Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Dove did a great job reaching their target audience through innovative and creative videos. Content marketing involves much more than just writing blogs. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. A study of more than 100 million different online posts found that articles with at least one image were shared twice as much on Facebook and Twitter when compared to text-only shares.

Communications 120

Communications Telecommunications Infographics Video 120

Cision

JANUARY 6, 2016

Gone are the days when you could post a few lines of text on Facebook or a passing thought as a tweet on Twitter and call it ‘social media marketing.’ Even the once text-only Twitter has transformed into a visual gallery with its Twitter Cards. Move on from the staid old blog posts and white papers to more interactive content.

Social Media 120

Social Media Media Airlines Video 120

PR 20/20

MAY 26, 2016

Roughly two million blog posts are written every single day. Everywhere we look—Facebook to Twitter to Instagram—we can’t avoid promoted links vying for eyeballs. Remember: a blog is not just a metrics driver. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers.

Blogging 51

Blogging Brand Branding How To 51

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Perhaps crafting a Twitter poll with a question prompted by a seasonal piece such as this one from Dunkin Donuts or consider building a quick contest around a piece of earned content.

Interviews 136

Interviews Pitching Infographics Print 136

5W PR

OCTOBER 9, 2017

Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. 5 – Get Creative. Getting (and staying) creative can be difficult. Her creativity has allowed her page to quickly amass over 35,000 engaged followers.

Social Media 112

Social Media Media Mobile Pinterest 112

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. PR professionals, be prepared.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Cision

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar.

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. Social media, email blasts, blogs, traditional media (duh, obviously). Use Twitter for business? When we see it, we know it’s great, but for some of us (myself included), creativity doesn’t always come easily. Most of the time it passes us by like dust in the wind.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Waxing UnLyrical

JANUARY 17, 2019

These results can be used for a press release, infographic, social media post and media relations outreach. Start a tweet chat and develop videos, blog posts or other content addressing problems that your product solves and position yourself as a thought leader. Image: qimono via Pixabay, Creative Commons CC0.

Leadership 81

Leadership Survey Education Exercises 81

Waxing UnLyrical

NOVEMBER 8, 2019

To gain further insights go to the blogs of your competitors and watch out for the newly published content. But if you equate content with only blog posts, you are altogether missing on the capabilities of a variety of content. Not just your business blog is enough to fulfill the content needs of the modern web. Infographics.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Cision

NOVEMBER 27, 2015

White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. Register for Gini Dietrich’s “From A to Z: Blogging and Content for PR” webinar! Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Test paid ad channels.

Strategy 120

Strategy How To Data Infographics 120

Buzzstream

MAY 19, 2022

They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. The most successful brands will find creative ways to insert their own survey data to make a post linkable. . Enter Reddit.

Survey 90

Survey How To Reddit Pitching 90

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. . — Jeff Perkins (@jeffperkins8) December 7, 2016. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

APRIL 23, 2015

Video, photos, infographics and the like are necessary in a mobile and digital world. Read forums and blogs related to the visual media that you’re interested in. Find a creative director who can act as a mentor. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Waxing UnLyrical

MARCH 26, 2014

Creative web content is all the rage in the marketing world. Before we get our hands dirty in digital paint… Let’s look at some of the basic terms you’ll hear when it comes to creative web content. You can read this article to learn more about legal issues regarding using Creative Commons photos. Pinterest-friendly images.

Web 77

Web Pinterest Creativity Print 77

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas.

Resources 40

Resources Marketing Pinterest eBook 40

Shift Communications

DECEMBER 10, 2015

This way, you don’t have to go to design school to make a simple blog image or email newsletter header. If you have no images at all, get creative. Quote graphics like this one are great for blog posts – call out an impactful line from the post using an image. Use their headshot from their company bio.

Infographics 60

Infographics Tools Guidelines Writing 60

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. The Moz Blog. The Wordstream Blog.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Beyond PR

MAY 3, 2016

Tease out an embedded infographic by cropping it down to a single visualized statistic. CNW used an action image of speaker David Meerman Scott to promote their blog interview via Twitter. Just because your content didn’t include an infographic, doesn’t mean you can’t create a bite-sized graphic of your own.

How To 40

How To Infographics Video Instagram 40

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Create a list of outlets or blogs that your target buyer is probably reading (if you don’t already have one). Map out related blog content.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Communications Conversations

APRIL 6, 2016

So, I spent the last few weeks thinking about more creative and truly effective job searching tips for today’s college senior. Do they have Twitter accounts? Do they have a blog? Don’t be afraid to market yourself creatively. So, creativity is at a premium. Also: I get a huge kick out of it.

Meeting 60

Meeting LinkedIn Creativity Infographics 60

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

JULY 12, 2016

For more tips on using humor, check out this recent blog post. Help them out by referencing intro-level blog posts before diving into more advanced materials. Help them out by referencing intro-level blog posts before diving into more advanced materials. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.

Infographics 40

Infographics Groups Education Strategy 40

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. The same applies to your blog post or product announcement. Her team leads social media, PR, creative and blogging for the brand.

Video 40

Video eBook Viral Infographics 40

PR 20/20

JULY 11, 2017

As a simple example, take into account the amount of time it takes to produce a blog post. According to HubSpot, about 30% of marketers spend two to three hours writing blog posts. Consider a checklist, infographic or shorter form of the ebook to give away key highlights, but still encourage the reader to download the full content.

eBook 43

eBook How To Pinterest Examples 43

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

JUNE 2, 2017

On Facebook, Twitter, YouTube, and all those other social networks. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog?

Real Estate 57

Real Estate How To Web Case Study 57

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Twitter 3 Tips for Getting Your Online Video Act Together for 2016.

Video 40

Video YouTube Web Case Study 40

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Piktochart : PIktochart is an online infographics tool. With the Hubspot Blog Topic Generator. Image: Kevin Bhagat via Unsplash, Creative Commons CC0.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Channels such as Twitter and Instagram thrive on this human connection. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Beyond PR

SEPTEMBER 13, 2016

For far too long, brand communicators and marketers have been pushed to create, create, create – be it press releases, blog posts, videos, infographics, etc. For instance, let’s say that views to your blog posts have increased month over month for the past year. And after that? You guessed it: More content.

Resources 40

Resources Analytics Measurement Infographics 40