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A good newsroom will improve your SEO

Presspage

Google does not like pdf, it likes posts and pages. A pdf does not contain this information. Obviously you can add metadata information to a pdf to make it easier to find the file, but Google prefers posts and pages to pdf. Social sharing will improve your ranking.

SEO 141
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3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]

Sword and the Script

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20). 15% of bloggers say they spend 4-6 hours on a blog post.

Study 79
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Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 115
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Say What?

Bad Pitch Blog

The Bad Pitch Blog received nearly 50 comments across this blog and Facebook about what NOT to say to the media. This pdf file serves up sage advice from Zena Weist, Gavin Heaton, Donna Papascosta, Jay, Brandon Carter, Becky Mochaface, Jen, Griff, Mike Keliher, Celeste, B.L. Thanks to everyone who submitted an entry.

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Gracious marketers gone before share all you need to know on applying for a Google Grant and implementing non-profit AdWords campaigns (PDF). You can use Donor Tools to track donations and donor profiles, create communications with donors, and tag contacts and communications for organization and reports. Clipped from [link] [.]

Tools 99
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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? My First Guest Blog for @Shonali on Digital Marketing for Nonprofits!

Google 101
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The First Good Pitch

Bad Pitch Blog

It''s only fitting that the Bad Pitch Blog was itself pitched by a public relations person less than eight hours after it was launched. In this case, it was a good pitch from Blake Barbera at the Wet Feet PR Blog. Here it is: -- Subject: CES - pitch analysis Body: Hey there, I came across your new blog through Media Orchard.