Stern + Associates

FEBRUARY 13, 2024

I recommend reading widely and consuming media (podcasts, newsletters, blogs, etc.) Stern Strategy Group connects you with renowned thought leaders whose insights, strategies and management frameworks help organizations fuel growth and disruptive innovation to better compete in a constantly changing world.

Internal 107

Internal International Groups Employee 107

ReimaginePR

MAY 2, 2015

The real problem: Most people jump into finding solutions without first really understanding the problem. If you’ve had a lot of PR and buzz around your product, the problem may run deeper. Chances are good, though, that it’s not a doing problem. It’s a being problem. Sales slow? Much deeper.

Brand 120

Brand Branding Meeting Training 120

Doctor Spin

NOVEMBER 16, 2023

It can lead to difficulties in problem-solving and decision-making, as thoughts may wander without reaching a conclusion or logical endpoint. Understanding these different types of thinking can help identify and address cognitive fallacies and biases in decision-making and problem-solving processes. Unfocused thinking.

eBook 52

eBook Analysis System Data 52

PR in High Definition

FEBRUARY 24, 2020

But she did expect her agency to work out problems, and only go to her if they hit a dead end. It’s important to know the framework in which you expect proactivity and resourcefulness. A curious and open-minded agency may find you some PR gold even though their initial intention was to problem-solve. Reasonable, right?

Agency 83

Agency Resources Tools Training 83

Sword and the Script

JANUARY 16, 2018

a white paper that makes the case for solving a problem in a new way. A blog that publishes every day, a newsletter that goes out once a week, or article-section of a website that updates a twice a month, are all sound and classic examples. an email about announcing the new product to customers or prospect.

Content Marketing 90

Content Marketing Marketing B2B Engineering 90

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

PR in High Definition

APRIL 10, 2019

Overall, the INATBA’s goal is to create an amalgamated framework for the development and implementation of blockchain technology. The problem isn’t the technology or the implementation, but the fact that the fundamentals of the problem are simply too complicated. The post Blockchain — the solution to the world’s problems?

Technology 54

Technology Education Government Industry 54

Shift Communications

AUGUST 22, 2016

We’ll explore why it’s important, what it is, major frameworks and limitations, and how digital ethnography will be practiced by PR practitioners. We create generic, one-size-fits-all communications, from eBooks to blogs to social media accounts to press releases, assuming that we have one giant audience who wants our stuff.

Analysis 60

Analysis eBook Analytics Study 60

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. Take one step back from our solution – what’s the core problem our product solves? How do we then transform that problem into a headline?

Creativity 96

Creativity Product Launch Examples Energy 96

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Samsung Electronics America’s Director of Reputation & Risk, Christopher Rivera, joins NewsWhip’s Head of Research and Editorial, Benedict Nicholson, to share about the importance of developing a reputational framework. Watch webinar.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. Take one step back from our solution – what’s the core problem our product solves? How do we then transform that problem into a headline?

Creativity 76

Creativity Product Launch Examples Energy 76

PR 20/20

NOVEMBER 20, 2018

We define a Marketing Growth Hackathon as an interactive event in which marketers, executives and/or entrepreneurs come together to solve business growth challenges. Bottom line: It creates a framework for you to approach strategy without feeling directionless. The hackathon model solves for one SMART goal (i.e.

Strategy 62

Strategy Marketing Internal International 62

Stephen Waddington

MAY 23, 2018

Jean has been a driving force behind the Global Alliance’s work to define a capability framework for PR. The CIPR #AIinPR panel defines AI as a sophisticated application of technology whereby a machine demonstrates human cognitive functions such as learning, analysis and problem solving. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Bianchi Biz Blog

MARCH 4, 2021

Other frameworks, like the Global Reporting Initiative (GRI) and the UN Sustainable Development Goals (SDGs), also informed the study criteria. The GEM is founded on the belief that corporate transparency on ESG is the foundation for solving local, regional, and global sustainability problems and building trust with world leaders.

Report 87

Report Company Financial Study 87

Sword and the Script

FEBRUARY 18, 2017

See these related posts: How Long Should a Blog Post Be? [A B2B Blog Metrics: 4 Effective Categories to Measure Success. Native ads can work, but within a framework for best results. 4) Producing quality content ( B2B could have solved this problem yesterday ). A Data-Driven Answer for B2B].

B2B 66

B2B Marketing Advertising Advertising 66

PR 20/20

MAY 8, 2019

And we have an extensive network of experts and vendors we can draw from to solve problems and build competitive advantages for our clients. Piloting AI goes beyond the splashy headlines and buzzwords to explore a practical framework that makes AI approachable and actionable for your marketers and executives. Increases revenue.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

NOVEMBER 26, 2016

It’s about helping buyers uncover and define business problems – and framing thinking for solving those. As with every week, below are three exceptional articles, reports or blog posts, that I’ve vetted and recommend for further reading. The hype cycle is a framework the organization applies to study emerging technology markets.

Brand 60

Brand Branding Content Marketing Film 60

PR Conversations

JULY 24, 2014

The espoused Excellence Theory states that for an organization to be effective it must behave in ways that solve the problems and satisfy the goals of stakeholders , as well as of those of management. Contents are available on Sotheby’s website and its social media properties, such as its YouTube channel and blogs.).

Marketing 87

Marketing Communications Video Reputation 87

Buzzstream

SEPTEMBER 30, 2021

The problem. Let’s be honest, there’s also a huge difference between a content idea that could make a great blog post and one that can actually go off to secure links and drive traffic, rankings and revenue. . The ROR Framework. It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone.

Digital PR 71

Digital PR How To Reddit Engineering 71

Contently - Strategy

DECEMBER 1, 2022

It’s a clear, simply stated framework for communicating why your product is the right purchase for your target customers. Draft personas that include made-up names, company titles, demographics, and a summary of the problems that person faces and how you solve them. What Makes Good Brand Messaging?

Strategy 99

Strategy Brand Branding How To 99

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.”

B2B 130

B2B Trends Video Course 130

Sword and the Script

AUGUST 5, 2014

While there’s a ton of blog posts from PR pundits telling you what you can’t do for measurement — and they do so with a frightening zeal that borders on religious fascism — few offer pragmatic advice. What PR needs is a framework to think about measurement and organize itself to measure. It ought to be a lot.

Measurement 118

Measurement Analytics Tools SEO 118

Contently - Strategy

OCTOBER 15, 2021

Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.”

B2B 57

B2B Content Marketing Trends Marketing 57

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. For that, we need a logical, use-case based framework. The Need for a Marketing AI Framework. The Marketing AI Institute was created and is powered by PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

Karen Freberg

OCTOBER 20, 2017

I was approached by several professionals who knew I would be in attendance and introduced themselves and thanked me for the blog post I wrote last year about my experience at Adobe MAX and EDUMax. I had a chance to chat with many professionals from Adobe, and I was greeted with a friendly smile, handshake, and a thank you. The answer is no.

Creativity 40

Creativity Social Media Education Conference 40

PR Conversations

AUGUST 17, 2014

Are they familiar with conceptual frameworks that help improve communications? Is this really something that we cannot solve? The second issue relates to a blog post write by Lisa Kovitz on the Edelman Global Practices site following the death of Robin Williams. Do they understand semiotics?

Education 87

Education Training Policies Crisis Management 87

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? Solving these issues won’t happen during billable hours. And your team can be using outdated processes to solve these new problems. Further on we’ll look at how your team can uncover these problems.

How To 60

How To Software System Employee 60