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PR Pros’ Holiday Toolkit: 5 Press Release Examples from Amazon to Starbucks (+ more)

Newsfile

starbucks Sounds like the holidays are back… #Starbucks #StarbucksHoliday #HolidaySeason ♬ Jingle Bells Music – Starbucks Duke Energy: Community First Duke Energy’s campaign to fight hunger, particularly their commitment of nearly $400,000 in South Carolina, showcases their corporate social responsibility (CSR) efforts.

Examples 116
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How to Overcome 7 Top Content Marketing Challenges

Cision

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). For example, blogging can be a huge time commitment. Keeping Content Engaging. Measuring Content Effectiveness.

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How To Create Interesting Digital Content For A “Boring” Industry

Cision

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. The marketing firm’s blog is stocked with everything from lead nurturing tips to visual content strategies catered explicitly to manufacturing businesses. debt from sources like the U.S.

Industry 222
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Effective Lead Generation Strategies

5W PR

For example, if a business has done research and created an e-book or a white paper about its latest product, all of the content in the book or white paper can then be repurposed to create blog posts, news articles, and video content as well. These can be used to both inform and educate the audience in a more visually appealing manner.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video can be very revealing, and small things like darting eyes, a robotic tone, or nervous energy can be magnified on-camera. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach.

Video 149
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Do You Really Need Another Whitepaper?

Barokas

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). When a whitepaper isn’t done well, the time, money and energy put into creating it will all go to waste.

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The main mistakes of brand newsrooms and how to avoid them

Presspage

Basic SEO knowledge can get you a long way in the optimization of content and design elements of your newsroom or corporate blog, helping secure earned media. Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. Get comfortable with rich content.

Brand 88