PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post.

Blogging 52

Blogging Marketing Pinterest SEO 52

Stephen Waddington

MAY 2, 2018

Inbound PR is a new book about modernising marketing and public relations by Iliyana Stareva. In the book Iliyana describes the skills and workflow needed to build or modernise an agency around her inbound model. I’m a long-time fan of Iliyana’s blog. Iliyana has used her blog to help develop her thinking.

Blogging 61

Blogging Agency Meeting Web 61

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). While many see PR and SEO as two separate and unrelated disciplines, there are many places where the two overlap. Can PR teams “earn” backlinks?

SEO 203

SEO Engineering Google Examples 203

Inbound PR

JANUARY 4, 2023

Even though I didn't write much here last year (although I had great intentions but ended up writing a book ), the blog kept being popular with lots of views and readers so today I'm doing a review of what you liked the most in 2022 here. I will use this info to create new content that aligns with what you're reading the most.

Blogging 99

Blogging Analysis Writing 99

Communications Conversations

DECEMBER 3, 2014

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015? I started my blog almost six years ago now.

Blogging 144

Blogging Writing Creativity Meeting 144

Inbound PR

DECEMBER 25, 2018

I also think about this blog and how for yet another year (its 7th!), I've managed to keep up with it because it's hard to have a demanding full-time job and then keep maintaining this blog on the side in addition to publishing my first book Inbound PR.

Blogging 48

Blogging Travel Internal International 48

5W PR

MARCH 4, 2022

Inbound marketing aims to create content that is relevant to target audiences. The non-intrusive elements that make up inbound marketing are crucial. Inbound marketing automates the process of marketing and as a result, conversions happen quicker. Given below are essential components of any effective inbound marketing strategy.

Strategy 88

Strategy Marketing Survey Consumer 88

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Marketers, business owners and PR professionals—including the Polaris team—were concerned and confused about the pending law. It also attracted the most inbound links. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. You don’t need a PR expert.

Digital PR 83

Digital PR SEO Engineering eBook 83

Inbound PR

JANUARY 6, 2021

As the new year begins, not only do I reflect on what's happened for me personally and professionally, but also on how this blog has been performing. I didn't neglect the blog but I didn't have as much time for it as I would have wished so I had to move down my publishing schedule from once a week to once every two weeks.

Blogging 64

Blogging Company 64

Sword and the Script

AUGUST 21, 2018

That’s one of the side benefits of growing up in tech PR – you are exposed to many facets of business. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. 1) By the looks of your background, you came up through the PR ranks and wound up as CMO.

Marketing 64

Marketing Data Interviews Agency 64

PR 20/20

OCTOBER 12, 2021

Day one of HubSpot’s annual INBOUND conference is nearly a wrap, and boy does it feel good to be back in the thick of conference szn*. *I It was clear on day one that the theme of this year’s INBOUND was focused on customers. We’ll be updating our blog all week long with more INBOUND goodness. Become an Inbound Insider.

Enterprise 72

Enterprise Knowledge Base Survey Conference 72

PR 20/20

SEPTEMBER 28, 2020

Most years, members of the PR 20/20 team pack up and head to Boston for a few action-packed days at HubSpot’s annual INBOUND conference. Photo credit: PR 20/20 teammate Ashley Sam's INBOUND setup. The theme of this year’s INBOUND centered around not just surviving, but thriving in the new normal. Marketing Hub.

Enterprise 98

Enterprise Knowledge Base Conference System 98

Deirdre Breakenridge

JANUARY 12, 2017

ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources. Is PR Right for me?”

Media Relations 150

Media Relations Media Pitching Television 150

Inbound PR

MAY 22, 2018

Disclaimer: This blog post is not legal advice to use to comply with the EU's GDPR. GDPR is full on inbound. It just provides some useful information but you should seek legal counsel to ensure you comply with the GDPR. The GDPR or EU's new general data protection regulation is coming into effect on 25 May.

Data 48

Data Blogging Company Communications 48

Inbound PR

JANUARY 8, 2020

Top 10 Blog Posts Written in 2019 Based on Traffic. I do this every year and it helps me plan the content that I should be creating in the new year based on the popularity of past posts. At the end of the day, I write to share my knowledge with you but I also want to ensure that what I write is of value to you as my readers.

Blogging 62

Blogging Analysis Writing 62

Frederik Vincx

JULY 25, 2023

Till then, they had been managing their media outreach with Excel and Outlook and blogs. The challenge and opportunity was to create a PR toolkit that helped brands communicate effectively with media, bloggers, and stakeholders. And later creating an inbound sales engine via content marketing and conversion optimization.

