Remove Blogging Remove Exercises Remove Interviews Remove Journalism
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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. More specifically, I wanted to be a sportswriter.

Writing 294
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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170
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Use These Collaborative Exercises to Tone Your Idea Muscles

PRSay

When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product.

Exercises 101
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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. A high profile blog was “tipped off” to the feigned outrage and the rest of the media then picked up on it and duly reported the incident as controversy. 2) Truly study the media.

Survey 377
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How to Use Multimedia For Better PR Campaigns

Cision

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism.

How To 282
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Words That Will Drive PR Interest

ImPRessions - Crenshaw Communications

Instead, package what can be announced in a way that is positive and relevant and offer any other “pluses” like exclusive interviews with the CEO or sneak previews of a product. We found this exercise to be useful. We like the way this blog post makes the case for the word “frothy,” for example.

Pitching 136
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Conducting historical interviews in a transparent age

PR Conversations

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. This begins the process of creating the interviewer-interviewee relationship.