Onclusive

AUGUST 9, 2021

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. For lots of organizations, an AI marketing strategy works. This is a PR problem and one that PR teams need to watch.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. For lots of organizations, an AI marketing strategy works. This is a PR problem and one that PR teams need to watch.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere.

Survey 60

Survey How To Storytelling Corporate 60

PR 20/20

SEPTEMBER 8, 2021

This is a story about the future of PR 20/20. I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. For example, to gain a foothold in a new vertical market or geography. There are several reasons why one business would acquire another.

Company 148

Company Tools Technology Software 148

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Finally, the header image was created using DALLE-2.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

JANUARY 31, 2023

My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too.

Software 78

Software Case Study Technology Tools 78

Barokas

JULY 6, 2020

This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A.

Consumer 131

Consumer Product Launch Agency Sports 131

Bianchi Biz Blog

FEBRUARY 2, 2023

ChatGPT – the artificial intelligence (AI) platform that everyone’s talking about. To help our followers in the automotive and mobility PR and marketing sector, we wanted to offer some practical observations. A Google search turned up more than 36 million news items about it.

Automotive 80

Automotive Training Customer Service Data 80

PR 20/20

SEPTEMBER 8, 2021

This is a story about the future of PR 20/20. I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. Its market cap is $14.3 This began in Q1 with the introduction of an entirely updated version of Marketing Hub Enterprise. 15, 2020.

How To 59

How To Marketing Enterprise Data 59

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

The Resolution Blog

APRIL 9, 2019

After talking to Diageo’s James Alexander last time we wanted to get another perspective and who would be better to talk to than the founder of the framework? During our chat, she shared her extensive experience with Paid, Earned, Shared, and Owned media, and how it’s changing the PR world. Then you start to break it down.

Marketing 120

Marketing Analytics Measurement Data 120

Sword and the Script

APRIL 12, 2022

There’s a lot of private equity money sloshing around PR, but venture funding for a PR tech startup is rare. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly. The PR community needs the competition. That’s the first in this month’s PR Tech Sum. million in 2016.

Software 88

Software Pitching Measurement Enterprise 88

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Buzzstream

APRIL 25, 2024

So, to get the most value out of your brand mentions, you want them as backlinks. Smaller brands might only get 2-3 unlinked mentions per year. Let’s get into the good stuff with that out of the way. Find Mentions The obvious place to start is by finding mentions of your brand online. What Is an Unlinked Mention?

Brand 62

Brand Branding How To SEO 62

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. The Institute was created by PR 20/20 Founder & CEO, Paul Roetzer. There are more than 10 million marketers worldwide, according to a simple LinkedIn Sales Navigator job function search. In short, what’s their marketing story?

Education 52

Education Marketing Conference Agriculture 52

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The Marketing Artificial Intelligence Conference (MAICON). Is This AI? Karen Hao, AI Reporter, MIT Technology Review. Hello, Voice.

Conference 77

Conference Case Study Marketing Analytics 77

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”.

Tools 71

Tools Marketing Enterprise Software 71

PR 20/20

MARCH 6, 2020

At the time, the Clevelander was wrapping up his first book, The Marketing Agency Blueprint , in which he laid out the disruptive path he had blazed through the marketing industry since founding his agency, PR 20/20 , in 2004. Roetzer posited that the traditional marketing agency model was broken.

Ethics 52

Ethics Conference Technology Employee 52

Stephen Waddington

MAY 19, 2020

COVID-19 is accelerating the modernisation of PR practice and skills. The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. It’s a complex story that is enabling us to begin to understand the implication of COVID-19 for the future of PR practice and skills.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 105

Media SEO Analytics Analysis 105

PR 20/20

SEPTEMBER 28, 2020

Most years, members of the PR 20/20 team pack up and head to Boston for a few action-packed days at HubSpot’s annual INBOUND conference. Photo credit: PR 20/20 teammate Ashley Sam's INBOUND setup. Check out what HubSpot announced across its marketing, sales, and service growth platform. Marketing Hub.

Enterprise 98

Enterprise Knowledge Base Conference System 98

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. Comment: Staff cuts are a contributing factor to why many PR pros believe media relations is getting harder. Where I had something to add, I inserted commentary denoted by italics.

Survey 101

Survey Report Media B2B 101

Stephen Waddington

MARCH 17, 2019

#CommsSchool gets practical, internal meets external, lessons in learning, AI knowledge gap, don’t build on free land, Airbnb comms as art and the Brexit impasse. I'm looking forward to this week's session of Comms School because we're going to get practical. It’s free to join and take part. You’ll be very welcome.

Communications 68

Communications Instagram Internal International 68

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. The annual study was started five years ago, and the latest discovery revealed that best practices were only being used by 66% to 73% of the top ten, a decline from 2018.

Retail 88

Retail Mobile Study Web 88

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. It’s a work in progress. Let me know what I’ve missed.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Gartner forecasts global business value derived from AI is projected to reach $1.9 But, how do you get started?

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too. Challenge: Understand & Apply AI.

Case Study 42

Case Study Storytelling Study Engineering 42

Stephen Waddington

JUNE 26, 2018

We’re beginning to get a handle on how AI is impacting the business of PR. Artificial intelligence (AI), has become a catch all term to describe technology that simplifies a task for a human being. AI goes a stage further. The CIPR #AIinPR panel was set up in a bid to characterise the impact of AI on PR.

Ethics 69

Ethics Analysis Technology Data 69

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago.

Pitching 88

Pitching Report Software Survey 88

Ethical Voices

OCTOBER 30, 2023

One key thing many PR pros are forgetting to do How far do you need to dig before deciding something is true Why don’t you tell us more about yourself and your career? He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. I had all the information.

Public Affairs 82

Public Affairs Ethics Social Media Government 82