shirts and selling them as merchandise? Fancy setting up a LEGO Theme Park?

Retail 36

Retail Print Financial Examples 36

Burrelles Fresh Ideas

MAY 21, 2024

Here are five strategies PR can use to support companies in promoting Mental Health Awareness Month throughout the year: Authentic storytelling: PR professionals can leverage storytelling to humanize mental health issues, sharing personal narratives that resonate with diverse audiences. After all, we’re all in this together!

Employee 90

Employee Pinterest Resources System 90

PR Conversations

JUNE 25, 2015

As an outsider to the event, the netnographer in my own blog post, what I see are various mini-tribes, each making an argument that PR has changed – must change – based on the same argument as McLuhan’s identification of the teenager.

Publicity 40

Publicity Technology Television Fashion 40

Waxing UnLyrical

MAY 4, 2016

With the dizzying array of marketing collateral currently being distributed and managed by marketing departments (e-mail campaigns, direct mail pieces, social media content, blog postings, etc.), Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co.,

Marketing 40

Marketing B2C B2B Social Media 40

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter. Nonprofit Storytelling and the PESO Model. Guest Post by Mike Connell.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

MARCH 18, 2024

In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women. Visual storytelling is worth a thousand words: Use it to simplify complex information. Royal Bank of Canada had an answer: Get everyone involved.

Case Study 52

Case Study Financial Content Marketing Study 52

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion.

Leadership 111

Leadership Brand Branding How To 111

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Second, almost everything is now measurable.

Marketing 62

Marketing B2B Print Technology 62

Contently - Strategy

OCTOBER 15, 2021

Lately, innovative marketing teams have been thinking beyond the standard blog post. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post.

B2B 85

B2B Content Marketing Trends Marketing 85