Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy. In Media Res.

Blogging 60

Blogging Enterprise System Media 60

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 103

Resources Analysis Infographics Examples 103

Flack's Revenge

SEPTEMBER 15, 2020

If you’ve worked in the tech industry, especially B2B and enterprise, you have probably heard of these terms. As Sue Duris wrote on the MyCustomer blog : ABM has become a priority for many B2B organisations, thanks in part to their need to become customer-centric. Enter ABM . Why is ABM effective? Engage them in other ways.

B2B 177

B2B Case Study Enterprise Resources 177

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Naturally, anyone writing content for your owned media needs researched keywords to ensure that the content appears in the right search results.

Brand 208

Brand Branding How To SEO 208

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. Write the book on it. There are some PR tactics that can help. 6 PR tactics to differentiate your brand. Have a distinct voice. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Flack's Revenge

NOVEMBER 29, 2017

But these guys clearly got it down, and consistently produce compelling segments (one example – they actually duplicated the deck and garb of Star Trek’s Starship Enterprise in this one about Why Enterprise SEO is so Challenging ). I had to learn more, and asked Mark if he’d entertain some questions for the blog.

Video 153

Video B2B Film Marketing 153

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

Mindful Marketing

JANUARY 8, 2024

Copyrights – Protect “ original works of authorship as soon as an author fixes the work in a tangible form of expression,” which means in a fairly permanent way, such as by writing it down, recording it, or taking a picture of it. The Walt Disney Company and Disney Enterprises, Inc.

Film 94

Film Creativity Video Enterprise 94

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20). Not necessarily.

Study 78

Study B2B Marketing Survey 78

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. Exceptional writing skills are a fundamental PR must — but let’s face it, it’s easy to get a little long-winded and heavy-handed at the keyboard. Enter Hemingway App: a simple way to ensure your writing is always crisp, clear and compelling. Hemingway App.

Tools 125

Tools Analytics Software B2C 125

Cision

MAY 10, 2017

The marriage of these two apps is significant: about 60% of content management systems use WordPress (free, self-hosted, or enterprise-level), and Google Docs are an increasingly important collaborative tool (integrated into the Google ecosystem and popular with millennial users ). Getting started.

Google 225

Google How To Enterprise Tools 225

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. Narrative Science is the leader in Advanced Natural Language Generation for the enterprise. Production. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

MARCH 14, 2023

Well, the product workflow is straightforward and follows a three-step process: Step A: generative AI (Taylor) You can upload a release and ask the AI to re-write it – or you can provide the AI with a few lines of descriptive text, and it will generate a press release for you. You can also have it re-write it several times over if you wish.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” What do you think of the layout and navigation?

Internal 147

Internal International Tools Software 147

Polaris

JANUARY 21, 2015

A shopping blogger gets a pitch from a PR firm for CRM software for enterprise brands. The blogger may decide to call you out, either on their blog or on social media. 2: Including dormant blogs. Blogs come and go at lightning speed. Bloggers abandon their blogs for a variety of reasons. 4: Sending mass emails.

Agency 100

Agency Pitching Enterprise Policies 100

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Meltwater named Scott Gibbs as SVP of Global Enterprise leading the company’s enterprise sales team. TVEyes rolled out a new website. Focus on people.

Publicity 85

Publicity Survey Enterprise Pitching 85

PR 20/20

FEBRUARY 7, 2023

Blog posts A blog is great for addressing your prospective customer's specific pain points. Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. 12 Questions You Should Ask Google Analytics Every Month 2. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Cision

MARCH 14, 2016

She writes that segmented email gets as many as 50 percent more clicks, and is sent to spam far less often. Not only are these “implicit” segmentation opportunities vital to meeting the needs of customers, but it’s important to consider segmentation for all of the communication that you do. Seize opportunities with timing.

Enterprise 120

Enterprise Small Business Facebook LinkedIn 120

Sword and the Script

JUNE 7, 2022

One enterprising PR practitioner has launched Metaverse Public Relations. As I write this post, the current asking price on OpenSea is $36,099.60. Michael Bade, CTO and co-founder of Truescope writes “predictions” about capabilities he says PR software will include this year. (click image for higher resolution). See it here.”.

Software 85

Software Internal International Pitching 85

Sword and the Script

AUGUST 4, 2020

The company added “Essentials” and “Pro” versions to its traditional model it’s now calling “Enterprise.” Essentials costs ~$3,6000 annually, while Pro is ~$10,000 per year, according to the company’s website. And, thanks to his double uncle, the public was starting to accept the idea of psychology more and more.

Media Relations 147

Media Relations Media Print Software 147

PR 20/20

MAY 8, 2019

The newsletter has an especially strong following with large enterprises—39% of subscribers work at companies with 500+ employees, and 19% of subscribers work at companies with 10,000+ employees. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. 7,500/month. 90,000/year.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Mark My Words

DECEMBER 18, 2022

Far from running an amateurish blog, Lipa, 27, whose hits include One Kiss and Levitating , has poured resources into the venture. Lipa promises writing on “fashion, beauty, arts, politics, global issues and tons more from incredibly talented writers”. Her podcast also began in February.

Film 60

Film Interviews Enterprise Fashion 60

Cision

MARCH 13, 2017

For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. Snippets use schema.org structured markup to display content effectively and match user’s specific search query. This is where you will require a CMS.

SEO 229

SEO Social Media Tools Google 229

Communications Conversations

OCTOBER 31, 2019

followers and the other is the CEO of a much smaller, more nimble enterprise and has 378,000+ followers. The other half were either a branded graphic of some sort or a link image to a blog post or other GM online entity. She writes like a human being–not a robotic corporate executive. 61 comments. Not in 2019.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 187

Marketing Content Marketing Data Social Media 187

Deirdre Breakenridge

MARCH 2, 2015

One of the things I have always cherished about writing is the ability to convey a story or thought. It is also an art, when applied and mastered carefully, that we can use as female business owners to promote our businesses and social enterprises. In that case, reach out to blogs and ask for product reviews. Maintain the edge.

Enterprise 150

Enterprise Community Education Radio 150

Prohibition

JANUARY 30, 2019

Of course, writing press releases and pitching stories to media outlets is an important part of any PR role. As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. What does a job in PR involve? However, this is not limited to just press releases.

Pitching 54

Pitching Media Film Enterprise 54

Prohibition

JANUARY 30, 2019

Of course, writing press releases and pitching stories to media outlets is an important part of any PR role. As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. What does a job in PR involve? However, this is not limited to just press releases.

Pitching 48

Pitching Media Film Enterprise 48

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. And it’s not just the startups anymore. His market size estimate jives with the $4.1

Software 92

Software Banking Technology Data 92

Sword and the Script

AUGUST 3, 2021

That’s according to a blog post detailing an eclectic laundry list of software updates : “Our team has been working on ways to detect the content posted by these accounts, in order to be able to filter it out, or at the very least analyze it separately from human accounts. Cison has not named a replacement at the time of this writing.

Software 85

Software Case Study Pitching Technology 85

Rock the Status Quo

FEBRUARY 9, 2015

Take advantage of the LinkedIn blogging platform – called long-form posts. When you click on the pencil, it launches the blogging platform on LinkedIn, where you can upload your article. Publish employee posts on the corporate blog. Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1.

Corporate 100

Corporate Leadership Brand Branding 100