Contently - Strategy

DECEMBER 4, 2018

The marketing sales funnel is both simple and confusing. When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel?

Case Study 111

Case Study Marketing Study Content Marketing 111

Rock the Status Quo

JANUARY 12, 2016

I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Hello again, SEO! .

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Barokas

JULY 3, 2019

Tried and true, whitepapers have been integral to marketing and communications for decades. Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent).

Case Study 100

Case Study B2B Survey Education 100

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video can be very revealing, and small things like darting eyes, a robotic tone, or nervous energy can be magnified on-camera. WebpageFX predicts that by next year, 90% of online content will be video.

Video 149

Video Case Study Agriculture B2B 149

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. A great blog post can establish trust, but is it really worth someone’s contact information? Probably not.

How To 111

How To Transportation Content Marketing Healthcare 111

Presspage

MARCH 5, 2020

Leaving SEO to Marketing. Traditionally, Search Engine Optimization (SEO) falls under the role of marketers, but as more and more people turn to “googling” to find products and information, a holistic approach to SEO is more crucial than ever. Get comfortable with rich content. Old content and poor user experience.

Brand 88

Brand Branding SEO How To 88

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs.

Financial 111

Financial Industry Report Insurance 111

ISEBOX

SEPTEMBER 29, 2016

An image tells us immediately if the content is going to be worth our time and energy opening and reading and absorbing the included text. At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. It makes good sense.

Infographics 70

Infographics Comparison Energy Video 70

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. But if you work in healthcare marketing, life might not look all that different.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

5W PR

NOVEMBER 2, 2016

Most businesses think that marketing is the best way to target customers. In marketing terms, this is known as “earned media,” which holds more weight than other types of media. In marketing terms, this is known as “earned media,” which holds more weight than other types of media. Attract attention. It’s free evergreen content.

Publicity 87

Publicity Case Study Infographics Energy 87

ReimaginePR

JULY 18, 2016

Videos are a form of emotional marketing, and a very effective one I might add. When your audience members don’t have the time, energy, or focus to read or sift through an article, they’ll check out a video while they’re on the treadmill after work instead. Click Here. #1: 1: They Help You Establish an Emotional Connection.

Video 120

Video Infographics Brand Branding 120

PR Fuel

OCTOBER 16, 2018

Many of my company’s clients are hedge funds, which means they are prohibited from marketing. 4.) Team Up with Big Names – Does a magazine or blog dominate your field? You spend a lot of time, energy, and maybe even money writing and distributing your press releases. You can blog about it, too.

Web 40

Web Pitching Local Report 40

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Writing a blog post? Answering an email inquiry about the status of the blog post?

How To 60

How To Software System Employee 60

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. You’ve invested a ton of time, energy, and money producing this asset, so you have much riding on its success.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. Unfortunately, you don’t have time, money, or energy to create really great images and videos. Solutions: These free digital marketing tools are like an in-house design team. Piktochart : PIktochart is an online infographics tool.

Nonprofit 76

Nonprofit Tools Marketing Skype 76