Karen Freberg

DECEMBER 13, 2017

I love talking about social media in all formats and situations. Whether it is for conference presentations or webinars, or even meeting over a cup of coffee. I had the chance to do a webinar on social media, particularly focusing on future trends to note in 2018 and how educators can become their own micro-influencer.

Education 40

Education Social Media Trends Media 40

wiredPRworks

FEBRUARY 14, 2022

What’s hot – and what’s not in social media right now? On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Will TikTok REALLY take over everything?

Social Media 52

Social Media Trends B2C Media 52

5W PR

FEBRUARY 19, 2024

Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts. Offer apps, guides, or online communities to support their progress. Let the community be a source of inspiration and motivation.

Consumer 78

Consumer Industry Brand Branding 78

5W PR

OCTOBER 11, 2023

Attending networking events Participate in industry conferences, seminars, and webinars. Leveraging social media Platforms like LinkedIn and Twitter are excellent for professional networking. Social media platforms Platforms like LinkedIn have revolutionized professional networking.

Publicity 103

Publicity Internal International Resources 103

5W PR

JANUARY 16, 2024

For example, informative blog posts and social media tips talk about the secrets of proper brushing techniques, flossing, and conquering common oral health issues. Partnerships with dental professionals, like webinars and Q&A sessions, bring expert guidance straight to the fingertips of consumers.

Industry 78

Industry Education Consumer Ethics 78

PRSay

AUGUST 3, 2016

Posting to social media alone will not build your brand. To really see results you need to build a community. and founder of the #MeasurePR Twitter chat, joined Cision on a webinar to share her strategy for growing brands on social media. *This article was provided by Cision , a PRSA partner.

Social Media 60

Social Media Media Twitter Tools 60

PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. 6 webinar sponsored by PRSA’s Diversity & Inclusion Committee. Several webinar speakers said that political differences don’t have to cause breakdowns in civility.

Communications 201

Communications Nonprofit Employee Local 201

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

B2B 67

B2B Measurement Blogging Community 67

Karen Freberg

MAY 12, 2017

This has been a program that has been around for years, but has been revamped to include more areas around the world and specific areas within social media (ex. I have been a super fan and advocate for years (since 2013 when I first integrated Hootsuite Academy in my social media class). higher education).

Social Media 40

Social Media Education Media Community 40

Cision

NOVEMBER 8, 2015

Every day, your audience is asking questions, sharing their opinions and offering insight on what you can do to improve your social media marketing strategies. At their recent “ Practice Listening: From Competitors to Customers ” webinar, Jay and his peers were posed tons of questions about social media marketing.

Viral 120

Viral Nonprofit Software Social Media 120

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. How to Build & Evangelize Your Community With Word-of-Mouth Marketing. Blog Posts. White Paper.

Marketing 120

Marketing Customer Service Employee Mobile 120

Stephen Waddington

FEBRUARY 14, 2019

Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. Among my new colleagues is Marcel Klebba , the Westminster University graduate that captured industry attention in 2016 thanks to his relentless approach to blogging and networking. In March we’re launching Comms School.

Communications 95

Communications Community Blogging Agency 95

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Stephen Waddington

MAY 20, 2019

My blog and participation in social media communities help attract talent and work. We’ve hosted six webinars over a period of 12-weeks and created a lively Facebook community. The Comms School sessions have covered topics ranging from building a blog to developing relationships.

Web 68

Web Energy Reputation Community 68

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

JULY 8, 2015

We sat down with “ Stand Out ” author Dorie Clark before her free Cision webinar and asked her how to identify a “unique” idea and why people are hesitant to bring those ideas to life. Q: How has social media changed the way we spread our ideas to others? Want more thought leadership insight from Dorie?

Skype 120

Skype Conference Leadership Big Data 120

PRSay

OCTOBER 30, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. Liaisons are change agents and influencers, both within their respective Chapters and in their broader communities. This year’s theme is “Transforming the Landscape.”

Communications 60

Communications Community Leadership System 60

Contently - Strategy

OCTOBER 18, 2023

click-through rate , while the average social media click-through rate is even worse at 1.2%. Unlocking Customer Experience Transformation Imagine this: You’re searching for something on Google and come across a branded blog that feels like it was written just for you. Perhaps that’s why search ads have a measly 6.1%

Content Marketing 52

Content Marketing Marketing Data Comparison 52

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Michael Smart is offering a webinar examining media pitch subject lines that work. That sounds promising.

Software 90

Software Pitching Measurement Enterprise 90

Solo PR Pro

AUGUST 7, 2018

In the business context, there are five big buckets: business development, billable work, networking/community building, professional development and administrative. community building. For example, I started my blog during a slow period in my business. Plus, it’s a great time to reach out within your social networks.

System 143

System Case Study LinkedIn Community 143

PRSay

AUGUST 2, 2017

During PRSA’s Diversity & Inclusion Month, join National Diversity & Inclusion (D&I) efforts across the country to raise awareness about D&I in public relations, and inform your members and community about the importance of a diverse and inclusive workforce in our profession. 3 at 3 p.m. (ET) 24 at 3 pm ET.

Community 117

Community Facebook Twitter Social Media 117

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. There’s no getting hung up in the black hole we find ourselves in on other social media sites. More than a quarter of adults use Instagram in their daily lives.

Instagram 120

Instagram Brand Branding Social Media 120

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Critical Mention

MAY 15, 2019

We had the opportunity to get his insights into being a top influencer, his favorite social media platform and which aspect of marketing will stand the test of time. What’s your advice for aspiring influencers in marketing to build their communities? We’re hosting webinars, courses, summits, and conferences.

Interviews 123

Interviews Facebook Software Social Media 123

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. And we had fun.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Social Media 60

Deirdre Breakenridge

MARCH 25, 2015

So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community. Social media gives us the ability to know a lot of information about a person. Be flexible in your pitch.

Pitching 150

Pitching Radio Newspapers Print 150

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

Social Media 89

Social Media Media Facebook Twitter 89

Cision

APRIL 21, 2015

Maybe that social media ad was a flop. Or nobody showed up to your online webinar. Get our free “Activate Employees on Social Media” tip sheet now! Make all your blog content easily sharable with social sharing tools. Make all your blog content easily sharable with social sharing tools.

Marketing 120

Marketing How To Employee Advertising 120

Cision

JULY 12, 2016

At her recent webinar, “ Unleashing The Power of Social PR ,” Shonali Burke shared tips on how to build and motivate your community by using social media effectively. Shonali answered many webinar attendees’ questions, but she wasn’t able to get to them all.

B2C 120

B2C B2B Strategy Instagram 120

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Stephen Waddington

MAY 19, 2020

Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 78

Social Media Web Media Measurement 78

Sword and the Script

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. As a result, B2B marketing writers turn to analytics and social media to inform their writing. Either way, these interviews are great for blogs, articles and newsletters – it’s content for customers and by customers – and it gives you direct insight.

Survey 119

Survey B2B Marketing Interviews 119