Big Data Communications Ethics Marketing 
PRSay
OCTOBER 24, 2018
Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust.
Polaris
DECEMBER 18, 2014
‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. So here is my big prediction for next year.
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PRSay
JANUARY 3, 2018
Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Whether the effect is positive or negative, AI will likely impact PR and communications.
PRSay
NOVEMBER 16, 2016
Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge. Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate.
NewsWhip
JUNE 2, 2021
Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm. It’s used by reporters and communications professionals wherever advance knowledge of a story’s impact can assist in a decision – such as a crisis or time sensitive opportunity. .
Waxing UnLyrical
MAY 24, 2018
(Oh, and bonus points for me at that PRSA conference – I also got my first introduction to Shonali Burke, who presented a professional development session on big data. The concept of newsjacking may be a few years old, but I still think it’s relevant today and tests the creative mettle of pretty much any communicator.
Critical Mention
AUGUST 26, 2018
meaning diversity, advocacy, technology and ethics. Ethics is our foundation, and the guidance that we give through our Code of Ethics in concert with our Board of Ethics and Professional Standards is what research has shown our members appreciate and value the most about PRSA.
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