Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Vuelio named this blog the best PR and communications blog in 2019. It drives ethical behaviour and creates an essential check on actions that go against the best interests of stakeholders. She always improves my work.

Government 103

Government Education Print Ethics 103

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders. Simply put, she’s a hustler.

Social Media 128

Social Media Agriculture Marketing Media 128

Barokas

JANUARY 7, 2019

This realization first hit me in my personal life, when I recognized that while I want to instill a strong sense of ambition and work ethic in my children, I don’t want to burden them with the feeling that they must be in a state of perpetual change to be successful.

Case Study 60

Case Study Construction Exercises Media Training 60

PR in High Definition

JULY 22, 2019

In a hypothetical example of a doctored video depicting racist abuse by a customer service representative in a big brand’s shop, it will be the responsibility of the PR team to communicate that the incident did not occur and is instead a deepfake. Meanwhile, viewers must be cautious with what they share with their networks.

Media 74

Media Viral Video Newspapers 74

wiredPRworks

JUNE 8, 2016

You can grow your business by integrating LinkedIn into sales, customer service or marketing efforts for immediate and long-term impact throughout your business and community. MDRT members demonstrate exceptional professional knowledge, strict ethical conduct and outstanding client service. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Sword and the Script

JANUARY 3, 2023

Shared media refers to content that is shared on social media or other platforms, such as when a user shares a blog post on their social media account. Owned media refers to content that is owned by the organization, such as a company blog or website. Will ChatGPT replace public relations professionals? “It

Interviews 104

Interviews Publicity Technology Social Media 104

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick.

Social Media 40

Social Media Media Community Web 40

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.

Brand 195

Brand Branding How To Reputation 195

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. Independent news channels, blogs and podcasts will rise in readership/listenership.

Marketing 196

Marketing Content Marketing Data Social Media 196

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Imagine walking in your customers’ shoes, recognizing their needs and aspirations. This approach isn’t just good ethics; it’s good business. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Mindful Marketing

SEPTEMBER 21, 2019

.’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.” ” “If I put them on hold did that make them unhappy? So, what’s the bottom-line?

Company 51

Company Customer Service Analytics Ethics 51

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Learn more about the Mindful Matrix.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Stuart Bruce

SEPTEMBER 16, 2017

Examples of this include the ‘University of Sussex Flash Briefing’ and the ‘Cancer Research UK Science Blog’. How about a role play with a series of ethical dilemmas for people to work out? Idea 2 – Create your own Alexa skills. There are already some interesting interactive stories available. Alexa, surely you can’t be that good?”.

Google 111

Google Corporate Local Privacy 111

Bad Pitch Blog

MARCH 25, 2011

The Bad Pitch blog was created to help dampen the loud examples that seem to punctuate our industry and reinforce the above half jokes. But I''d like to think that trends like cause marketing and transparency are having a longer term impact on an individual''s ethics and professional standards. Does that make me Pollyanna?

LinkedIn 62

LinkedIn Ethics Engineering Customer Service 62

Mindful Marketing

JUNE 14, 2019

However, at the core of Eric’s experience is an ethical question: Should Amazon or anyone be pricing products this way? From Amazon’s perspective, if they do the hard work of building loyalty with me, their customer, then it’s their privilege to offer me goods at a price point which might, at times, be higher than necessary.”

Retail 55

Retail Consumer Software Web 55

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. Then, guest blogging, where you write valuable articles for other websites.

Google 71

Google Infographics Pitching Resources 71

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. It’s got to be ethical, not just because it’s the right thing to do. You’re a danger to your employer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration. 16) Customer-centric companies win. Also see Off Script Q&A No.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164