The Resolution Blog

NOVEMBER 4, 2021

The post Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign appeared first on PR Resolution — by CoverageBook. We’re getting our ducks in order to make sure we’re measuring all the right things. I’ll write up a bigger post detailing all this very soon. But for […].

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The Resolution Blog

JUNE 9, 2020

The post Free Google Slides template for your next PR report appeared first on PR Resolution — by CoverageBook. If this is you, look no further we have put together a FREE PR report template for you to use. We really care about people’s time. So Stefan Testka, head of design at CoverageBook created this […].

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Google Report Technology Blogging 218

Brand24

FEBRUARY 23, 2021

If you're looking for a Google Alerts alternative, you might have found it right here. See a comparison between Google Alerts and Brand24. The post Top 6 alternatives to Google Alerts first appeared on Brand24 Blog.

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Google Comparison Blogging How To 78

NewsWhip

JUNE 22, 2023

Regular readers of this blog might remember we used to go through and manually categorize the top 250 articles and use that as the basis for our observations. Google, however, was the one tech brand involved in more serious conversations.

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Google Twitter Publicity Media 88

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. You could create a blog post for your website, repurpose that post into an organic video , and then post a backlinked blurb on social media. The post Improve Your Google Ranking with Search Intent & Optimization appeared first on Contently.

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Google Engineering SEO Writing 144

Agility PR Solutions

DECEMBER 18, 2019

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” — Brian Clark If you’ve been keeping up to date on Google’s ranking factors throughout 2019, then you’ve probably heard or read about Google’s focus on E-A-T – Expertise, Authority and Trust.

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Google Blogging Analysis Trends 147

Cision

JUNE 11, 2020

These advanced Google search techniques can help you refine your search results and find exactly what you’re looking for.

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Ishmael's Corner

MAY 31, 2020

Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird.more. The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Flack's Revenge

NOVEMBER 21, 2018

After some digging (using Google, natch), I discovered that the new Gmail feature is called Smart Compose. Google, you rock! I am posting this blog from Gmail and wanted to update you on the status of my relationship with Gmail Smart Compose. The post Google, you Complete Me! (A It Starts to get Weird.

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Google Writing Meeting Banking 168

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. As you can see, when you start to explore the waters of guest blogging for backlinks, things get very muddy quickly. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder.

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Blogging Google Writing SEO 62

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

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PR 20/20

FEBRUARY 7, 2023

B efore we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics. What is Google Analytics 4? Why is Google Analytics 4 important? Is Google Analytics 4 free? How can I set up my Google Analytics 4 account? Where can I find my Google Analytics 4 tracking code so I can tag my website?

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Analytics Google Mobile Measurement 69

The Proactive Report

JULY 28, 2014

Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. Trust is the X-factor that bulletproofs your site from Google slaps and algorithm updates.

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Google SEO Reputation Writing 174

Deirdre Breakenridge

JANUARY 18, 2022

A Guest Post By Keke Ellis, American University Grad Student, FEEL Blog Post Winner. Sadly, I still spend way too much time on Google, playing computer games, checking for texts. The post Blog Contest Winner: How The FEEL Model Can Get You Closer to Your Goals appeared first on Deirdre Breakenridge. There’s no FOMO here!

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Blogging Ethics Social Media Privacy 239

Cision

MAY 10, 2017

Automattic (the creators of WordPress) recently released a Google Docs add-on aptly named, WordPress.com for Google Docs. It’s a pretty simple add-on that allows you to draft and publish posts from Google Docs directly to your WordPress site. But what are the benefits to using Google Docs to draft content instead of WordPress?

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Google How To Enterprise Tools 225

PR 20/20

MARCH 28, 2023

Fortunately, Google Search Console is a powerful (free!) Below, we'll detail the steps you can take to use Google Search Console to fuel effective content ideas. Access Google Search Console First, you need to access Google Search Console by logging in to your Google account and selecting the website you want to analyze.

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Google How To Mobile Data 77

Cision

JULY 22, 2016

By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data. Use Annotations. Consider the Bigger Picture.

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Analytics Google Measurement SEO 120

Contently - Strategy

SEPTEMBER 19, 2023

Google Perspectives is bringing a fresh new angle to mobile search results. The new feature is part of Google’s ongoing efforts to shift its search algorithm away from a strict focus on keywords and toward a more nuanced understanding of search intent. Wait, What Is Google Perspectives? Not exactly.

