The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 182

Trends Marketing Wikipedia Reddit 182

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? PR FOR ANYONE.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. Should they rent? PR FOR ANYONE.

Pitching 130

Pitching Television Media Real Estate 130

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. M : As far as our organizational structure we are part of the marketing department. K: Full plate!

Interviews 223

Interviews Retail Data Engineering 223

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. The post PR Tips For Reactive Media Pitches appeared first on Crenshaw Communications.

Pitching 136

Pitching Media Privacy YouTube 136

Critical Mention

MAY 15, 2019

Larry Kim is one of the most well-known influencers in the world of digital marketing. We had the opportunity to get his insights into being a top influencer, his favorite social media platform and which aspect of marketing will stand the test of time. Q: You are consistently named one of the top marketers in the world.

Interviews 123

Interviews Facebook Software Social Media 123

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Do you have a blog? This week I’m going to talk about publicity and marketing. So subscribe to the channel and now I will tell you about publicity and marketing. Access is simple and providing information is so easy to do.

Publicity 225

Publicity Marketing YouTube Video 225

Buzzstream

MARCH 3, 2020

And although podcasting has become a very crowded market, you’d be surprised how few businesses are actually leveraging these opportunities. Here’s the message I sent to Heather: When pitching to be a podcast guest, I incorporate the following elements into my message: In the subject line, make it clear that you’re pitching a podcast guest.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. Crunchbase.

Blogging 136

Blogging B2B Technology Pitching 136

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell them you thought they might be interested in the topic and that you were interviewed on the subject. So pitch, pitch, pitch, and let me know all of your success stories.

Tools 130

Tools How To Publicity Interviews 130

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things.

Pitching 98

Pitching Consumer How To Media Relations 98

MaccaPR

AUGUST 18, 2020

Prepare your spokesperson for virtual interviews. With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews. Do your research before you pitch. Know the show you’re pitching,” says Runck. “We

Interviews 71

Interviews Skype Radio Pitching 71

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Two words: vertical markets. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

Remote PR Jobs

SEPTEMBER 25, 2023

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100

Pitching Interviews Trends Journalism 100

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. The hard part is over, or is it? Briefing document framework.

Writing 130

Writing How To Interviews Pitching 130

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. A high profile blog was “tipped off” to the feigned outrage and the rest of the media then picked up on it and duly reported the incident as controversy.

Survey 377

Survey Media Relations Media Ethics 377

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 98

Meeting Energy Local Media 98

ImPRessions - Crenshaw Communications

MAY 20, 2020

Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists. Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. Once ‘matched’ a chat will open and you can work together to set up that interview.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.” The earned media landscape is evolving.

Report 102

Report Automotive Media Local 102

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 85

Pitching Survey System Technology 85

OnePitch

JUNE 16, 2022

Read below for the entire interview with Desiree: 1.) However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What made this pitch successful is simple: 1.)

Pitching 61

Pitching Consumer How To Meeting 61

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations different from marketing?

Interviews 104

Interviews Publicity Technology Social Media 104

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

Prakkypedia

JANUARY 8, 2023

Over at the Meltwater blog, there’s agreement with PR Daily that influencers continue to be important and PR practitioners must maintain influencer awareness and good relations. ’ Zen Media makes another post-pandemic prediction, in that “face-to-face interviews will make a comeback” It makes sense.

Trends 148

Trends Government Internal International 148

PR for Anyone

OCTOBER 12, 2021

Here is a great way to create great content fast: Most Realtors struggle with what content to post on social media and in blogs. Remember that all of this content can be tweaked to create media pitches as well. Interview your favorite loan officer about various credit topics – What does good credit mean for a loan?

Real Estate 130

Real Estate How To Local Interviews 130

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK OK, so I’m biased.) They don’t give PR enough time.

Company 115

Company Publicity Leadership Pitching 115

ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. The PR team should develop this strategy based on the business goals of the organization, and in collaboration with other departments, like marketing and sales. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep. PR strategy. Media training.

Agency 188

Agency Publicity Media Training Training 188

Bianchi Biz Blog

MARCH 11, 2024

The more people I get to interview, the merrier. What advice do you have for PR people that want to pitch you? Why is this a story I want to cover, not just a story for continued marketing purposes. As a journalist I ask questions, but I view the interview as a conversation. What story or stories are you most proud of?

Automotive 93

Automotive Meeting Report Journalism 93

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Be curious.

Agency 310

Agency Meeting B2B Conference 310

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. These overshadow even relevant pitches.

Media Relations 173

Media Relations Media Pitching Survey 173

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. Amplify Media Mentions. Create Highly Shareable Content.

Strategy 276

Strategy How To Media Infographics 276

Sword and the Script

MARCH 3, 2020

PR teams want to share “market insights” but the volume of news is so high it’s hard to identify what is truly insightful. the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. 2) SocialChorus has new integrations to Microsoft for internal comms. 6) Quick hits in PR technology.

Pitching 78

Pitching Instagram Survey Data 78