Shift Communications

MAY 22, 2017

Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. ibmvision How @IBMWatson digests and processes regulations as a series of workflows. The Frictionless World.

Publicity 166

Publicity Data Analytics Advertising 166

Cision

JUNE 2, 2017

How Do You Compete in a Digital World? So how do you keep an eye on your competition, keep ahead of the game and compete globally? Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. The Inside Story on How to Spy on Competitors (& Innovators).

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Give our services a try.

Tools 99

Tools Survey Pitching Analytics 99

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Having a library ensures that we’re all working together to make our brand better known for a specific set of search terms and keywords.

Brand 208

Brand Branding How To SEO 208

Critical Mention

FEBRUARY 22, 2019

Artificial Intelligence (AI) is a hot-button topic across all industries. While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

PR Conversations

JUNE 28, 2020

How about the Diffusion of Innovation, Nudge or SMART objectives? I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). There are some acronyms that we become so familiar with that we no longer know who originated them.

Measurement 133

Measurement Social Media Blogging Mobile 133

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. That tech stack can make inbound marketers more productive, personalized, and performance-driven. Humans are unable to conceive of the optimal set of instructions to guide the machine on how to personalize experiences at this scale.

Marketing 81

Marketing eBook System Tools 81

Bianchi Biz Blog

FEBRUARY 2, 2023

ChatGPT – the artificial intelligence (AI) platform that everyone’s talking about. Some see it as a threat to their jobs ( The New York Post said: ChatGPT could make these jobs obsolete: ‘The wolf is at the door’ ). A Google search turned up more than 36 million news items about it.

Automotive 80

Automotive Training Customer Service Data 80

Sword and the Script

FEBRUARY 2, 2021

For a while, it was standard operating procedure among marketers to sprinkle the words “artificial intelligence” and “machine learning” into every product announcement. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> >>> Did you know? . >>>

Software 120

Software Technology Advertising Advertising 120

Cision

APRIL 27, 2017

There were so many amazing speakers but since this is the Cision blog, I’ll focus on those not employed at Cision. Last night was a whirlwind of activity: from setting up at The Chicago Art Institute, to livestreaming the event, to live tweeting every other brilliant thought that came out of the fantastic lineup of speakers’ mouths.

Data 264

Data Leadership Tools Advertising 264

PR 20/20

NOVEMBER 8, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Almost all marketers have the same question about artificial intelligence: How do I get started? We put together a list of the 12 artificial intelligence articles marketers should read.

Marketing 40

Marketing Case Study Conference Tools 40

Sword and the Script

JANUARY 3, 2023

How is public relations defined? The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. It’s not a bad take.

Interviews 98

Interviews Publicity Technology Social Media 98

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. With how fast paced our industry is, what promises success today, could be forgotten by tomorrow. How Can I Apply It? Marketing Account Intelligence Software.

Trends 57

Trends Marketing Software Video 57

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. The more involved all parties are in the entire strategic process, the easier it is to align needs, goals, expectations, and priorities.

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

MARCH 6, 2020

After watching Watson’s victory, Roetzer immersed himself in artificial intelligence (AI) research, eventually realizing that this technology would lead another, far greater disruption within the marketing industry. A New Intelligence. “At And then being able to make predictions at superhuman levels.”.

Ethics 52

Ethics Conference Technology Employee 52

PR 20/20

OCTOBER 27, 2020

It’s clear, from our perspective, that HubSpot is making a dedicated, multi-year effort to bake AI into every part of its platform and ecosystem where it makes sense. In its Q2 2020 investor presentation, HubSpot outlined its strategy to grow its total addressable market even further by becoming a platform for business growth.

How To 59

How To Marketing Enterprise Data 59

PR 20/20

JULY 25, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. If you’re a marketer who wants to use artificial intelligence, the internet certainly isn’t doing you any favors. Artificial intelligence can solve either problem (or both). See even more like it here.

Marketing 41

Marketing System Analysis Analytics 41

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Make sure the C-Suite sees and understands the contribution your team makes every day. Establish KPIs and making them accessible to everyone. PR and communications predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Contently - Strategy

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. How NLP Drives Google Search Algorithms One of the foundational techniques for optimizing content to attract organic traffic is search engine optimization (SEO).

SEO 93

SEO Strategy Google Engineering 93

Sword and the Script

MAY 5, 2020

That’s how The Content Advisory opened up its newsletter on May 1 st. If you’re a vendor, here’s how to get into the column. >>> Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. Or, maybe it’s March 77th.

Pitching 84

Pitching Survey System Technology 84

PR 20/20

JULY 9, 2020

How often do you create content? Unsure how? It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. One of the best suggestions? You can trust us. Our team uses these tools, too! BuzzSumo can help.

