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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. More specifically, I wanted to be a sportswriter.

Writing 294
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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170
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Defining Thought Leadership in a Business Blog

Ishmael's Corner

Such dot-connecting points to blogging as one of the best platforms for thought leadership. At the risk of stating the obvious, defining the objectives for a company blog goes a long way toward determining whether a blog truly delivers on the promise of thought leadership. Taking our own advice seems to be working.

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5 Professional Development Exercises Your Marketing Team Should Try

PR 20/20

Exercising your mind, especially in the workplace, is a great way to improve key traits and characteristics needed to fuel a successful career. One way the PR 20/20 team exercises the mind is by conducting monthly morning meetings to focus on a variety of professional development activities. Personality Assessment. Condense Writing.

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Use These Collaborative Exercises to Tone Your Idea Muscles

PRSay

Journaling will keep your idea muscles toned so you’re more prepared to be creative. Contact him at stephen.dupont@pockethercules.com or visit his blog at www.stephendupont.co. Think about ways to experiment with other situations where you and your team might feel more productive in generating new ideas.

Exercises 101
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Getting Political in Branding and Messaging

Flack's Revenge

I saw an article in the Wall Street Journal yesterday which made me wonder where all this is going. PR messages are workshopped too, although it’s typically a less abstract exercise. What does this mean for the arts of messaging and brand development? It seems certain that the questions will change based on today’s realities.

Brand 136
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What Led You to PR or Journalism?

Journalistics

What led you to PR or journalism? Did you know you wanted to work in PR or journalism before college, or did you discover the field later in life? While all the accounting classes have come in handy over the years, it wasn’t for me and I switched my major to Public Relations & Journalism at the end of my sophomore year.