NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. Here are some other brands that captured attention in the news and on social media.

Advertising 78

Advertising Advertising Brand Branding 78

5W PR

OCTOBER 25, 2023

For lifestyle brands looking to connect with this demographic and stay relevant in a rapidly changing world, following TikTok trends isn’t just a choice but a necessity. These are the consumers of today and tomorrow, making TikTok an invaluable platform for lifestyle brands to engage with a younger demographic.

Trends 78

Trends Brand Branding Viral 78

5W PR

APRIL 5, 2023

In recent years, indie beauty brands have gained traction as consumers seek unique and innovative products not found at traditional retailers. With an influx of indie brands on the market, it can be difficult to gain a cult following. Beauty brands should focus on quality over quantity when creating content.

Brand 78

Brand Branding Retail Instagram 78

5W PR

NOVEMBER 9, 2023

Many companies claim to offer AI-powered solutions, but it’s increasingly important for brands and marketers to distinguish between AI interfaces and genuine AI technology. Black Friday and retail media Black Friday , the iconic shopping event following Thanksgiving, is taking on new significance as a proving ground for retail media.

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Trends Retail Advertising Advertising 78

5W PR

JUNE 26, 2023

However, the main question that most brands tend to face is when they should start their holiday marketing efforts. There are a few things that brands should consider when thinking about the ideal timing and strategies to begin holiday marketing that will lead to success. Other brands can also benefit, not just retailers.

Brand 78

Brand Branding Retail Strategy 78

NewsWhip

MARCH 21, 2023

The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. In fact, since the beginning of 2023, the top 100 brand posts on Instagram have totalled over 92.8 The data, however, proves otherwise.

Instagram 78

Instagram Brand Branding Automotive 78

Stern + Associates

FEBRUARY 9, 2015

On a daytrip to Maine a few years ago to buy lobster (something that’s actually doable if you live in Rhode Island and are so desperate for melted butter you continue » The post The Ghosts of Retail Past appeared first on Stern + Associates. Blog Brand Messaging brand value customers radioshack retail'

Retail 48

Retail Blogging Brand Branding 48

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189

Brand Branding Real Estate Tourism 189

5W PR

NOVEMBER 7, 2023

While competition can be fierce, with the right strategy, brands can secure a place on these sought-after lists. They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. Being included exposes products to potential customers who may not have discovered the brand otherwise.

How To 78

How To Retail Pitching SEO 78

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. And now there’s direct to consumer (DTC) where sellers are circumventing the retailer and selling directly.

Storytelling 284

Storytelling B2C Retail Measurement 284

Shift Communications

JANUARY 25, 2023

Voice and tone are distinct attributes that an organization takes on to animate its brand and narrative. And some are using the brand narrative in adverse ways. The shift to inclusive branding and communications In recent years DE&I (Diversity, Equity and Inclusion) has moved to the forefront.

Strategy 78

Strategy Brand Branding How To 78

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

Internal 78

Internal International Retail Trade Shows 78

Prohibition

FEBRUARY 27, 2023

and the drinks brand came up with a clever OOH campaign that pokes fun at customers who do so. People took to social media to post about the brands billboard that added a ‘p’ to the name with the tagline ‘Changing our name to Vimpto… seeing as you all pronounce it that way’. It’s a creative way to show the power of a strong brand.

Brand 62

Brand Branding Viral Fashion 62

Contently - Strategy

JULY 27, 2021

They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. Companies with retail banking divisions invested in educational resources centers. But their secret sauce was content. Only about 17 percent of U.S.

Brand 77

Brand Branding Banking B2C 77

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

5W PR

JUNE 14, 2023

There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Understanding the Target Audience To effectively market cheap healthy snacks, brands must understand their target audience. Once a snack brand understands its target audience, it can work on brand awareness.

Marketing 88

Marketing Consumer Education Retail 88

Ronn Torossian

JANUARY 2, 2018

Other brands were not so lucky. Several big retail and service brands suffered huge embarrassments in 2017, others were buffeted by PR disasters that spilled over from last year and continued to get worse. The post 3 Major PR Misfires in 2017 appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Retail 150

Retail Blogging Brand Branding 150

Cision

AUGUST 1, 2016

Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. Here are four insights Caitlin and Michelle shared during the webinar, and what it means for brands looking to attract consumers: 1. Your audience is talking about your brand and your products online.

