Sword and the Script

OCTOBER 24, 2023

Things like adding a media section to your website, liking and commenting on reporters’ posts and posting on social media or your blog will boost your visibility, provide social proof and help the media find you. then a reporter may not see you as an obvious story source. If you pitch something to a reporter and they bite?

Pitching 135

Pitching Newspapers Report Local 135

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. million in print and 3 million online subscribers.

Marketing 108

Marketing Newspapers Print Local 108

Sword and the Script

APRIL 2, 2024

Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. Reporters were getting more emails than ever – and traced many of them back to Vocus. When I arrived, all the angry reporter calls that used to our support line were re-routed to me. Click To Tweet 2.

Reddit 178

Reddit Software B2B Technology 178

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? Is it enough to post it on your own website or blog ? The comprehensive reports can be helpful. It doesn’t ensure that a reporter will open or read the release.

SEO 279

SEO Print Financial Product Launch 279

PR for Anyone

MARCH 31, 2020

When you understand that news cycle and you have particular expertise, reporters and editors are going to look for your expertise, and that's your moment to jump in there. What's interesting is that people in the public relations industry usually have to get the attention of the reports or editors for them to their story to be recognized.

Real Estate 214

Real Estate Video Report Twitter 214

Communications Conversations

OCTOBER 31, 2017

Last week, together with my friends at Bellmont Partners, we held our most recent Talking Points event focused on corporate blogging 2.0. But, in the Q&A portion of the panel, a member of the audience asked a particularly interesting and timely question: Should we leave our blog authors’ names up after they leave the company? .

Blogging 74

Blogging Employee Newspapers Corporate 74

PRSay

APRIL 19, 2021

When we started talking about metrics communicators can use in their reporting, no one searched on the topic and there wasn’t any competition. Which topics do you want to own — or keep on your own website or blog — and which ones are you going to use for contributed content — or use in your earned media efforts? .

Media 199

Media Newspapers Google Energy 199

Bianchi Biz Blog

JANUARY 8, 2024

I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area. I understand that it’s just a list they’re likely going down, but I get a lot of pitches about things that have nothing to do with anything I’ve ever reported on. It was even heated!

Meeting 99

Meeting Energy Local Media 99

Stern + Associates

JANUARY 29, 2024

But social platforms are totally different from newspapers or websites: they require small, bite-sized presentations of news, increasingly in video rather than text form (though they will usually link text-based articles on the media outlet’s website). adults get their daily news : social media.

Strategy 98

Strategy Publicity Media Video 98

The Proactive Report

MAY 27, 2017

Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. The newspaper newsroom workforce is 20,000 positions smaller than 20 years ago – almost cut in half. That means there are fewer reporters to pitch your stories to.

Media Relations 127

Media Relations Media Newspapers Radio 127

Barokas

NOVEMBER 1, 2017

My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title. I quickly fell in love with the field, and started to build my PR resume, but I’m thankful I worked as a reporter first. You learn to tell stories about everything.

Report 68

Report Fashion Pitching Journalism 68

Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S.

Media Relations 102

Media Relations Automotive Media Newspapers 102

PR for Anyone

NOVEMBER 3, 2021

Watch this to learn more: 3) Sign up for Help a Reporter Out/HARO, www.HelpaReporter.com. This is a free media query service where media outlets are looking for sources and quotes for national magazine articles, television shows, newspapers, and blogs. It’s all about finding the right person to pitch. It’s Google.

Real Estate 130

Real Estate Publicity Television Local 130

The Hoyt Organization

APRIL 23, 2024

To do this, create content such as blog posts, whitepapers, or industry reports that provide valuable insights and solutions. Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging.

Strategy 101

Strategy Nonprofit Social Media Leadership 101

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. We focus on working with non-profits, small businesses, women CEOs and business owners.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

AUGUST 24, 2021

A while back I was having trouble reaching one reporter for a client. I’ve known this reporter for a long time, we’ve met in person previously, and I have worked with this person on behalf of multiple clients and employers for years. In this case, I couldn’t get a reply from this reporter. Had I done something to offend him?

Pitching 112

Pitching Media Relations Survey Advertising 112

Presspage

JANUARY 23, 2018

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. In 2006, Foremski published one of his most unforgettable blogs titled Die!

Newspapers 92

Newspapers Financial Print Technology 92

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? Instead, cozy up to reporters who write for your local newspaper. Learn how to leverage social to catch reporters’ attention. You won’t get there unless you learn how to pitch journalists with your story. Start Small. Don’t Overlook Bloggers.

Pitching 120

Pitching Newspapers Writing Local 120

Bianchi Biz Blog

JANUARY 18, 2024

Here’s what transportation reporter Joann Muller of Axios wrote about CES 2024: “In many ways, CES has replaced traditional auto shows as the preferred venue to showcase futuristic vehicle concepts and technologies. Don’t believe us? It’s not the largest … but it’s the best.

