Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing?

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. The vast majority of media relations hinges on relevancy. 14) Best day and time to pitch.

Survey 170

Survey Media Relations Pitching Media 170

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Referral traffic from media mentions and backlinks isn’t what it used to be – quality matters. 2) Earned media can drive sales.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Just 3% said it’s getting easier. “It

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

OCTOBER 20, 2020

Which organizations, blogs, anything communications/PR, do you recommend subscribing?” I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. It also made me realize I can easily list out other public relations resources that I review on at least a monthly basis.

Resources 119

Resources Publicity Reddit Interviews 119

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. How to Generate Media Referenceable B2B Customers with a Blog. Media Relations Ends; Content Marketing Begins. I don’t know. Talk to Us !

Media Relations 74

Media Relations Media Content Marketing Corporate 74

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 169

Technology Publicity Software Pitching 169

5W PR

MARCH 26, 2024

Old-school media Traditional industry publications and journalists still hold sway in reaching a broader audience. Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary. Media relations Stay ahead of the game by connecting with the media.

B2B 78

B2B Strategy Communications Case Study 78

Stephen Waddington

MAY 16, 2017

There’s never been such an exciting time to work in public relations as we shift to direct engagement with publics thanks to the internet. I’m calling peak pain for public relations. We’re still working with press releases and traditional media in the same way that I began my career in the early nineties.

Publicity 119

Publicity Customer Service Community Internal 119

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. The Soft and Subtle PR Pitch of Content Marketing.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 4) Media Relations: Proven Ways to Get More Out of It.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Yet the business of public relations is thriving. Here’s why: 1. Credibility is paramount.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . 2) Content marketing (not “marketing content” ).

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. How can marketing and PR jointly contribute to business goals? On the flipside, you can also repurpose existing marketing content into PR content to increase exposure for your brand.

Strategy 195

Strategy Marketing Measurement eBook 195

5W PR

FEBRUARY 17, 2019

Content Marketing Advice. Content’ has become a major buzzword in marketing. Content marketing is an indispensable and highly effective marketing tool that creates results. The post Public Relations Helps Drive Sales appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Publicity 68

Publicity Content Marketing Tools Agency 68

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Garrett Public Relations

MAY 1, 2023

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations.

Publicity 78

Publicity Data Industry Trade Shows 78

Rock the Status Quo

OCTOBER 6, 2015

After decades of media relations and pitching, everything is suddenly changing. Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. So why have a blog with “revenge” in the name if I can’t get me some? Or at least blog a strongly worded rebuttal. Is the Press Release Truly Dead?

Writing 177

Writing Pitching Report Industry 177

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2.

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Barokas

APRIL 16, 2018

With all of the twists and turns of our industry, the art and science of media relations has remained one of the cornerstones of public relations. Beyond bylined articles or content marketing, a news article provides third-party validation from a trusted and impartial source – the media.

Publicity 68

Publicity Local Content Marketing Trends 68

PReview: A Blog by NewsVoir

MARCH 1, 2021

A vital part of communication, Public Relations has also been developed over the time and technological advancements. The post 6 Elements of Modern Public Relations in 2021 appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals.

Publicity 60

Publicity Television Radio Newspapers 60

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. For example, over the 20-plus years, I’ve been in PR, multiple editors at various trade publications have responded to pitches for ad money with a nod and wink.

Pitching 112

Pitching Media Relations Survey Advertising 112

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Guest Post by Kate Finley.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

APRIL 20, 2021

More than a proactive partner: an extension of your marketing and PR team. A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. It was the center of its content marketing, media relations and social media efforts. And that blog just deteriorated.

B2B 106

B2B Leadership Marketing Blogging 106

PR News

DECEMBER 3, 2018

The post Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action) appeared first on PR News Blog. During a panel I moderated recently on the future of PR, this topic was discussed at length, and underlying it was a decades-old trope about what PR really is.

Trends 133

Trends Publicity Blogging Crisis Management 133

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

5W PR

MAY 6, 2022

Media Relations. For this, PR needs to find the target audience for the product and promote the product on media channels where the potential customers are likely to be. SEO and Content Marketing. PR can help the company get covered in reputed publications.

How To 88

How To SEO B2C Content Marketing 88

Rock the Status Quo

AUGUST 20, 2015

I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). First, I searched trends on content marketing. . The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Looks promising, right?

SEO 100

SEO Comparison Content Marketing Trends 100

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Let’s start with the basics!

Video 109

Video Marketing SEO Social Media 109