Brand 120

Brand Branding Retail Consumer 120

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. Platforms are becoming more and more saturated with each passing day and brands are in a constant war to stand out amongst the crowd.

Fashion 74

Fashion Social Media Brand Branding 74

Communications Conversations

OCTOBER 11, 2017

And my angle–corporate blogs. You see, whenever I see any kind of list post involving corporate blogs, the same corporate blogs keep popping up: Coke, Whole Foods and GE come to mind. But, you RARELY see a Minnesota-based corporate blog on these lists. Bio-Techne R&D Systems blog: [link]. Digi: [link].

Corporate 60

Corporate Blogging Insurance Insurance 60

5W PR

SEPTEMBER 29, 2020

The findings from the survey will be especially useful to brands trying to tap into consumer thinking and spending after months of economic uncertainties due to the coronavirus. The post Holiday Shopping Survey appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

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Survey Retail Consumer Agency 158

PR News

MARCH 13, 2017

But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog.

Customer Service 84

Customer Service Brand Branding Retail 84

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. There is no one equation for success in this industry, but there are common strategic threads that, when woven together with a unique brand message, point towards success for the New Year. The result?

Brand 74

Brand Branding Instagram Fashion 74

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. Corporate comms is probably already doing some informal earned media amplification through social media channels, email, newsletters or the company blog. Free yourself from your media snobbery, and you will be rewarded.

Marketing 195

Marketing How To Measurement Advertising 195

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

5W PR

NOVEMBER 23, 2020

Before the pandemic, less than three-fourths of the top ten retailers out of 125 identified by multichannel consultancy firm FitForCommerce had been employing omnichannel best practices. Of 125 major retailers, only two, Home Depot and JC Penney ranked high in all three categories. 83% of those polled now employ BORIS.

Retail 88

Retail Mobile Study Web 88

5W PR

OCTOBER 11, 2023

This event attracted over 1,000 exhibitors, including 425 first-time exhibitors, and nearly 16,000 attendees from various sectors, including retail, food service , and health and wellness. The brand has started offering its customers sparkling, ready-to-drink beverages infused with medicinal mushrooms.

Trends 78

Trends Consumer Retail System 78

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section.

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Community Nonprofit Conference Social Media 206

Onclusive

FEBRUARY 12, 2018

We also work on PR for both the retail side of the company as well as the non-retail portions of Overstock services. M : We focus a lot of our efforts toward new customer acquisition while increasing brand recognition and affinity to let people know what Overstock really is and the unique value we provide to our customers.

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Interviews Retail Data Engineering 223

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

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Marketing Newspapers Print Local 106

5W PR

JULY 7, 2023

In recent times, major brands have begun heavily investing in the beauty tech space. Importance of Beauty Technology AI and AR technologies have become vital components of a beauty brand’s digital transformation strategy. AI and AR technology offers the opportunity to cater to the specific beauty needs of individual customers.

Trends 78

Trends Technology Consumer Video 78

Rock the Status Quo

JANUARY 1, 2015

It might even transform those product review queens into unshakable, unstoppable brand ambassadors. Beauty brands have such an incredible opportunity to engage, and it’s shocking how few actually do it. Five Product Review Brand Ambassador Do’s & Don’ts 1. And seriously, it would take virtually NO effort.

Brand 100

Brand Branding YouTube Social Media 100

The Resolution Blog

JULY 9, 2018

Can it be turned into a blog? many of which, despite having knowledge of the product, still have buying power and will be making decisions to buy from your brand or the competitor. It has a big impact in the retailers decisions. Have you ever wondered how retailers choose how prominent to place each product?

Retail 168

Retail Internal International Twitter 168

Prohibition

JULY 21, 2023

The retailer published research that showed that searches for ‘Barbie-inspired outfit’ jumped right up by 614% ahead of the film’s launch, and the #barbieoutfits hashtag on TikTok received more than 56.5 Boohoo aren’t the only retailer to jump on the Barbie-core trend, however, the research that went into it was very clever.

Wireless 62

Wireless Retail B2C Instagram 62

Prohibition

OCTOBER 2, 2023

On the other hand, content creation, such as blogs or podcasts, can offer more sustained benefits. Tom provided insights into the tactics used by brands to demonstrate ROI and how they balance short-term and long-term strategies. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends.

B2B 77

B2B Trends Strategy Marketing 77