Blogging Branding Customer Service Retail 
Barokas
AUGUST 22, 2019
It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty.
PR News
MARCH 13, 2017
But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued.
5W PR
NOVEMBER 23, 2020
Before the pandemic, less than three-fourths of the top ten retailers out of 125 identified by multichannel consultancy firm FitForCommerce had been employing omnichannel best practices. Of 125 major retailers, only two, Home Depot and JC Penney ranked high in all three categories. 83% of those polled now employ BORIS.
Doctor Spin
APRIL 17, 2023
A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.
Stephen Waddington
MAY 16, 2017
This is my motivation for blogging but it doesn’t suit everyone. Increasingly influencers demand a fee for working with an organisation or brand. Organisations themselves are become influencers by creating their own media such as apps, blogs and websites. It puts public relations on a collision course with marketing disciplines.
ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2016
Having already noted what B2B PR people can learn from their colleagues who run consumer brand accounts, I think the reverse is also true. Customer acquisition in B2B categories like enterprise software or corporate accounting can be a slow process, in part due to steepness of the customer education curve. Borrow expertise.
Prohibition
DECEMBER 9, 2021
Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.
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