Remove Blogging Remove Employee Remove Energy Remove Infographics
article thumbnail

How To Create Interesting Digital Content For A “Boring” Industry

Cision

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. The marketing firm’s blog is stocked with everything from lead nurturing tips to visual content strategies catered explicitly to manufacturing businesses.

Industry 222
article thumbnail

Effective Lead Generation Strategies

5W PR

For example, if a business has done research and created an e-book or a white paper about its latest product, all of the content in the book or white paper can then be repurposed to create blog posts, news articles, and video content as well. The popular streaming platform Netflix provides its employees with paid parental leave.

article thumbnail

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video can be very revealing, and small things like darting eyes, a robotic tone, or nervous energy can be magnified on-camera. An expression of corporate values.

Video 149
article thumbnail

Shopper PR: Using Public Relations to Target Customers

5W PR

Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. Use PR to promote positive things your company has done in the community and highlight employee achievements that have a direct impact on the company. Build a strong media network.

article thumbnail

Marketing After Facebook for Brands [VIDEO]

Shift Communications

But there is Twitter, there’s Pinterest, there’s LinkedIn, there’s a lot more than just Facebook and depending on your audience that you may want to focus your time, your effort, your energy in other places where you still have that resonance. [00:03:40] When was the last time that you created an infographic?

Facebook 116
article thumbnail

Avoid these Fatal Press Release Errors

PR Fuel

Rather than focusing on selling your product, spend your energy finding a solid newsworthy idea backed with good information. Instead of sending a regular press release, use an infographic to tell your story. It used the word “repositioning” over and over instead of discussing why it had to fire employees. Sucks, doesn’t it?

Writing 118
article thumbnail

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. Choose workflow experiments. Assign project teams. Invest in automation and technology.

How To 60