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The Power of Storytelling in Marketing and PR for Healthcare Professionals

Burrelles Fresh Ideas

Fostering emotional connections is crucial in healthcare. Why Storytelling Matters in Healthcare Marketing and PR The healthcare industry has shifted from traditional marketing to relationship-oriented approaches, recognizing the importance of emotional connections with patients and the public.

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Miranda Dini Appointed Global Healthcare Lead for AVENIR GLOBAL

Shift Communications

AVENIR GLOBAL, one of the top 15 largest communications firms in the world, has more than 1,000 employees in key strategic markets across Europe/Middle East, the United States and Canada. Healthcare, which collectively represents more than 30% of the firm’s business, is the network’s largest sector. About AVENIR GLOBAL.

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Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare.

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Healthcare and the Wealth Gap

Scott Public Relations

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare. ” Like what you’ve read?

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A devastating development for women’s rights

Steve Barrett on PR

Every company will need to engage employees on the new rules surrounding abortion given the fundamental link between healthcare and employment in the U.S.

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10 Networking Events for PR Professionals

5W PR

Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming. Beyond purpose, it addresses critical industry topics like AI, employee engagement, the future of work, and more.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees.