Remove Blogging Remove Creativity Remove Exercises Remove Pitching
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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets?

Blogging 170
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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. And whose voice do you use?

Writing 294
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13 Public Relations Statistics Summarizing 2021

Sword and the Script

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. Reporters receive hundreds of pitches. Reporters respond to just 3% of pitches.

Publicity 147
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How To Write A Pitch For Digital PR In 2021: A Complete Guide

Buzzstream

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164
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A PR Wish List For Holiday 2017

ImPRessions - Crenshaw Communications

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. A quality PR team will carefully research media contacts to craft relevant pitches tailored to specific journalists.

SEO 200
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How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. (AI hallucinations are real.

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genAI Has Come For PR: How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. (AI hallucinations are real.