Shift Communications

FEBRUARY 18, 2020

More and more marketing leaders are being called on to adopt revenue marketing. All activities they pursue, from easily tracked digital ads to PR campaigns, must show ROI. Not all PR programs are set up for this nor are all PR programs meant to track sales metrics. WHAT’S MEASURABLE. WHAT’S IMMEASURABLE.

Measurement 107

Measurement How To Analytics Marketing 107

The Resolution Blog

APRIL 9, 2019

During our chat, she shared her extensive experience with Paid, Earned, Shared, and Owned media, and how it’s changing the PR world. During our chat, she shared her extensive experience with Paid, Earned, Shared, and Owned media, and how it’s changing the PR world. All of it is so siloed. That’s just the subscription model, though.

Marketing 120

Marketing Analytics Measurement Data 120

Bianchi Biz Blog

AUGUST 8, 2022

Industrial Internet of Things (IIoT) and data analytics stories roll across my desk often, and I think these may be the most important technologies available to manufacturers today. Even small- and medium-sized manufacturers can reap significant returns from IIoT/data analytics projects.

Technology 93

Technology Meeting Media Analytics 93

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. PR is a broad discipline.

Measurement 85

Measurement Survey Web Software 85

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.

Publicity 85

Publicity Survey Enterprise Pitching 85

The Resolution Blog

DECEMBER 16, 2015

‘How can PR innovate’ is a question I’ve been asking for a while now. Firstly, although the situation is slowly changing the generalist structure adopted by PR agencies risks making it harder for practice to adapt to the specialist nature of digital. This can limit innovation.

Case Study 120

Case Study Agency Creativity Study 120

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. A little bit of intelligent automation can go a long way to reduce costs and drive revenue when you have the right data and the right use case.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The Marketing Artificial Intelligence Conference (MAICON). agenda is now live featuring 40+ sessions and 60+ speakers over three days, July 16 - 18, 2019 in Cleveland, Ohio.

Conference 77

Conference Case Study Marketing Analytics 77

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. What sort of data?

Internal 63

Internal International Data Media 63

PR 20/20

SEPTEMBER 8, 2021

This is a story about the future of PR 20/20. I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. But first I want to take a moment to tell you how it all began. It was the most exhilarating and exhausting time of my life.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….

Analytics 68

Analytics Report Technology Pitching 68

Shift Communications

MAY 3, 2016

Media Lab and Deloitte launched the joint project Data USA. We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR? We can always rely on them to tell us what to do next, right?

Content Marketing 60

Content Marketing System Google Data 60

Solo PR Pro

JANUARY 7, 2019

Increased reliance on these smart speakers — for news, listening to music, and searching for information — means PR pros need to incorporate “speakable content” into client communications plans. Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. Voice Search / AI. The result?

Trends 45

Trends Google Crisis Management Data 45

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. It’s a work in progress. Let me know what I’ve missed.

Government 103

Government Education Print Ethics 103

Critical Mention

AUGUST 2, 2018

As such, PR pros must determine how they can best leverage technology to stay current. Companies that adopt technology and are digitally minded stay ahead of the curve, and the others that can’t (or won’t) keep up become obsolete. What does AI mean to PR? The impact of technology on public relations is accelerating.

Technology 60

Technology Crisis Communications Pitching Software 60

Shift Communications

JULY 29, 2015

Look in your web analytics at Twitter’s traffic over a multi-year period. Investors remain unimpressed, however: Looking Ahead: What It Means For Marketing and PR. Additionally, the Whetlab integration for big data may already be reaping rewards; more to come in a future blog post on this!

Twitter 60

Twitter Social Media Mobile Media 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. Jason Brown , Founder/Principal, PublicCity PR. Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

SEPTEMBER 8, 2021

This is a story about the future of PR 20/20. I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. But first I want to take a moment to tell you how it all began. It was the most exhilarating and exhausting time of my life.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports.

Trends 60

Trends Media Report Technology 60

PR 20/20

AUGUST 8, 2017

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). And, in an era of widespread adoption, there’s no surprise that 58% of B2B companies plan to explore marketing automation if they haven’t already. Here, you’ll find a summary of email, blog, landing page and overall website performance. which is 1.6

Software 47

Software Tools Internal International 47

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

Data 195

Data Communications Reputation Data-Driven PR 195

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. These include content analysis, keyword selection, data-driven content creation, optimization, creating personalized content, and A/B testing to improve content.

Content Marketing 40

Content Marketing Company System Marketing 40

Beyond PR

AUGUST 3, 2016

When product and marketing teams are aligned, brands can take their product launches to the next level — inspiring customers to adopt, support, and even advocate for a new product. I’ve had the pleasure of experiencing this firsthand by working with some of our contributors on Beyond PR, among them Alexa Hoffman.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. 74% of PR pros report an increase in work quality when using AI. Chances are you’ve got a lot on your plate.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR Conversations

SEPTEMBER 22, 2015

A focus on skills and evolving trends, as well as the PR profession’s strategic value, remain key to a more effective female presence. A few years ago, I wrote a post for PR Conversations, where I detailed issues faced by Italian women working in PR. All of the women interviewed are PR practitioners, some at the executive level.

Interviews 40

Interviews Enterprise Corporate Internal 40

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 2) Marketing analytics enable better efficiency. “In Predictions reflect facts, experience, and often a bit of hope for the future.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year. You know there will be some kind of crisis, and with the right data you won’t let it go to waste.

Measurement 40

Measurement Analytics Data Reddit 40

Sword and the Script

DECEMBER 1, 2020

There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive PR software that overpromises and underdelivers. So, they set out to do something about it and start a new PR tech company. The product will be better because it’s made for PR and by PR.

Pitching 84

Pitching Report Tools Software 84

Cision

MARCH 13, 2017

Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Yet, there is a lot of movement in the content distribution market and new trends are replacing traditional PR practices. Should you invest more in SEO or in PR?

SEO 229

SEO Social Media Tools Google 229

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Our impressive group of solo PR professionals often step outside the traditional media relations box to offer clients a wide range of offerings in their suite of services. What are some other services you offer to clients in addition to PR?

Media Relations 97

Media Relations Media Social Media Internal 97

PR 20/20

NOVEMBER 29, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. A recent research project from MIT Sloan Management Review and The Boston Consulting Group (BCG) analyzed AI adoption based on a global survey of 3,076 business executives.

Marketing 47

Marketing Technology Training Privacy 47

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Beyond PR

JANUARY 18, 2018

Entitled “ The Rise of Earned Media: Quantifying Comms and PR Value, ” I was joined by James McQuivey of Forrester and Amy Binder of R.F. As people consume articles, blog posts, and videos, not all sources are created equal. As marketing budgets grow, much focus has been on digital marketing for owned and paid media. Room to Grow.

Media 75

Media Advertising Advertising Measurement 75

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63