Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. You’ll find my own prognostication at the very bottom.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

AUGUST 2, 2017

While we’ve learned about the differences between paid, owned, and earned media , there’s a new frontier coming to light. But you will get different results if you do. Read on to learn more about different types of influencer relationships. What Earned Influencer Relationships Look Like.

Energy 238

Energy Writing Instagram Brand 238

Deirdre Breakenridge

FEBRUARY 15, 2017

PRStudChat wants to help with a virtual Career Day chat session with professionals and educators offering guidance and sharing their experiences in PR. ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization.

Twitter 281

Twitter System Community Healthcare 281

Sword and the Script

OCTOBER 25, 2022

A lot more crisis work in addition to more duties usually shared between departments. Digital is no longer an afterthought, social media has gained prominence.”. 90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. in an open-ended follow-up question.

Communications 120

Communications Crisis Internal International 120

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. In this blog post, let’s look at the differences between public relations and marketing. Some organisations have both—and sometimes, they operate as one unit.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. We still prize earned media stories that appear in brand-name media outlets. If you work in public relations at all, the answer is yes. Mastering new tools.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. The bottom line?

Media Relations 97

Media Relations Media Social Media Internal 97

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. For most academic professors, the professional activities I undertake are far different from the usual academic activities. My blog posts focus on the intersection of social media and education.

Education 224

Education Community Social Media Energy 224

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Predicting a pitches chances of earning coverage. Did you know?

Technology 167

Technology Publicity Software Pitching 167

Stephen Waddington

SEPTEMBER 29, 2021

I persuaded the CommsHero team to allow me to share some of them with you. What can a middle-aged white man tell you about diversity? It’s an overview of industry issues as discussed by my community of practice. Good afternoon. It’s good to meet you. I started an online community of practice at the outset of the pandemic.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. I was pretty good at media relations and I was confident I’d be able to turn things around. There was one aspect of my success that was different: I wrote long pitches. A long time ago an agency owner called me into her office.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Cision

DECEMBER 20, 2016

Media analysis can provide insights into the trends and affinities of population groups. It can also highlight discrepancies in how the media portrays and issue versus how the public actually discusses it. What are the work realities for independent workers? Media Focuses on Employers and Workers on Getting Paid.

Study 120

Study Small Business Groups Viral 120

Sword and the Script

JANUARY 3, 2023

Some notes to keep in mind as you read: First, ChatGPT has a feature called “regenerate response” – which essentially asks the machine to answer the same question a different way. What is public relations? Public relations is the practice of building and maintaining relationships between an organization and its stakeholders.

Interviews 98

Interviews Publicity Technology Social Media 98

Stephen Waddington

JANUARY 17, 2019

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. This includes paid, earned, shared and owned (PESO) media.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. My last PR tech sum went up in early November – and there’s a lot that happened between then and now.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Onclusive announced it acquired the media monitoring platform Critical Mention. I took a business ethics course when I was studying for my MBA. Indeed, I’m hoping I am.

Software 85

Software Internal International Pitching 85

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Understand your target audience Before diving into content creation, it’s crucial to identify and understand your target audience.

Engineering 99

Engineering Writing Mobile SEO 99

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

The Resolution Blog

MARCH 29, 2019

Let’s talk about the Paid, Earned, Shared, and Owned (or the PESO) model. There are various different drinks brands across Europe that we work with, and the different brand teams?—?whether We then have owned, which is our own brand channels, like websites and social channels. Absolutely.

Marketing 120

Marketing Measurement Data Tools 120

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. And that works.

Strategy 75

Strategy Media How To Infographics 75

Solo PR Pro

MAY 17, 2022

diplomat, which meant her childhood was spent in several different locations around the globe, including the Congo, Libya, France, Nigeria and Gabon. What most people do by changing jobs, I’ve done by changing clients,” she says. Two of Daria Steigman ’s passions met at a crossroads during her college years. Changing with the tides.

Meeting 98

Meeting Agriculture Energy Travel 98

Sword and the Script

DECEMBER 15, 2020

It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. My own predictions. There is no order of merit to the placement – and you’ll find my own predictions at the very bottom – and a tip for getting invited to this prognostication party next year.

Marketing 167

Marketing Employee Content Marketing Training 167

Doctor Spin

DECEMBER 7, 2023

Traditionally, intelligence was viewed narrowly, often limited to linguistic and logical-mathematical abilities. However, Howard Gardner’s theory of multiple intelligences broadens this perspective, introducing a more holistic and diverse understanding of human capability. 1 Gardner, H. Frames of Mind: The Theory of Multiple Intelligences.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Buzzstream

MARCH 13, 2024

Although it can be tempting to purchase a handful of links from Fiverr for tens of dollars, what if I told you there was a way to create AI-proof, competitor-proof backlinks with a strategy that Google approves of and truly likes ? What is Digital PR? Digital PR exists somewhere between traditional PR and white hat link building.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

OCTOBER 19, 2016

During their Influence by the Numbers: The Science Behind Influencer Marketing webinar, they explored targeting and outreach best practices, the difference between paid and owned strategies and the best measurement practices to prove success. What an influencer is saying and how they are saying it matters too.”.

Marketing 120

Marketing Measurement B2C Internal 120

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. During that time, we have also dealt with many changes in the traditional and digital media and public relations environments.

Automotive 68

Automotive Technology Engineering Trade Shows 68

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. This is because content marketing is about publishing and building an audience you own, rather than rent. The Blogging Gutenberg .

Blogging 60

Blogging Marketing SEO Content Marketing 60

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. So, what hashtags should you use? You can go to the explore page and find what hashtags get the most action. Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. 07 percent for Facebook.

Instagram 158

Instagram Publicity How To Social Media 158

Cision

NOVEMBER 23, 2015

Over the past decade, social media has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Climb the Ladder.

Social Media 120

Social Media Media Pitching Media Training 120

Buzzstream

FEBRUARY 1, 2024

With email outreach, you get out what you put in. With that out of the way, here are our favorite email outreach templates to help you reach your targets, get those links, earn some coverage, and win those deals. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results.

Pitching 87

Pitching Infographics Survey Resources 87

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. But let’s start with the basics of what a PR strategy is, why you need it, and how you can create one. What is a PR Strategy? Why is it important?

Strategy 76

Strategy eBook Consumer Fashion 76

Critical Mention

JULY 18, 2018

Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company?

Data 60

Data SEO Engineering Strategy 60

Stephen Waddington

DECEMBER 30, 2019

Let me know what I’ve missed. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. The Paid, Earned, Shared and Owned (PESO) model has emerged as a planning model. It’s a work in progress. PR is a social science.

Government 103

Government Education Print Ethics 103