Doctor Spin

APRIL 5, 2023

By crafting a consistent narrative that speaks directly to your audience’s needs and desires, you’ll create a sense of connection that can be tough to achieve through other marketing channels. Unlike larger companies, they may not have the same resources or connections that allow them to get their message out there quickly.

Small Business 52

Small Business Strategy eBook Reputation 52

Shift Communications

JANUARY 12, 2022

Here’s a quick overview of a few of our favorite campaigns that truly moved the needle. . This past Halloween, Chipotle teamed up with gaming platform Roblox to give away $1 million worth of free burritos through its coveted annual ‘Boorito’ promotion. McDonald’s wins with additional Famous Order Trays.

Brand 88

Brand Branding Consumer Social Media 88

PR 20/20

JANUARY 23, 2023

Y our website is your most important marketing and sales asset. Ideally, you’re updating it often with fresh content, including optimized blog posts, company or product announcements, case studies, modernized images, calls to action ( CTAs ), and more. It’s true. Unsure if your website fits into one of these categories? Glad you asked.

Mobile 72

Mobile Case Study Google SEO 72

Buzzstream

FEBRUARY 1, 2024

With that out of the way, here are our favorite email outreach templates to help you reach your targets, get those links, earn some coverage, and win those deals. You could send 100 or 50 highly-targeted emails to get ten solid results. You then “warm” the prospect up over time until that prospect becomes a sale.

Pitching 87

Pitching Infographics Survey Resources 87

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

Doctor Spin

DECEMBER 7, 2023

Here we go: Quicklinks 10 Types of Intelligences PR Resource: Mental Models 10 Types of Intelligences Howard Gardner: 10 Types of Intelligences Howard Gardner’s theory of multiple intelligences expands the traditional view of intelligence beyond logical and linguistic capabilities. 1 Gardner, H. Basic Books. 2023, November 28).

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Doctor Spin

NOVEMBER 17, 2023

Charlie Munger, the esteemed Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett, is renowned for his sharp intellect and profound wisdom in investing and business strategy. 1 Charlie Munger. 2023, October 29). In Wikipedia. I find mental models useful as a PR adviser and in everyday life.

How To 52

How To eBook Wikipedia Viral 52

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. So, where’s the disconnect, and is it impacting your organization?

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

OCTOBER 4, 2022

On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. Quick takes.

Technology 81

Technology Company Analytics Writing 81

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. One Where Good Guys Win. A new way of working where nice guys/gals win. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. 6 Keys to Content Marketing for Big Brands.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. I t’s the universal marketing performance struggle. In fall 2015 we introduced Marketing Growth Hackathons as a planning model to do just that. So what should they do?

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

SEPTEMBER 13, 2016

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively. 1) Content marketing is media you own.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Buzzstream

FEBRUARY 3, 2021

Otherwise, it would just be a free for all, and everyone would be trying to get as many links as they can with no regard for the quality of those links.”. What is the purpose of Digital PR? I’ve always believed that good Digital PR is beneficial for both clients and journalists. Gaining referral traffic for your site. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. What Does PR Stand For?

Publicity 64

Publicity Small Business Advertising Advertising 64

PR Conversations

JULY 5, 2017

He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. Developing social media marketing policies. Ironically, PR as a sphere has certain reputational problems itself. Copywriting. From social media management to crisis communications, content is king.

Infographics 63

Infographics Corporate Policies Reputation 63

PR 20/20

JUNE 7, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How might AI redefine marketing jobs? But marketers are still largely in the dark about AI’s implications. AI is already changing how marketing works.

Marketing 41

Marketing System Technology Google 41

Solo PR Pro

SEPTEMBER 9, 2014

Whether it’s jealousy or an attempt at newsjacking, many marketers and others have jumped on the bandwagon to criticize the Ice Bucket Challenge. Big day for my sister. Even something as simple as going out to eat is an accomplishment for many people. Are you tired of hearing about the Ice Bucket Challenge? Because for me, it’s personal.

Study 65

Study Insurance Insurance Financial 65

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The result? Better work, happier clients, and more time left to sell to other clients.

How To 60

How To Software System Employee 60

Buzzstream

FEBRUARY 1, 2018

Professional Street Fighter player, Daigo Umehara, wrote a book called The Will to Keep Winning. During our webinar on how to refine your outreach campaigns with data, we covered multiple tactics, best practices, and ideas that can help you improve your link building efforts. Now here it all is, in written form for your perusal.

Data 67

Data How To Analysis Comparison 67

PR Conversations

JULY 20, 2015

Note that most of this knowledge did not come via official marketing materials or during the volunteer orientation session. Physically marketing their own plays and connecting with patrons. Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above).

Community 40

Community Print Twitter Creativity 40