Shift Communications

DECEMBER 28, 2015

Want to see how to do this for your blog? Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. Here’s how. Let’s take a look: The Facebook Paradox, Part 2: No Free Lunch.

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Data-Driven PR Facebook Analytics Google 60

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions. How can we access data for PR ROI?

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. The noise is created by the jumble of news sites, blogs of all types, celeb gossip, tweets and posts from numerous friends and acquaintances. Lookin’ good, right? Why do we believe in this approach?

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Shift Communications

OCTOBER 15, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Many of these metrics are easily found via tools in the Moz suite, through the native social platform dashboard and through Google Analytics.

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Shift Communications

DECEMBER 21, 2018

Want to see how to do this for your blog? Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. GOOGLE ANALYTICS 101: 5 METRICS FOR PUBLIC RELATIONS. Where are these metrics located within Google Analytics?

Analytics 74

Analytics Google Measurement Data 74

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

MARCH 11, 2015

With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. In fact, you’ve seen an entire team form within the SHIFT walls dedicated to quantifiable PR. Tap into Google Analytics.

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Analytics Data-Driven PR Measurement Google 60

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

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Case Study Crisis Management Crisis Study 118

Shift Communications

JANUARY 25, 2016

This was when Sheridan and his business partners decided to start a business blog where they would become a resource for customers and potential customers. They started off with a very direct application of “listen to the customer,” and answered customer questions in-depth on the blog. There are a number of ways to go about doing this.

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Content Marketing System Google Data 60

Shift Communications

SEPTEMBER 12, 2017

A quick look at the data landscape shows much promise: Web analytics from systems like Google Analytics™. Social media data. Publication data from the many media monitoring systems out there. Massive numbers of public data sets. Trend data from reputable providers like Google. Stay tuned!

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Analytics Software Data System 92

Shift Communications

NOVEMBER 13, 2017

Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. We see the usual mix of traditional publications in our list; however, we also see a number of blogs and other media properties we might not normally pitch.

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How To Conference Pitching Software 131

Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. How might our predictions go awry? . Black Swans.

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Analytics Engineering Data Reddit 87

Shift Communications

APRIL 30, 2015

At SHIFT, we’ve taken our approach to data-driven PR and directly applied it to being a data-driven business. That may sound elementary; basic even – why wouldn’t you use data to make business decisions? So what does SHIFT do to avoid the pitfalls? The result?

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Agency How To Data-Driven PR Data 60

Shift Communications

MAY 3, 2016

Media Lab and Deloitte launched the joint project Data USA. That doesn’t even factor in new tool debuts, anything out of Google, Medium’s recent business model change, etc…. At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

JUNE 22, 2015

Let’s first get our data. I’ll use data from my personal website so as to avoid revealing anything under NDA. We see that for this data set, LinkedIn matters the most (r of.71), 39, a moderate positive relationship), and finally Google+ (r of.32). I started by identifying the content to check. Test, of course!

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

NOVEMBER 12, 2015

After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. With plenty of free analytics tools available, there are many of options for interpreting this data. Even worse, sometimes the business doesn’t have social media accounts at all. ALMOST Free Exposure.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. With plenty of free analytics tools available, there are many of options for interpreting this data. Even worse, sometimes the business doesn’t have social media accounts at all. ALMOST Free Exposure.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. With plenty of free analytics tools available, there are many of options for interpreting this data. Even worse, sometimes the business doesn’t have social media accounts at all. ALMOST Free Exposure.

Small Business 60

Small Business Social Media Media Analytics 60

Newsfile

JANUARY 24, 2024

Meanwhile Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

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Trends Data-Driven PR Analytics Survey 52

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

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Strategy Brand Branding Technology 62

Shift Communications

FEBRUARY 16, 2016

Ever wonder how Google Maps can tell you when there’s traffic on the road? It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Localized Marketing.

Mobile 60

Mobile Examples Brand Branding 60

Newsfile

JANUARY 30, 2024

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Data Data-Driven PR System Analytics 157

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Will a blog post go viral? You can have that, and you only need Google Analytics and an alarm clock to do it. Social Media Game of Thrones: A Song of PR and Social. Here’s how. Graphic design!

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Analytics Viral Social Media Google 60

Shift Communications

APRIL 10, 2015

If you’re a regular reader of this blog, you’re already starting to grow familiar with the term “Data-Driven PR.” The post SHIFT Communications: 12 Years and Counting appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. I’d do it all again in a heartbeat. Todd Defren.

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Data-Driven PR Communications Agency Social Media 60

Shift Communications

APRIL 6, 2015

This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. The current occupant of the Iron Throne, Mark Zuckerberg’s Facebook, battles it out for supremacy against Reid Hoffman’s LinkedIn and the combined might of Google and YouTube. Click for full-size image.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Interestingly there were no formal blogs on any of the sites. Here are my findings: Marketing Technology.

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B2B Marketing Construction Analytics 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Read forums and blogs related to the visual media that you’re interested in. Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

SEPTEMBER 18, 2017

Suppose we looked at a very common data source: search engine data. Using services like Google AdWords™, Google Search Console™, Google Analytics™, or even Google Trends™, we’ll find clean, compatible, well-chosen audience intent data to predict customer behavior. What Would PR Do?

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