Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 69

Infographics Data Case Study Content Marketing 69

5W PR

JUNE 28, 2018

Press releases and marketing campaigns naturally contain a lot of storytelling characteristics. For instance, a good PR story should have a plot – outlining the company as an introduction, what it achieved as the “middle” and what it plans to do next as the end. Tips for Better Storytelling. Shareability.

Storytelling 60

Storytelling Infographics Agency Strategy 60

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Beyond PR

JANUARY 3, 2017

Storytelling. Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. What the BLEEP is a Company Narrative? A company narrative is not a mission statement nor is it an inventory of your products, services or accolades.

Company 72

Company Storytelling Small Business eBook 72

Deirdre Breakenridge

FEBRUARY 1, 2016

Today, creating and distributing content goes far beyond just sharing your own messages and company news. Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. On Tuesday, February 16th, at 8:30 p.m.

Community 150

Community Creativity Content Marketing Infographics 150

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Onclusive

MAY 10, 2018

“This free, social CRM tool plugs right into your Gmail and provides a photo of your contact, an overview of their LinkedIn profile, company, title, location, Twitter, and connections you have in common,” she says. 3–Visual Storytelling. I’ve used it, and she’s right.

Storytelling 230

Storytelling Technology Tools Infographics 230

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 177

Survey Marketing B2B Study 177

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” It’s pure storytelling. B2B companies in the tech space are particularly adept at creating videos to demonstrate, explain, and announce their offerings.

Video 149

Video Case Study Agriculture B2B 149

ISEBOX

JULY 24, 2015

Not news: Marketers have moved beyond the written word and blog post in our campaigns. Video, infographics, images and – yes, even blogs – each have their particular advantages, but they’re more powerful when combined into a multi-faceted experience. Multimedia Delivers “Real Beauty’s” Real Storytelling Power.

Infographics 70

Infographics Storytelling Video YouTube 70

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters.

Tools 147

Tools Radio Data Instagram 147

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. social shares, blog sign ups, whitepaper downloads, demo requests). TechCalendar.

Tools 125

Tools Analytics Software B2C 125

Ishmael's Corner

MAY 10, 2015

BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords. . - MailChimp : Online email marketing solution to manage contacts, send emails and track results.

Tools 60

Tools B2B Software Storytelling 60

Presspage

JUNE 4, 2019

For instance, Disney, discovered its audience – not the children watching their programming, but their moms – was looking for resources on parenting and a place to connect, so the company made the decision to purchase the online magazine and blog Babble , where it could control the content without making it a direct sales opportunity.

Journalism 68

Journalism Strategy Brand Branding 68

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. MarketingProfs says, “The implied endorsement of third-party experts holds much more weight to consumers than anything a company can say about itself.” Try multimedia.

Media 120

Media Content Marketing Infographics Fashion 120

Critical Mention

FEBRUARY 10, 2018

If you like exposure to a variety of players across the company, public relations can provide this opportunity. Storytelling is our game . Today, storytelling is a buzzword. This opens up more opportunities for those who want to specialize in the visual side of PR with images, video, infographics and more. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Sword and the Script

DECEMBER 18, 2018

Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” And, the storytelling. But PR pros have ALWAYS been storytellers. Then it’s just a press release or a blog post or whatever. Even with all the technology and social media, etc.,

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. The company said it expects revenue in the range of $190 million to $192 million for the fiscal second quarter,” according to the Associated Press. Here we go….

Software 103

Software Reddit Marketing Survey 103

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. I didn’t want to box myself in to just one area of communications when I launched my company. What are some other services you offer to clients in addition to PR?

Media Relations 97

Media Relations Media Social Media Internal 97

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

PR 20/20

FEBRUARY 21, 2017

Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. Joe Pulizzi ( @JoePulizzi ), the “godfather of content marketing,” featured several predictions for the industry on the Content Marketing Institute blog ( @CMIContent ). Visual content.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. The travel company is helping lucky fans do just that on a weekly basis. Stay "on brand."

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Critical Mention

NOVEMBER 6, 2018

Of course, a logo is important for allowing your customers to instantly recognize your company, but people don’t tend to connect with logos in the way your business may desire. Instead, show your company’s culture by using culture shots, or if you’re large enough, you can hire brand ambassadors to represent your organization.

Social Media 65

Social Media Media Writing Infographics 65

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Communications Conversations

APRIL 4, 2016

But, as an example, this highlights the current state of a decent amount of large-company newsrooms. On the other hand, I see a handful of companies that are taking a relatively progressive approach to the corporate online newsroom. They’re thinking about it as a key storytelling device. They include infographics.

Corporate 60

Corporate Strategy Pinterest Web 60

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. It’s an inherent philosophy for being helpful, with a predilection for storytelling, and the patience to build trust and the knowledge that relationships take time. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Beyond PR

AUGUST 18, 2016

Their logos, fonts and colors instantly impart their companies’ values: freedom (red, white and blue, anyone?), When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. The reason: Visually consistent marketing.

Brand 40

Brand Branding Product Launch Guidelines 40

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. When you can, offer high resolution photos, videos or infographics. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. But how do they do this effectively?

Brand 40

Brand Branding Video Community 40

ReimaginePR

JULY 18, 2016

Videos give your audience a sneak peek into who’s behind the brand; they’re a perfect way to showcase the more human and vulnerable side of your company, which is what will draw customers to your brand. #2: Videos give your audience a sneak peek into who’s behind the brand. Click To Tweet. 2: They’ll Increase Your Engagement Rates.

Video 120

Video Infographics Brand Branding 120