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Google Strategy Reddit SEO 52

PR 20/20

NOVEMBER 28, 2022

Long story short, you can run thousands of reports in Google Analytics to evaluate the strength of your marketing program, particularly your website. Your Google Analytics data analysis may be prompted for various reasons, including strategic planning, benchmarking, or campaign evaluation. Blog Monitoring Questions.

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Analytics Google Case Study Data 52

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. Google is Killing FeedBurner Email; Here are 4 Alternatives. Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit. See you next year! Image credit: Pixabay.

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Blogging Software Google Content Marketing 133

Sword and the Script

FEBRUARY 18, 2020

Should you put dates on your blog posts and content? Here are the survey results: Should you or shouldn’t you put a date blog posts when you publish them? blogs #bloggers #publicrelations #contentmarketing #content. Top arguments for including dates on blogs and content: Context. ” But Google! .

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Blogging Survey Google Engineering 116

The Proactive Report

JUNE 29, 2015

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. Quality Content Checklist.

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Google Training Engineering Web 100

PR 20/20

APRIL 23, 2019

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website. Questions to Ask of Your Google Analytics Data. Blog Monitoring Questions.

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Analytics Google Case Study Data 102

The Resolution Blog

JUNE 18, 2018

AnswerThePublic presents questions being asked on Google around specific topics. Sophie has poured her audience insight knowledge and tips and tricks of AnswerThePublic into new eBook ‘Audience Insight in the age of Google’. Insight tools such as our own ‘ Answer The Public ’ have helped hugely in this area. link] Not ready to buy?

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eBook Google SEO Data 120

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. How often do you use Google Maps (or equivalent traffic and mapping apps) on your daily commute? Where to Start.

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Analytics Google Data Technology 143

The Resolution Blog

JULY 20, 2017

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. If XX site has Google analytics set-up we would like to use a tool called AnswerTheClient.com. An email template to ask for Google Analytics access.

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Analytics Google SEO Data 137

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

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Blogging Marketing Pinterest SEO 52

Melissa Agnes

FEBRUARY 19, 2015

As I’m sure you’ve heard, Google and Twitter have reached a deal that will allow Google to once again index tweets in real-time. This means that relevant and timely tweets may appear in your Google search results. Google is very secretive about their algorithms, so these are tough questions to answer.

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Google Crisis Crisis Management Crisis Communications 165

Ishmael's Corner

JANUARY 11, 2015

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. Bien Perez actually reported on the Google news five year ago. In short, he knows his stuff.

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Google Corporate Blogging Industry 60

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. The TED Blog.

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Blogging B2B Technology Pitching 136

Buzzstream

OCTOBER 30, 2024

Google first rolled out the Link Spam Update in 2022 , then again in June 2024. Google may have devalued listicle/roundup posts because they are so rife with link exchanges and buying. I believe Google wants this from sites, and a few studies have supported this. The blog area has over 1.2K Glassnode was another one.

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Analysis SEO Data Software 114

PR in High Definition

JANUARY 30, 2019

The European Union is in the process of finalising new copyright rules which could see Google pull its News service in Europe. The details have yet to be finalised but currently Article 11 would require aggregators like Google to pay when an article ‘snippet’ is featured. The post Could Google News disappear in Europe?

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Google Newspapers Financial Web 84

The Resolution Blog

JUNE 17, 2015

Ensure that you stay on the right side of Google. Without being aware of Google's guidelines and setting up your advertorial correctly, you could be in danger of burying your entire client's content online and making it completely un-searchable. Read on, then go and download the complete free e-book. About Stella Bayles.

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Google Guidelines SEO System 120

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Google Trends, Google Correlate and Think with Google are three of the tools we use most often. Google Trends. Google Correlate. Think with Google.

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Google Data Pitching Tools 98

The Resolution Blog

OCTOBER 21, 2015

I can prove it to you now with Google Trends. Now we have our example campaign let’s get started: Go to Google and search for ‘Trends’ & click on Google Trends at the top of the results. They went to Google and searched for more information. An example.

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Ishmael's Corner

AUGUST 5, 2018

Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. Techniques For Effective Business Communications.

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Google Communications Storytelling Government 78

The Resolution Blog

JANUARY 4, 2016

How do you plan blog content? Did you know that you can use Google Suggest to see what people are searching for? Have you thought about basing your blog content around the most popular questions asked for in Google? But too many and your blog will probably become too salesy.

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