ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. Here are 10 of the most eye roll- inducing tech buzzwords and marketing speak that PR folk should try to avoid in 2021. Unique, disruptive, innovative. They can even become obnoxious. .

Big Data 296

Big Data Technology Data Energy 296

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. Artificial Intelligence and Big Data.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. and they’re skeptical of traditional marketing and advertising.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

Onclusive

MARCH 23, 2020

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution.

Media 221

Media Measurement Analysis Television 221

Communications Conversations

NOVEMBER 10, 2014

Are robots going to steal communications jobs? ” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” Wait, is this for real? Smart, right?

Corporate 146

Corporate Communications Tools Content Marketing 146

Onclusive

MARCH 23, 2020

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution.

Media 195

Media Measurement Analysis Television 195

Cision

JANUARY 30, 2017

In this interview, Akeroyd discusses what inspired him to join Cision as the chief executive, how the Cision Communication Cloud™ is trailblazing a new category in SaaS cloud technology, why earned media is every CMO’s best friend and more. Marketing is a company-wide data opportunity. Furrier: How do you aggregate the data?

Communications 96

Communications Software Interviews Data 96

Axia PR

JULY 14, 2020

Niche targeting, live streaming, Artificial Intelligence (AI), and Big Data integrations generated the most buzz, and they continue to do so. Brands have started to actively market to a niche audience through influencers, self-publishing platforms, social media, and informative content.

Big Data 118

Big Data Data Social Media Agency 118

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Doug Miller , VP of Customer Success at AirPR, previously marketing analytics leader at Adobe and Rocketfuel.

Analytics 150

Analytics Data Big Data Technology 150

Onclusive

MARCH 19, 2019

The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. Develop a full understanding of our product and communicate that to customers. Develop a full understanding of our product and communicate that to customers.

Engineering 150

Engineering Storytelling Big Data Data 150

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. So here is my big prediction for next year.

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

JUNE 29, 2016

Do you know whether or not your communication strategy is working? In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact. Why is analytics so important for PR and marketing?

Analytics 215

Analytics Measurement Big Data Data 215

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI will impact the role of PR and content marketing professionals.

Case Study 170

Case Study Engineering Measurement Big Data 170

Shift Communications

MARCH 6, 2015

Thanks to all the advances in data and technology taking place today, the future of marketing has never been brighter. It has also never been more rapidly evolving, forcing marketers and professionals from all industry walks to work harder than ever to keep pace. Elements of marketing today that are both working and not working.

eBook 60

eBook Marketing Interviews Big Data 60

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Collecting and analyzing data doesn’t have to mean combing through pages upon pages of spreadsheets. Marketing Analyst.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

JANUARY 20, 2015

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?

Marketing 60

Marketing Privacy Big Data Technology 60

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust.

Ethics 223

Ethics Automotive Technology Conference 223

Cision

MARCH 20, 2017

Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. This is why we’ve invested so heavily in the Cision Communications Cloud. III, 509 7th Street NW, Washington D.C. No Offer or Solicitation.

Technology 227

Technology Data Big Data Measurement 227

PRSay

JANUARY 3, 2018

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. What are some of the key components of a successful marketing strategy? How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right? So, you think you’re data-driven….

B2B 60

B2B Data Data-Driven PR Enterprise 60

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. Make Data-Driven PR Decisions. If not impressions or AVEs, what should communicators be measuring?

Analytics 170

Analytics Measurement Data Technology 170

PR in High Definition

APRIL 28, 2016

Virtual reality (VR) is the next frontier for marketing and public relations. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Product launches.

Social Media 54

Social Media Tools Marketing Enterprise 54

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why AirPR invented Power of Voice – the leading content quality metric for PR and communications. Power of Voice was the missing metric.

Big Data 225

Big Data Data Meeting Measurement 225

NewsWhip

JUNE 2, 2021

Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm. It’s used by reporters and communications professionals wherever advance knowledge of a story’s impact can assist in a decision – such as a crisis or time sensitive opportunity. .

Media 88

Media Data Reddit Crisis 88

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

Wildfire

AUGUST 6, 2018

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. The days of coming up with 12-month marketing plans are dead.

Trends 58

Trends Big Data Creativity Data 58

Shift Communications

NOVEMBER 19, 2015

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Not surprisingly, healthcare is finally working its way into the big data conversation.

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Not surprisingly, healthcare is finally working its way into the big data conversation.

Healthcare 60

Healthcare Big Data Data Retail 60

Cision

MAY 5, 2016

Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. So it’s important to be mindful and thoughtful of how you communicate. . What do you see as some of the biggest communication challenges facing health brands today?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Offleash

DECEMBER 1, 2021

It was nice to see tech journalists like Darryl Taft , Tony Baer , and Chris Preimesberger in person, and spend time with TigerGraph’s amazing marketing team that worked so hard putting the event together. We’re still coming out of the pandemic and learning how to work in a new reality. Contact Julie here.

Travel 52

Travel Conference Big Data Print 52

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Network outside your company. Enter an awards competition. For example, PRSA offers the Silver Anvils and the Bronze Anvils.

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why AirPR invented Power of Voice – the leading content quality metric for PR and communications. Power of Voice was the missing metric.

Big Data 150

Big Data Data Meeting Measurement 150

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. Internationally Renowned Marketing Expert. Millennial Marketing Expert.

Conference 66

Conference Crisis Management Survey Big Data 66