Automotive 112

Automotive Technology Transportation Trade Shows 112

Onclusive

JULY 27, 2021

but Martin and Garz proved that round, milestone numbers around unemployment rates increased newspaper coverage by 10%. Intuitively, most people understand the relative newsworthiness of a milestone that can be expressed as a round number, e.g. 1 billion users, 5% unemployment, 50% faster, etc.,

Public Affairs 195

Public Affairs Viral Government Policies 195

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Focus on 20% of reporters.

Media Relations 113

Media Relations Media Survey Pitching 113

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Please support my blog by sharing it with other PR- and communication professionals. But as the digital landscape evolved, so did PR. Digital PR emerged as an extension of traditional PR, incorporating new platforms and tactics.

Digital PR 83

Digital PR SEO Engineering eBook 83

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

5W PR

MAY 7, 2021

Help A Reporter Out (HARO) is currently the world’s largest network sourcing platform. While press outreach and contact is the most “traditional” form of PR, only focusing on brand promotion with traditional media outlets such as newspapers and TV stations is not an effective PR strategy in 20221.

Digital PR 88

Digital PR Company SEO Newspapers 88

Sword and the Script

DECEMBER 23, 2014

The Wall Street Journal’s MoneyBeat blog embedded a copy of his memo which reads: “We can afford to lose money – even a lot of money. We can understand a bit why Buffet invested in newspapers – he still reads them – and you have to admire a gentleman that can quote his old memos in his new ones without losing an ounce of cool.

Reputation 116

Reputation Newspapers Crisis Communications Leadership 116

Bianchi Biz Blog

NOVEMBER 19, 2020

Moving beyond the traditional who, what, where, when, how and why, we focus on this question when we’re working to really engage a key reporter to generate that special story for a client. This is part of the reason we created our Meet the Media blog series. Timeliness. I also look for innovation, a strong character and impact.”.

Automotive 87

Automotive Journalism Interviews Engineering 87

Rock the Status Quo

FEBRUARY 17, 2016

we expect a pretty report to show clients that quantifies impact of that wire service in some way. Cons: we expect tons of placements on bot-driven, aggregated news sites and blogs – do real people even see these pages? It can be a significant problem if you purchase syndicated blog content then share it on your Facebook page.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

we expect a pretty report to show clients that quantifies impact of that wire service in some way. Cons: we expect tons of placements on bot-driven, aggregated news sites and blogs – do real people even see these pages? It can be a significant problem if you purchase syndicated blog content then share it on your Facebook page.

Engineering 100

Engineering Newspapers Google Banking 100

Doctor Spin

DECEMBER 22, 2023

The incident quickly garnered media attention , with reports dramatically and incorrectly claiming that Cooper had bitten the head off the chicken on stage. On June 29th, this truck “broke down” at Oxford Circus (not Piccadilly Circus as often reported) causing significant traffic jams and attracting public attention. 3 SickThingsUK.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Cision

AUGUST 17, 2016

Could it be on a news site or in the newspaper? Or is it more of something that should live on your blog? To help identify the right fit for your press release needs , ask each provider about the total size of their distribution network, the quality of sites they reach, and the reporting they offer, among other questions.

Newspapers 144

Newspapers Writing Strategy Pitching 144

PR Fuel

DECEMBER 14, 2021

Promoting your company’s presence on the web via social media, websites, and blogs. This includes magazines, newspapers, TV channels, and their websites. This includes: Blogs. Additionally, they’ll also provide you with analytic reports to gauge the success of your press release. Email address. Phone number.

Product Launch 92

Product Launch Social Media Newspapers Writing 92

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. Journalists more likely to cover an exclusive Three-quarters of journalists say they are more likely to cover a story if they are offered an exclusive, according to a survey of 1,000 reporters by Muck Rack. Advertising is a distant third.

Survey 98

Survey Industry Leadership Study 98

PRSay

MARCH 30, 2018

You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper! Your audiences would find it when they searched, so why bother with those pesky reporters? In between, blogging emerged, and more recently podcasting, as a newish channel that made it easier to get new users.

Facebook 92

Facebook Newspapers Google Pitching 92

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible.

Media Relations 83

Media Relations Media Newspapers Print 83

5W PR

APRIL 8, 2021

Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. That paragraph needs to pass the ‘smell test’ of the reporter. What the media really loves is reports of things that are the fastest, biggest, smallest, and exciting.

Engineering 128

Engineering Writing Social Media Report 128

Critical Mention

NOVEMBER 22, 2019

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. In fact, Crazy Egg has reported that 25-40% of all traffic and lead generation comes from earned media. It can also be seen as word-of-mouth marketing or free advertising. Earned Media Examples.

Radio 104

Radio Media Newspapers Sports 104