Doctor Spin

DECEMBER 21, 2023

But what exactly is a media kit, and why is it a foundational element in your communication arsenal? This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media.

Media 52

Media Wikipedia Product Launch Journalism 52

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. ET to discuss how Millennials can find success through unconventional career paths and passion projects. Jessica spent six years in corporate PR before launching her own business. How can you break through that block?

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Community Twitter Corporate Groups 150

The Proactive Report

JUNE 18, 2021

And we had fun. How to make more sales, be more productive, cut costs and increase the ROI. They’ve browsed online, looked at product reviews, been to your website and read comments from your current customers. So, it was a great opportunity for the attendees to get advice from a group of PR experts. What does PR do?

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Small Business Fashion Groups Local 213

PR 20/20

MARCH 28, 2023

W hen it comes to your website, finding new content ideas can be a constant challenge. You may find yourself asking: Which content will resonate best with our audience? What questions are our readers asking? How can I answer them? tool that can help you generate new ideas for your website.

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Google How To Mobile Data 77

Solo PR Pro

OCTOBER 18, 2022

As we know, that couldn't be further from the truth. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. The bottom line? The world of media relations is changing.

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Media Relations Media Social Media Internal 97

Buzzstream

FEBRUARY 9, 2024

Content-Led White Hat Link Building Tactics Below are white hat link building tactics that require new or existing content. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) So, if it looks too easy, it probably isn’t too valuable.

Google 71

Google Infographics Pitching Resources 71

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

We’ll delve more in-depth into PR and marketing. From creating a positive brand image to reinforcing your marketing messages, we’ve curated the eight ways PR can help your video marketing campaigns. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

Buzzstream

MAY 25, 2021

For our 2021 State of Link Building Report , we decided to delve deeper into content-led link building as a tactic to try and uncover as many insights as possible. Specifically, we asked: “When it comes to the execution of your idea, which of the following do you find to be the most effective in generating links?”.

Infographics 160

Infographics Data Blogging Mobile 160

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR 20/20

FEBRUARY 7, 2023

B efore we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics. Below, we share answers to some of the most frequently asked questions about the platform, including how you can get the most out of it for your business. Why is Google Analytics 4 important? How can I set up my Google Analytics 4 account?

Analytics 69

Analytics Google Mobile Measurement 69

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. This is a common question we hear as an inbound marketing agency. Our answer? In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Once updated, you republish your edited post as a ‘new blog.’

SEO 52

SEO Google Engineering eBook 52

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. I want to help other educators experience how social media and digital communication can transform their students’ learning experience.

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Education Community Social Media Energy 224

ReimaginePR

AUGUST 15, 2016

If you’re among that number, you’ll need to think strategically about how to reinvent yourself. If you’re among that number, you’ll need to think strategically about how to reinvent yourself. Pinpoint Why You Need a Rebrand. So they re-adjust, refocus and rebrand to better reflect what the market wants. Click Here.

Employee 120

Employee Social Media Education Brand 120

PRSay

JUNE 18, 2019

Following the recent launch of the 2019 AP Stylebook, we spoke with Paula Froke, editor of the AP Stylebook and executive director of APME (Associated Press Media Editors), on the evolution of language and some of the book’s new updates for this year. ET, presented by PRSA and Ragan, explaining how and why changes are made.

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Journalistics

JANUARY 3, 2016

In the first three years of Journalistics, we published 236 posts. In the following four years, we only published 34 posts. While I’m tempted to convince you the past four years were simply a sabbatical (why should professors have all the fun?), Why am I admitting this publicly? Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

OnePitch

APRIL 14, 2022

On this month’s profile, we are talking with Cortney Williams , a Practice Group Director at ARPR. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.)

Healthcare 52

Healthcare How To Pitching Product Launch 52

Contently - Strategy

JULY 27, 2021

They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. ” If you want to create effective educational content, start by answering a basic question: How can I help my audience? .”

Brand 77

Brand Branding Banking B2C 77

Melissa Agnes

DECEMBER 9, 2014

My friend and colleague, Deirdre Breakenridge, CEO of Pure Performance Communications , has launched an amazing initiative in collaboration with The Social Network Station , a radio show broadcasted out of Las Vegas, Nevada. Deirdre took the time to answer some questions I had about her new show.

Radio 238

Radio Interviews Community Storytelling 238

PR 20/20

SEPTEMBER 9, 2022

HGTV’s Hillary Farr attempts to make the family “love” their existing home by executing some much-needed remodeling and her co-host, David Visentin, attempts to find a brand new home to encourage them to “list” their current property and move. If you’re drafting copy for the homepage of a website, it’s recommended to keep things simple.

