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What is Big Data Analytics? Demystifying Big Data

5W PR

However, traditional data processing methods are no longer enough due to the massive increase in data volume and variety. This is where big data analytics steps in to provide solutions. What is Big Data Analytics? What is Considered Big Data? Big data is not just about dataset size.

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6 ways big data improves your social media marketing

Agility PR Solutions

Big data is one of the most exciting and powerful tools for marketers. It can help you make smarter decisions, target customers more effectively, and improve the ROI of your social media marketing. Here are some ways that incorporating big data into your strategy can improve your performance across all channels.

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The Big Data Opportunity for Communicators

Cision

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes.

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2021 Big Data and AI study provides progress report on state of corporate data initiatives

Agility PR Solutions

A newly released executive survey from data-driven business transformation advisors NewVantage Partners of senior C-suite execs explores the topics of Big Data and Artificial Intelligence business adoption in 2021.

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Data Science and Big Data Experts Wanted for Marketing and PR

5W PR

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Wired referred to data science as being better paying than medicine as a career path, and the Harvard Business Review said it’s the “sexiest job of the 21st century.” The Future. Dr. John H.

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PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

Deirdre Breakenridge

Journalists are increasingly using data and PR people will be poised to offer interesting insights to them. There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. Disruptive Tech PR Expanded PRSA'

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Forget Big Data—“Fast Data” is the new black for retail marketers

Agility PR Solutions

By 2025, it is estimated that enterprises will experience a 50-fold increase in the amount of data they will need to manage. With the increase comes a transition from “big data” to “fast data” as companies seek to harness actionable insights from this tidal wave of data, reveals new research from data storage firm Condusiv […].