Google 90

Google SEO Trends Content Marketing 90

PR 20/20

SEPTEMBER 25, 2017

But, how can you truly ensure you are getting the most out of your time away from the office? The session, A Content Marketing World Review - What to Do Next After a Week of Learning , presented by Lisa Dougherty ( @BrandLoveLLC ) and Michele Linn ( @michelelinn ), discussed how attendees can truly take away value from conferences.

Conference 62

Conference Marketing Local Advertising 62

PR 20/20

JULY 3, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job? Should Content Marketers Fear Artificial Intelligence?

Content Marketing 40

Content Marketing Marketing Data Technology 40

Shift Communications

JUNE 20, 2018

A longtime ago, the modern man realized how crucial it is to integrate technology in every field of life. Having built-in marketing automation, a mobile app to make operation easier and portable, and induction of improved visuals lets a CRM tool admirably handle customer services and marketing.

Software 76

Software Tools Data Technology 76

PR 20/20

JULY 19, 2018

Most people spend 2-3 hours writing a single blog post, and many brands publish multiple times per week—sometimes multiple times per day. Read on for five intelligent tools to make your content strategy come to life more efficiently than you thought possible. AI-powered tech that truly automates the content production process.

Tools 41

Tools Strategy Analytics Data 41

Cision

MAY 29, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Things gradually changed with the Panda, Penguin, Pigeon and other updates.

How To 129

How To Content Marketing Engineering Advertising 129

PR 20/20

OCTOBER 23, 2018

With this information, we are poised to make 2019’s content marketing strategy the best year yet. With this information, we are poised to make 2019’s content marketing strategy the best year yet. Instead of talking about artificial intelligence, actually use it. Image credit: Content Marketing World and MarketingProfs.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

PR 20/20

AUGUST 20, 2019

We are now expected to make marketing decisions based more on metrics than experience and intuition. A custom alert can help you discover that one of your blog posts was shared by an influencer. How To Configure Your Dashboards. So what are we to do? The answer is “Yes” (to an extent). 4 Ways to Automate Reporting. Dashboards.

Report 40

Report Marketing Analytics Data 40

Mindful Marketing

AUGUST 10, 2020

China's TikTok has aroused the ire of the Trump administration because of its apparent threat to national security , but is addiction to the app an even greater cause for concern? For the past year or more, TikTok has been on my radar screen, mainly because I try to keep tabs on what’s trending with the Gen Zs I aim to engage.

Video 106

Video Social Media Creativity Mobile 106

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. What I saw was quite impressive.

Software 113

Software Tools Publicity System 113

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Fake press releases on major wires. Bitcoin Cash briefly spiked about 5%.”.

Software 92

Software Banking Technology Data 92

Sword and the Script

JANUARY 17, 2017

Sure, people to use automation tools to make Twitter easier (I’m a big fan of Buffer and Paper.li ) but they also use them to “grow their following” to be an “influencer.” Highlights from the State of Blogging in 2017 Survey. How to Conduct your Own Year in Review on Twitter [UML]. chuzcej4yz.

Twitter 60

Twitter Marketing Study Tools 60

Sword and the Script

OCTOBER 1, 2019

You can find previous summaries neatly organized under the PR Tech Sum and this page explains what vendors who aren’t on the list but would like to be added can do to make that happen. The use of AI to make suggestions promising. The use of AI to make suggestions promising. And now onward this month’s PR technology summary….

Pitching 61

Pitching Analysis Report Video 61

Beyond PR

JUNE 2, 2017

How Do You Compete in a Digital World? So how do you keep an eye on your competition, keep ahead of the game and compete globally? Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. The Inside Story on How to Spy on Competitors (& Innovators).

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

MAY 14, 2019

How do you compare a brief mention in a top tier business publication to a product review in a blog? Recently, I’ve begun looking more closely at PR technology , companies. As such, I had a chance to connect with Sean O’Neal , who is the president at Burlingame, Calif. The Onclusive newscrawler is at the center of its product.

Case Study 116

Case Study Software Data Web 116

PR 20/20

JANUARY 20, 2020

So how can you be sure your contact lists are properly scrubbed for old or unengaged contacts, without hours of manual work? HubSpot is a marketer’s dream, empowering us to manage our contact databases, list segmentation, content, website, social, ads (the list goes on) in one place. NeverBounce.

System 65

System Data Facebook Tools 65

Mindful Marketing

JANUARY 14, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When you think of artificial intelligence, do you hope it will make your life easier, or do you worry it will someday take your job? Can we trust AI to be our moral guide?

Ethics 89

Ethics System Training Data 89