Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Action 4: Promote Thought Leadership.

Technology 78

Technology Interviews Reputation Crisis 78

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 65

Leadership B2B Study Marketing 65

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image.

Strategy 62

Strategy Brand Branding Technology 62

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. Data analyst. Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? 2) How long should a blog post be?

Study 78

Study B2B Marketing Survey 78

PR 20/20

APRIL 16, 2019

You may start to notice that these companies have become not only business thought leaders but also marketing visionaries. This concept is designed to hold your company together through thick and thin. Avoid leadership gaps. All businesses want to succeed and sustain themselves for many years to come. Debunk myths.

Company 66

Company Marketing Leadership Enterprise 66

PR 20/20

SEPTEMBER 17, 2019

If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. (Pictured below, see our smiling faces at this year’s #INBOUND19 for evidence of a good time.).

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

NOVEMBER 20, 2018

Hackathons are designed to be executed as workshops in as little as one hour, and ideally no longer than a full day. The hackathon workbook structures your thought process around both audiences and buyer personas. And there are countless other statistics that reveal similar findings. Why the Marketing Growth Hackathon™?

Strategy 62

Strategy Marketing Internal International 62

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 72

Infographics Case Study Video Survey 72

Cision

MAY 21, 2015

4) Brian Solis. Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. The #AskGaryVeeShow. Context Matters.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

AUGUST 5, 2014

Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. Many marketing programs are designed to collect data – primarily contact information — and storing it in a sales automation system, or CRM, for tracking.

Measurement 118

Measurement Analytics Tools SEO 118

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Beyond PR

NOVEMBER 15, 2016

For example, in our blog post Metrics That Inform vs. Metrics That Prove: A Guide for Content Marketers , we covered how to maintain a balanced approach to measurement to show your marketing’s impact, as well as grow it over time. What medium will you use to tell your story visually? Ask yourself, is the asset shareable?

Case Study 40

Case Study Mobile Local Content Marketing 40

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. Here are some of the elements we look for: 1. You need to mediate.

Agency 48

Agency Real Estate Social Media Writing 48

Sword and the Script

DECEMBER 8, 2015

by Frank Strong. Podcasting as a medium has ebbed and flowed for the last several years. It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. Some 17% of Americans listen to podcasts monthly according to Statista. There’s several other important points about podcast listeners. Marketplace. (~30

Radio 60

Radio Content Marketing Marketing Education 60

Mindful Marketing

SEPTEMBER 11, 2015

We like to say that we can handle any type of communications need a client has, ranging from overall strategy, to message development, public relations, thought leadership, internal communications, social media programs and content development. 4) If you could change one thing about your job, what would it be?

Marketing 50

Marketing Wireless Software Journalism 50

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. Your blog is just not working and you’re wondering why. You work in public relations, SEO, content marketing or social media marketing. Still reading? One Where Good Guys Win.

Communications 81

Communications How To Blogging Content Marketing 81

Beyond PR

MAY 3, 2016

CNW used an action image of speaker David Meerman Scott to promote their blog interview via Twitter. Pull quotes are very social-friendly, and they also provide an opportunity to highlight the expert behind the thought leadership. Tease out an embedded infographic by cropping it down to a single visualized statistic.

How To 40

How To Infographics Video Instagram 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. and 4) Can visitors SEE what they'll get for entering their email address? You're done!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Communications Conversations

DECEMBER 15, 2016

On top of that, it’s really exciting to work at a place where leadership sees digital and social media as a huge opportunity. So, when I joined MIMA, I thought, “well, why not go all in and volunteer.” What do I do? Arik, that is a good question. ” And, I am sure glad that I did. Second, the challenge.

Social Media 60

Social Media Data Measurement Analytics 60

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: 3: #AskGaryVee: One Entrepreneur’s Take on Leadership. And he’s much more thoughtful than I expected. If you want to receive recommendations like this direct to your inbox in future, sign up here.

Writing 84

Writing Google Meeting Airlines 84

PR 20/20

DECEMBER 10, 2019

And, out of the box, your tracking technologies will try to capture all the data it’s designed to record. campaign=blog and something.com/page are not considered the same page. In other words, we are creatives, strategists, communicators, and storytellers. Yet here we are, working in the digital age of marketing. Clean your data.

Report 52

Report How To Marketing Analytics 52

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The result? Better work, happier clients, and more time left to sell to other clients.

How To 60

How To Software System Employee 60

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. So often, these events come as a complete surprise. It could be natural—an earthquake or a flood.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40