Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Choose your content distribution channels.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There are so many other thing that can tie content and PR to ROI beyond sales.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 2: Content marketing doesn’t yield credibility. What better source of credibility is there than to have your content serve as a citation?

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Contently - Strategy

MAY 8, 2019

If your content resonates, you’ll be able to build a relationship with the right people who can buy your product. Brands create content for investors, analysts, job candidates, the press, etc. Each segment has a unique appeal that benefits your brand in some way. The modern seller is more of a helpful consultant.

Content Marketing 92

Content Marketing Marketing Case Study Education 92

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? A: It’s SO HARD to stand out.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Onclusive

JUNE 17, 2020

Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources. Savvy brands are focusing on owned media and content marketing.

Strategy 273

Strategy Media Television Content Marketing 273

Contently - Strategy

AUGUST 19, 2020

Companies like WEGO Health , Health Union and Meroki are all great platforms that connect healthcare brands with advocates. Accessing this new audience (through things like product reviews and sponsored posts) can be highly effective and much more cost effective than trying to target new customers through other marketing channels.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Contently - Strategy

JULY 27, 2021

But their secret sauce was content. They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. Companies with retail banking divisions invested in educational resources centers. Only about 17 percent of U.S.

Brand 77

Brand Branding Banking B2C 77

Cision

JULY 6, 2017

Blogging can (and should) do more than just update readers on the latest news and events of the day. When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in your audience’s time of need. How to Collect Quality Leads for Your Blog.

Blogging 168

Blogging How To Privacy Mobile 168

Onclusive

DECEMBER 28, 2021

Another 20% said that they get their budget as part of the marketing budgeting process, and 15% review their PR metrics and results with the C-suite every quarter: In this blog post, we’ve covered the top five questions asked during our webinars. Which PR agency services are most relevant to your business’ primary needs?

Industry 221

Industry Crisis Management Measurement Data 221

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. A conscientious PR pro will work hard to nurture these relationships in a mutually beneficial manner, perhaps by offering to collaborate on content.

B2B 136

B2B Brand Branding Trade Shows 136

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. 3 ways your brand can level up its SEO strategy. The biggest mistake brands make with SEO?

SEO 118

SEO Strategy Brand Branding 118

Onclusive

DECEMBER 6, 2019

Or attend classes on both topics for an education that is “twice as nice.” This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Marketing AI Conference (MAICON). Content Marketing World. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Remote PR Jobs

DECEMBER 12, 2022

It is crucial for you and your PR team to understand every element of your client’s brand in order to implement the best PR strategies. Before employing PR efforts, you and your client must touch base on who they are trying to target with their brand. Businesses and Agencies. Jobs Database. public relations. Dec 12, 2022.

Privacy 264

Privacy Meeting Strategy Social Media 264

PR 20/20

SEPTEMBER 29, 2020

But, despite pent-up demand for applicable insights into AI for marketing, there were few voices or roadmaps to follow on the subject. So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Brands will need to become more human.

Case Study 92

Case Study Study Brand Branding 92

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. However, blogging is one of the leading tools in any brand’s content marketing strategy.

Community 120

Community Mobile Blogging Publicity 120

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. One way to do this is through impactful jewelry marketing. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. To succeed, it’s important to stand out and capture customer interest.

Industry 78

Industry How To Fashion Creativity 78

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. Does good PR create more prospects at the top of the marketing funnel? But that awareness may be of the brand involved, or maybe just the problem it addresses. Branded content like bylined articles and blog posts offer multiple benefits.

Storytelling 233

Storytelling Education Software LinkedIn 233

Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. Its blog is also very educational. Holmes Report. holmesreport.

Blogging 61

Blogging Resources Internal International 61

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. A: It should come as no surprise that our blog is the center of our inbound approach.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. So what should brands do? They need to revamp their approach to content marketing. Content marketing takes time, hard work and flexibility. Also, be patient.

Content Marketing 120

Content Marketing Education Retail Government 120

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Victorious PR

APRIL 21, 2023

However, due to their complex nature and relative novelty, there is a need for effective communication strategies to educate and engage with audiences. Blockchain PR is a specialized form of PR that caters to the unique needs of blockchain and cryptocurrency brands.

Reputation 52

Reputation Advertising Advertising Education 52

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. T he industries that generate the highest demand : Technology, financial services and higher education. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Onclusive

AUGUST 13, 2015

Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do. Yeah! […].

Journalism 150

Journalism Brand Branding Energy 150

5W PR

APRIL 28, 2022

The businesses operating in legal states, where marijuana can be sold for medicinal and recreational purposes, need to focus on their marketing strategies. A business in the cannabis industry can benefit from marketing in the following ways: Educate the Public. Marketing can help businesses reach out to potential demographics.

Marketing 88

Marketing Government Guidelines Education 88

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on HubSpot An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content.

Media 100

Media Pinterest LinkedIn Case Study 100

Sword and the Script

APRIL 20, 2021

A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. It was the center of its content marketing, media relations and social media efforts. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. Check out our services.].

B2B 106

B2B Leadership Marketing Blogging 106

5W PR

MAY 6, 2022

A company relatively new to the arena may want to focus on building brand awareness among potential clients. SEO and Content Marketing. PR can help with the company’s search engine page ranking (SERP) and content strategy by being a source of brand awareness, website authority, and driving organic traffic.

How To 88

How To SEO B2C Content Marketing 88

Cision

DECEMBER 14, 2015

A piece of content is only as good as the strategy behind it. You may have a great idea, but it won’t do your brand any good if it’s doesn’t contribute to your business goals. Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , says to define your goals and formulate a plan before you sit down to write and create content.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Barokas

MAY 31, 2019

Content must be on-brand and consistent, without being overtly promotional or repetitive. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

ReimaginePR

OCTOBER 3, 2016

That doesn’t seem like a guaranteed path to brand authority. And perceptually, it has more weight than a regular blog post. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Educate your audience and help them solve a problem.

eBook 219

eBook How To Writing Community 219