Flack's Revenge

OCTOBER 21, 2021

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. The podcast was conceived to equip tech PR and marketing with the info needed to get the best possible results, in an informative and easily digestible format. (As Is it pay-for-play?

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. The podcast was conceived to equip tech PR and marketing with the info needed to get the best possible results, in an informative and easily digestible format. (As Is it pay-for-play?

SEO 156

SEO YouTube Interviews B2B 156

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I do a lot of work in legaltech – and all those vendors have lawyers on staff. Why do vendors in PR skip this part?

Analysis 142

Analysis Tools Software SMB 142

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. They indicate what is hot, and what is not, with words and actions. But what about enterprise tech? Users and decision-makers aren’t generally surfing TikTok or watching Kylie’s Instagram to see what the next big thing will be.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. They indicate what is hot and what is not, with words and actions. But what about enterprise tech? Users and decision-makers aren’t generally surfing TikTok or watching Kylie’s Instagram to see what the next big thing will be.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. So, says Propel, which provides PR software.

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Effective Thought Leadership in B2B ).

Survey 174

Survey Marketing B2B Study 174

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

When big things are happening at your organization, it makes the PR roadmap fairly clear. But what if you have no news? What happens when your big story from last quarter has run its course? Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. .

How To 334

How To Media Healthcare Survey 334

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

Or do they? The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. What’s going on? Or that cutbacks have affected the PR and social media teams that support social engagement by senior leaders.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Plenty of companies are opting to use social media to share company news instead of the classic release.

SEO 221

SEO Data B2B Writing 221

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 167

Technology Publicity Software Pitching 167

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. For B2B companies, an educated customer is like gold.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. Stellar bylined content.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be c) More companies create their own content and channels to reach audiences instead of traditional media channels. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. What persistent problem does it solve?

B2B 232

B2B Agency Energy Media Relations 232

Bianchi Biz Blog

SEPTEMBER 7, 2023

With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, doing social media promotion, and creating blog posts, videos, webinars and other content. Why is that?

Automotive 73

Automotive Media Mobile B2B 73

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. Have a distinct voice. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. You can add the top lines together when a deal closes – and presto – you’ve grown faster. The second reason is to acquire customers.

Company 148

Company Tools Technology Software 148

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. Every company has a story, and that story can be a valuable public relations tool — and the best kind of free exposure.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Onclusive

AUGUST 22, 2019

Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved.

Communications 199

Communications Marketing B2C Advertising 199

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. Occasionally, there is an additional roundup post on Saturdays , because I simply enjoy doing it. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing.

Blogging 80

Blogging Publicity Marketing Survey 80

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. It can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new. How can they make it big to the people who matter?

Technology 157

Technology Product Launch B2B Software 157

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet?

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

ImPRessions - Crenshaw Communications

JUNE 11, 2018

A PR team or agency would work to build brand credibility through news announcements and feature stories. What changed? What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation.

SEO 147

SEO B2B Google Guidelines 147

Bianchi Biz Blog

AUGUST 17, 2023

Being an automotive or mobility tech supplier at CES comes with a list of challenges along with opportunities. But with any show of this size, the competition for attention can be fierce. Not Realizing You’re Already Running Behind We hate to tell you this, but chances are you might already be behind in your CES PR planning.

Automotive 76

Automotive Mobile Technology Resources 76

Sword and the Script

OCTOBER 20, 2020

What books do you recommend? Which organizations, blogs, anything communications/PR, do you recommend subscribing?” I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. I may add or remove resources over time.

Resources 117

Resources Publicity Reddit Interviews 117

Bianchi Biz Blog

APRIL 24, 2023

In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Just one or two clients? Just a few projects?

Automotive 79

Automotive Agency Mobile Trade Shows 79

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. What does that mean? And that brings us to this month’s PR Tech Sum. Check out our services.].

Software 120

Software Technology Advertising Advertising 120

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. Taking place Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. You can the results nearby. I do have a sense of humor.

Publicity 85

Publicity Survey Enterprise Pitching 85

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. A short-lead byline can even newsjack headlines.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability.

Leadership 189

Leadership B2B Marketing Study 189

Bianchi Biz Blog

FEBRUARY 4, 2021

You’ve seen the articles and blog posts for start-ups that have titles such as: “ Three PR Hacks To Boost Your Startup’s Exposure ” or “ 4 Public Relations Shortcuts to Get More Media Coverage.”. But before we get to that, let’s talk about business, the auto industry and PR to set the stage. Trust is Key to Winning Business.

Automotive 91

Automotive Mobile Agency Technology 91