Beets, Tomatoes…Big Data?
Shift Communications
OCTOBER 1, 2015
The chefs are faced with only the data the ingredients provide and their own intuition. As I sat watching these chefs whip up their treats, it got me thinking – this is exactly what we as marketers and communicators do every day. The chefs grab their beets and lamb; we collect our data. The same can be said for marketing.
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