Marketing 72

Marketing Case Study Product Launch Examples 72

Solo PR Pro

MARCH 16, 2021

Plus, she teaches people how to build social media strategies and engaged communities at Smart Social Secrets. To help you stand out and expand your business, Kami shared insights into how to take the necessary leaps to reach new heights. Launching anything is hard. Take the plunge and build a team.

How To 97

How To Social Media Community eBook 97

Cision

NOVEMBER 28, 2017

Why Earned Media Value (EMV) And Influencers Over Paid Media? So with that in mind, why would a small business focus more budget on a traditionally less transparent bet like public relations than on an easy-to-track, directly-correlated investment like paid marketing? It’s highly trackable. And companies are taking notice.

Small Business 245

Small Business Media SMB Pitching 245

5W PR

JULY 11, 2018

Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational strategies to hit the market over the last year or so. For those who want to learn from the experts, we’ve put together some of our favorite publicity stunts from throughout the last year or so.

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Measurement Education Social Media Film 149

PR Fuel

MARCH 22, 2022

You can boost brand awareness, website traffic, leads, and sales. Not sure how to distribute press release materials? How will the information you’re providing appeal to their needs? For example, you can also look at social media influencers, radio programs, magazines, and blogs. Here are a few tips that can help.

How To 96

How To Guidelines Writing Pitching 96

Doctor Spin

MAY 21, 2021

However, in most situations, we have to come up with awesome PR ideas from scratch—and on the spot. On behalf of the Beech-Nut food company , “The Father of Spin”, Edward Bernays hired a well-known New York physician to survey other physicians to see what was most healthy—a light or a heavy breakfast.

How To 52

How To Hotels Survey Employee 52

Journalistics

JANUARY 3, 2016

In the first three years of Journalistics, we published 236 posts. In the following four years, we only published 34 posts. While I’m tempted to convince you the past four years were simply a sabbatical (why should professors have all the fun?), Why am I admitting this publicly? Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Digital PR is about finding new angles surrounding day-to-day topics, or researching something that a journalist would never have the time to look into themselves.

Digital PR 170

Digital PR Industry Strategy Film 170

Konnect Agency

NOVEMBER 26, 2019

A client stays on a with their public relations firm when they feel the agency is consistently keeping their brand top-of-mind and reaching their target customer, but how does a public relations agency do this? Many companies sign a PR firm when they’re launching a product or creating new innovation within their current product line.

How To 80

How To Print Agency Social Media 80

Rock the Status Quo

JULY 30, 2014

It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. Or creating content that points to a “subscribe now” button, then looking at how many new subscribers you end up with. Think it through and track that.

Measurement 219

Measurement Customer Service Analytics Leadership 219

The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Bloggers would pick up on the news coverage. She was delighted.

SEO 120

SEO Engineering Content Marketing Agency 120

Beyond PR

APRIL 3, 2018

This is partially attributed to the evolution of how we send releases, who they are sent to, and the ever-growing types of influencers that have a hand in shaping your company brand and reputation. Below are five ways to refresh the news release to most effectively achieve PR objectives through distribution: 1.

Strategy 72

Strategy Education Resources Examples 72

Beyond PR

JUNE 19, 2017

Even here at Cision, we’ve just gone through the process of rebranding (see our post on Tuesday that explains how we approached rebranding and best practices). Read on to learn how you can tell your best rebranding story. . Before you make the news public, share it with all important stakeholders.

Communications 69

Communications How To Telecommunications Employee 69

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” ” Step Zero: Start With What and Why.

Blogging 58

Blogging Strategy How To Writing 58

Buzzstream

DECEMBER 17, 2020

It was incredible to get a peek into how so many of the teams in the space work, so you’re in for a treat with these recommendations. It’s also great for backing up why you’re picking a concept for a client as you have real data to prove why, for example, a trend-led piece on interior design has strong potential to work.

Digital PR 161

Digital PR Tools Pitching Film 161

PR 20/20

FEBRUARY 6, 2020

Based on the title of this post, you know how: Podcasts. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. Start listening: Podcast website. Overview: How do you create a brand from scratch?

Marketing 74

Marketing Conference Content Marketing Agency 74

Stephen Waddington

MARCH 15, 2021

What could we do to better support each other during the latest lockdown? Inevitably there were more questions than we had time. Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. A fast paced event with four inspiring speakers and a lively audience. Here’s what’s next.

Google 119

Google Data Government Social Media 119

Burrelles Fresh Ideas

JUNE 13, 2023

For those looking for cost-effective solutions when it comes to doing public relations on a budget — we got you covered! For those looking for cost-effective solutions when it comes to doing public relations on a budget — we got you covered!

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Analytics Content Marketing Measurement Advertising 40