Software 78

Software Banking Resources Government 78

The Proactive Report

JULY 20, 2016

A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. The results showed that relevant inbound links are an almost perfect correlation to high rankings in Google. Watch this video.

Google 100

Google SEO Study Digital PR 100

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. I can’t remember the last time I saw a blog roll, can you?

SEO 113

SEO Community Blogging LinkedIn 113

PR 20/20

OCTOBER 12, 2021

Day one of HubSpot’s annual INBOUND conference is nearly a wrap, and boy does it feel good to be back in the thick of conference szn*. *I It was clear on day one that the theme of this year’s INBOUND was focused on customers. We’ll be updating our blog all week long with more INBOUND goodness. Become an Inbound Insider.

Enterprise 52

Enterprise Knowledge Base Survey Conference 52

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read.

SEO 98

SEO Interviews Blogging Engineering 98

Inbound PR

JANUARY 1, 2019

Last week we reviewed the top posts on this blog based on views , this week I want to show you the 12 posts that defined 2018 for me. They explore Inbound PR and the book I published about it this year, internal communication, marketing, leadership and social media. The 12 Blog Posts of 2018 that Defined Iliyana's Blog.

Leadership 49

Leadership Internal International Blogging 49

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Stephen Waddington

MARCH 3, 2019

Foreplay in B2B marketing, inbound PR, personal learning, endings and beginnings, #CommsSchool and a birthday fundraiser. I wrote this week on my work blog about a better way to start a conversation. Book: Inbound PR I’m going to re-read Iliyana Stareva’s blog-to-book Inbound PR this week after a conversation on Twitter.

B2B 61

B2B Local Web LinkedIn 61

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. Q: How have your previous experiences (working at HubSpot and Toast) shaped your current perspective on inbound marketing?

Marketing 74

Marketing SEO Trade Shows Technology 74

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. You posted full blog posts on the main blog index page.

Blogging 48

Blogging Creativity Agency Mobile 48

PR 20/20

OCTOBER 9, 2018

Over the past year at PR 20/20, we’ve spent time reflecting on our core audience—who they truly are and how we can inspire them. This includes all PR, video, audience development, and social and community management that my team handles. Q: How have your previous experiences shaped your current perspective on inbound marketing?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

The Proactive Report

JULY 28, 2014

And your score is influenced by the quality and importance of other sites and people referring to your content (Ah yes, those necessary inbound links.) Link out to authority sites and blogs. Get links pointing to your site and your newsroom from authority sites and blogs. Online PR' Google Authorship.

Google 174

Google SEO Reputation Writing 174

PR 20/20

OCTOBER 24, 2017

This post was written by PR 20/20 intern Sammie Fisher ( @sammiefisher3 ). Do you need more blog subscribers? >>Related Read: How Can I Generate Blog and Email Subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Of course you do. Update your CTA.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. PR as a lead generation machine. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation.

SEO 125

SEO Case Study Conference Retail 125

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Inbound PR

AUGUST 5, 2019

When I was in my first year at university, I fell in love with marketing and communications and specifically, PR. I decided to follow their footsteps and set myself a goal: One day, I will publish a book about PR with Wiley. By starting a blog in that first year of university. How did I do it?

Blogging 56

Blogging SEO Writing Internal 56

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. A few additional resources of interest: This Inc 500 online newsrooms report 2013 from Sally Falkow is interesting, as are these three articles: Six Elements Your Online Newsroom Must Have by Arik Hanson, PR Daily.

How To 242

How To Survey Resources Social Media 242

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. Here’s your monthly PR Tech Sum. >>> billion global market for Media Intelligence/PR software and information solutions.” Agility PR Solutions saw business up “4.9% Give our services a try.

Internal 147

Internal International Tools Software 147

Shift Communications

DECEMBER 10, 2014

Back in September, we attended the FutureM and INBOUND Conferences in Boston. Gini is a PR and Digital Marketing maven, agency CEO, blogger, author, speaker and educator. Her award-winning blog, Spin Sucks, is one of our favorite PR and Marketing resources on the web. WHO is Gini Dietrich and WHY should you care?

Marketing 155

Marketing Technology Web Conference 155

Shift Communications

NOVEMBER 20, 2014

Back in September, we attended the FutureM and INBOUND Conferences in Boston. His blog {grow} is a fantastic resource for marketers and anyone running a business. He’s a best-selling author – check out Return On Influence, Born to Blog, Tao of Twitter, and Social Media Explained. WHO is Mark Schaefer and WHY should you care?

Marketing 150

Marketing Conference Social Media Education 150